published by http://www.FreelanceWriting.com Cover design and graphics: (C) Brian Scott 2 Swipe Files for the Lazy Copywriter published by www.FreelanceWriting.com LEGAL NOTICE: The Publisher has strived to be as accurate and complete as possible in the creation of this ebook, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. While all attempts have been made to verify information provided in this publication, the Publisher assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Any perceived slights of specific persons, peoples, or organizations are unintentional. In practical advice books, like anything else in life, there are no guarantees of income made or improvement of skill. Readers are cautioned to reply on their own judgment about their individual circumstances to act accordingly. 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For more FREE e-books on writing and freelancing, visit http://www.freelancewriting.com/ebooks-for-writers.php published by http://www.FreelanceWriting.com 3 Swipe Files for the Lazy Copywriter published by www.FreelanceWriting.com Contents Killer Article Titles ..................................................................................................... 5 Benefits .................................................................................................................... 10 Bombastic Blog Post Subject Lines .......................................................................... 15 Bonuses .................................................................................................................... 20 High Converting Bullet Points .................................................................................. 26 Call to Action Closers ............................................................................................... 40 Comparisons ............................................................................................................. 50 The Moment of Decision .......................................................................................... 56 Email Marketing Subject Lines ................................................................................. 62 Follow Ups and Follow Throughs ............................................................................. 67 Getting an Idea Across.............................................................................................. 73 Persuasive Guarantees .............................................................................................. 79 Headlines .................................................................................................................. 93 Newspaper Ads ...................................................................................................... 114 Hypnotic Openings ................................................................................................. 121 Personal Branding .................................................................................................. 143 Powerful Post Scripts .............................................................................................. 148 Engaging Questions ................................................................................................ 178 Social Media Attention Grabbers ............................................................................ 183 Sub-Headlines ........................................................................................................ 191 published by http://www.FreelanceWriting.com 4 Swipe Files for the Lazy Copywriter published by www.FreelanceWriting.com About this eBook Words are your sharpest weapon, the strongest defense and the most powerful ally that you have. Our free eBook, Swipe Files for the Lazy Copywriter offers you 20 modules (chapters) with over 2,000 swipes of powerful, persuasive words and phrases to use in sales letters, blog posts, ads, articles, etc. What are swipe files? When picky copywriters struggle to write their words, it feels like psychological torture to finish a writing project for a client. Creativity and enthusiasm refuse to ignite when we need it most, and so we wrestle with our mental thoughts to write that clever headline to make the rest of the sales copy fall into place. Many copywriters, when experiencing writer's block, cheat their way to writing persuasive sales copy. How do they do it? They use a simple tool called a "swipe file." A "swipe file" is a collection of headlines, ads, post scripts, brochures, SEO phrases, and guarantees taken from your existing work or lifted off the web. It consists of all the superb copy that you've written yourself or you wish you'd written yourself over time. Each chapter in our free eBook contains more than 100 swipes that you can use. You can choose from a large selection of creatively-worded swipes to eradicate your writer's block and assist you in choosing the best words to write persuasive sales copy for you or for your clients. Enjoy! published by http://www.FreelanceWriting.com 5 Swipe Files for the Lazy Copywriter published by www.FreelanceWriting.com Killer Article Titles 1. powerful methods to who want to 2. instant working methods 3. ways to and 4. ways to in 5. Building the best 6. End your worst nightmare now with sure-fire methods to 7. End your worst nightmare with sure-fire methods to and in the next 8. secrets that only the smart knows K i l 9. misconceptions about l e r 10. misconceptions about A r 11. misconceptions about t i c 12. Boost your by 5 times l e T 13. of secrets to i t l e 14. Truths of you never realized s 15. Truths of 16. Art of 17. Instant boost to your 18. Developing the potential to in you in 2 weeks published by http://www.FreelanceWriting.com 6 Swipe Files for the Lazy Copywriter published by www.FreelanceWriting.com 19. important tips to allow you to be 20. Discover the path to 21. Discover the truths of 22. Discover the secrets of and overcome them 23. Discover the simple tips that pushed me to make a six-figures income by K i l l e 24. Find out the easy steps that allowed me to make a six-figures income with r A r 25. Find out the simple steps that allowed me to make a six-figures income t i c by l e 26. The truth about T i t 27. The truth about you are kept away from till now l e s 28. Imagine you can achieve in 2 weeks 29. Imagine you can in just 30. Imagine you can and 31. At last, you will find out how to 32. At last, you will find out how to and in 33. new tips to 34. new tips to overcome 35. new tips to get within 36. Build your during recession 37. Harness the secret to published by http://www.FreelanceWriting.com 7 Swipe Files for the Lazy Copywriter published by www.FreelanceWriting.com 38. Harness the secret to and within the next minute 39. How you can transform your life with 40. How you can turn your life 180degree with 41. How you can turn your life 180degree with and right away? 42. free that allow you to K 43. How to effortlessly i l l e 44. How to and in effortlessly r A 45. Master the ways to r t i 46. Master the ways to and in just c l e 47. The best way to T i t 48. The best way to and l e s 49. How to stop with 50. How to stop with in 51. Your shortcut to gain 52. Your shortcut to and in 53. Your shortcut to turn your into 54. Encounter to 55. Encounter the easiest and simplest way to and 56. Encounter the methods you can use immediately to 57. Announcing you can published by http://www.FreelanceWriting.com 8 Swipe Files for the Lazy Copywriter published by www.FreelanceWriting.com 58. Announcing you can and easily 59. Announcing you can and within 60. types of different methods you can 61. types of different methods you can and in 62. Unlock the secret to 63. Unlock the secret to and in just K 64. The top reasons to i l l e 65. The top to and r A 66. The top to and with r t i 67. Should you still continue to ? c l e 68. Best tips for to instantly T i t 69. How to ? l e s 70. Are you protecting yourself from ? 71. Looking for ? Simply read on 72. Improving the for 73. The rise of and 74. basics 75. basics 76. Top opportunities to and by 77. The do's and don'ts of published by http://www.FreelanceWriting.com 9 Swipe Files for the Lazy Copywriter published by www.FreelanceWriting.com 78. and the importance of it 79. and the importance of it 80. Cheapest way to 81. Cheapest way to and 82. The fundamentals when it comes to 83. The fundamental tips when it comes to and 84. extra ideas K 85. steps guide to i l l e 86. steps guide to r A 87. reasons why you need r t i 88. reasons why you need to and c l e 89. breakthrough in T i 90. breakthrough in and t l e s 91. An introduction to 92. An introduction to and 93. creative ideas to 94. Why you are not 95. guides to successful 96. razor-sharp guides for and 97. truths about you should know published by http://www.FreelanceWriting.com 10 Swipe Files for the Lazy Copywriter published by www.FreelanceWriting.com 98. One secret of that they will never let you know 99. Starting with only a small budget 100. The biggest secret that will cement your success Benefits 1. Never Released Before B e n 2. Newly Launched e f 3. The Latest ________ i t s . 4. Hot! . . B 5. Smoking Hot! e n e 6. _______ of the year f i t 7. One of a kind s 8. Not rehashed or recycled from anywhere else 9. The first of its kind 10. Why pay more? 11. More for less 12. Secure your copy today for only $_____ 13. Act now while it's still at its lowest price 14. Blowout Sale! published by http://www.FreelanceWriting.com

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