Swipe Files for the Lazy Copywriter - Ebooks on Everything.

205 Pages·2012·1.14 MB·English

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Cover design and graphics: (C) Brian Scott
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Swipe Files for the Lazy Copywriter
published by www.FreelanceWriting.com

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Swipe Files for the Lazy Copywriter
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Contents

Killer Article Titles ..................................................................................................... 5
Benefits .................................................................................................................... 10
Bombastic Blog Post Subject Lines .......................................................................... 15
Bonuses .................................................................................................................... 20
High Converting Bullet Points .................................................................................. 26
Call to Action Closers ............................................................................................... 40
Comparisons ............................................................................................................. 50
The Moment of Decision .......................................................................................... 56
Email Marketing Subject Lines ................................................................................. 62
Follow Ups and Follow Throughs ............................................................................. 67
Getting an Idea Across.............................................................................................. 73
Persuasive Guarantees .............................................................................................. 79
Headlines .................................................................................................................. 93
Newspaper Ads ...................................................................................................... 114
Hypnotic Openings ................................................................................................. 121
Personal Branding .................................................................................................. 143
Powerful Post Scripts .............................................................................................. 148
Engaging Questions ................................................................................................ 178
Social Media Attention Grabbers ............................................................................ 183
Sub-Headlines ........................................................................................................ 191

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Swipe Files for the Lazy Copywriter
published by www.FreelanceWriting.com

About this eBook

Words are your sharpest weapon, the strongest defense and the most powerful ally that
you have. Our free eBook, Swipe Files for the Lazy Copywriter offers you 20 modules
(chapters) with over 2,000 swipes of powerful, persuasive words and phrases to use in
sales letters, blog posts, ads, articles, etc.

What are swipe files?

When picky copywriters struggle to write their words, it feels like psychological
torture to finish a writing project for a client. Creativity and enthusiasm refuse to
ignite when we need it most, and so we wrestle with our mental thoughts to write that
clever headline to make the rest of the sales copy fall into place. Many copywriters,
when experiencing writer's block, cheat their way to writing persuasive sales copy.
How do they do it? They use a simple tool called a "swipe file." A "swipe file" is a
collection of headlines, ads, post scripts, brochures, SEO phrases, and guarantees
taken from your existing work or lifted off the web. It consists of all the superb copy
that you've written yourself or you wish you'd written yourself over time.

Each chapter in our free eBook contains more than 100 swipes that you can use. You
can choose from a large selection of creatively-worded swipes to eradicate your
writer's block and assist you in choosing the best words to write persuasive sales copy
for you or for your clients. Enjoy!

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Swipe Files for the Lazy Copywriter
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Killer Article Titles

1. <no.> powerful methods to <person> who want to <benefit>
2. <no.> instant working methods
3. <no.> ways to <benefit> and <goal>
4. <no.> ways to <goal> in <timeframe>
5. Building the best <goal>
6. End your worst nightmare now with <no.> sure-fire methods to <benefit>
7. End your worst nightmare with <no.> sure-fire methods to <goal> and
<benefit> in the next <timeframe>
8. <no.> secrets that only the smart knows K
i
l
9. <no.> misconceptions about <problem> l
e
r
10. <no.>misconceptions about <goal>
A
r
11. <no.> misconceptions about <benefit> t
i
c
12. Boost your <goal> by 5 times l
e

T
13. <no.> of secrets to <goal>
i
t
l
e
14. Truths of <problem> you never realized
s

15. Truths of <benefit>
16. Art of <benefit>
17. Instant boost to your <goal>
18. Developing the potential to <goal> in you in 2 weeks

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Swipe Files for the Lazy Copywriter
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19. <no.> important tips to allow you to be <goal>
20. Discover the path to <goal>
21. Discover the truths of <benefit>
22. Discover the secrets of <problem> and overcome them
23. Discover the <no.> simple tips that pushed me to make a six-figures income by
K
<age> i
l
l
e
24. Find out the <no.> easy steps that allowed me to make a six-figures income with
r

<timeframe> A
r
25. Find out the <no.> simple steps that allowed me to make a six-figures income t
i
c
by <age>
l
e

26. The truth about <benefit> T
i
t
27. The truth about <problem> you are kept away from till now l
e
s

28. Imagine you can achieve <goal> in 2 weeks
29. Imagine you can <benefit> in just <timeframe>
30. Imagine you can <benefit> and <goal>
31. At last, you will find out how to <benefit>
32. At last, you will find out how to <benefit> and <goal> in <timeframe>
33. <no.> new tips to <benefit>
34. <no.> new tips to overcome <problem>
35. <no.> new tips to get <goal> within <timeframe>
36. Build your <goal> during recession
37. Harness the secret to <benefit>

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38. Harness the secret to <benefit> and <goal> within the next minute
39. How you can transform your life with <benefit>
40. How you can turn your life 180degree with <benefit>
41. How you can turn your life 180degree with <benefit> and <goal> right away?
42. <no.> free <benefit> that allow you to <goal>
K
43. How to <goal> effortlessly i
l
l
e
44. How to <goal> and <benefit> in <timeframe> effortlessly
r

A
45. Master the <no.> ways to <goal>
r
t
i
46. Master the <no.> ways to <goal> and <benefit> in just <timeframe> c
l
e
47. The best way to <goal>
T
i
t
48. The best way to <goal> and <benefit> l
e
s
49. How to stop <problem> with <no. of steps>
50. How to stop <problem> with <no. of steps> in <timeframe>
51. Your shortcut to gain <benefit>
52. Your shortcut to <goal> and <benefit> in <timeframe>
53. Your shortcut to turn your <problem> into <goal>
54. Encounter <no. of steps> to <goal>
55. Encounter the easiest and simplest way to <benefit> and <goal>
56. Encounter the <no.> methods you can use immediately to <benefit>
57. Announcing <no. of ways> you can <benefit>

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Swipe Files for the Lazy Copywriter
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58. Announcing <no. of ways> you can <benefit> and <goal> easily
59. Announcing <no. of ways> you can <benefit> and <goal> within <timeframe>
60. <no.> types of different methods you can <benefit>
61. <no.> types of different methods you can <goal> and <benefit> in <timeframe>
62. Unlock the <no.> secret to <benefit>
63. Unlock the <no.> secret to <goal> and <benefit> in just <timeframe>
K
64. The top <no.> reasons to <problem> i
l
l
e
65. The top <no. of steps> to <benefit> and <goal>
r

A
66. The top <no. of steps> to <benefit> and <goal> with <timeframe>
r
t
i
67. Should you still continue to <goal>? c
l
e
68. Best <no.> tips for <person> to <goal> instantly
T
i
t
69. How to <goal>? l
e
s
70. Are you protecting yourself from <problem>?
71. Looking for <benefit>? Simply read on
72. Improving the <benefit> for <person>
73. The rise of <benefit> and <goal>
74. <benefit> basics
75. <goal> basics
76. Top opportunities to <goal> and <benefit> by <timeframe>
77. The do's and don'ts of <goal>

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Swipe Files for the Lazy Copywriter
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78. <goal> and the importance of it
79. <benefit> and the importance of it
80. Cheapest way to <benefit>
81. Cheapest way to <goal> and <benefit>
82. The fundamentals when it comes to <goal>
83. The <no.> fundamental tips when it comes to <goal> and <benefit>
84. <no.> extra <goal> ideas
K
85. <no.> steps guide to <benefit>
i
l
l
e
86. <no.> steps guide to <goal>
r

A
87. <no.> reasons why you need <benefit>
r
t
i
88. <no.> reasons why you need to <goal> and <benefit>
c
l
e
89. <no.> breakthrough in <benefit>
T
i
90. <no.> breakthrough in <goal> and <benefit> t
l
e
s
91. An introduction to <benefit>

92. An introduction to <goal> and <benefit>
93. <no.> creative ideas to <goal>
94. Why you are not <benefit>
95. <no.> guides to successful <goal>
96. <no.> razor-sharp guides for <goal> and <benefit>
97. <no.> truths about <goal> you should know

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Swipe Files for the Lazy Copywriter
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98. One secret of that they will never let you know
99. Starting <goal> with only a small budget
100. The biggest secret that will cement your <goal> success

Benefits

1. Never Released Before B
e
n
2. Newly Launched
e
f
3. The Latest ________ i
t
s
.
4. Hot! .
.
B
5. Smoking Hot! e
n
e
6. _______ of the year f
i
t
7. One of a kind s

8. Not rehashed or recycled from anywhere else
9. The first of its kind
10. Why pay more?
11. More for less
12. Secure your copy today for only $_____
13. Act now while it's still at its lowest price
14. Blowout Sale!

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