The Attention Complex: Media, Archeology, Method

248 Pages·2014·2.015 MB·English

by  Kenneth Rogers (auth.)

The Attention Complex
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T A C
HE TTENTION OMPLEX
ME DIA , AR CHEOLOGY , ME THOD
Kenneth Rogers
THE ATTENTION COMPLEX
Copyright © Kenneth Rogers, 2014.
Softcover reprint of the hardcover 1st edition 2014 978-1-137-00412-3
All rights reserved.
Diagrams 1–6 and Figure 5.1 courtesy of Lisa Sato.
First published in 2014 by
PALGRAVE MACMILLAN®
in the United States—a division of St. Martin’s Press LLC,
175 Fifth Avenue, New York, NY 10010.
Where this book is distributed in the UK, Europe and the rest of the world,
this is by Palgrave Macmillan, a division of Macmillan Publishers Limited,
registered in England, company number 785998, of Houndmills,
Basingstoke, Hampshire RG21 6XS.
Palgrave Macmillan is the global academic imprint of the above companies
and has companies and representatives throughout the world.
Palgrave® and Macmillan® are registered trademarks in the United States,
the United Kingdom, Europe and other countries.
ISBN 978-1-349-43453-4 ISBN 978-1-137-31864-0 (eBook)
DOI10.1057/9781137318640
Library of Congress Cataloging-in-Publication Data is available from the
Library of Congress.
A catalogue record of the book is available from the British Library.
Design by Newgen Knowledge Works (P) Ltd., Chennai, India.
First edition: January 2014
10 9 8 7 6 5 4 3 2 1
C
ONTENTS
List of Figures vii
List of Diagrams ix
Acknowledgments xi
Introduction: Overview and Method 1
Overview 1
Critical Attention Studies 4
Method 14
The Repudiation of Universals/Problematization 24
The History of Science: From Episteme to
Epistemologization 26
Diagrammatics: The D ispositif 30
Part I Attention Shifts
1 Behavior 41
Habit 44
Management 50
Tasks 63
2 Cognition 67
Intelligence 70
Vigilance 78
Control 89
3 Complex 101
Capacity 109
Return to Attention 125
Part II Attention Deficits
4 Resources 151
Theory 152
The Executive Function 160
Human Capital 176
vi Contents
5 Game of Life 183
Crowds 187
Attention Economy 195
Strategic Elaboration of the Complex 200
Notes 203
Bibliography 207
Index 237
F
IGURES
1.1 Proper technique for application of mortar 53
1.2 Chronocyclographic motion study 54
1.3 Frank Gilbreth with a wireframe maquette 56
2.1 Mackworth clock experiments (ca. 1950–1960) 85
3.1 Dichotic listening experiment (ca. 1970) 108
3.2 Instrumented car used by Dr. Ivan Brown to measure
drivers’ spare mental capacity (ca. 1965) 116
3.3 Head-mounted device for recording pilots’
eye movements (ca. 1960) 122
3.4 Remote monitoring of traffi c and locations
using multiple video screens, Alan Tickner and
Christopher Poulton (1967) 123
3.5 Head-mounted device for video recording of
test subjects’ fi eld of vision (ca. 1969) 124
5.1 Game of Life, “The Glider” (1970) 184
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D
IAGRAMS
1 General communication system. After Shannon (1949) 137
2 C orrection system. After Shannon and Weaver (1959) 1 39
3 General feedback loop (Wiener, Bertalanffy, Bateson,
Meade et al. [n.d.]) 141
4 Limited-capacity model of attention. After
Broadbent (1958) 143
5 Attenuation model of attention. After
Treisman (1960, 1964) 145
6 Attention resources in information-processing
systems. After Wickens (1984) 1 47