YOU AND YOUR PROFILE YOU AND YOUR PROFILE IDENTITY AFTER AUTHENTICITY HANS- GEORG MOELLER AND PAUL J. D’AMBROSIO Columbia University Press New York Columbia University Press Publishers Since 1893 New York Chichester, West Sussex cup . columbia. edu Copyright © 2021 Columbia University Press All rights reserved Library of Congress Cataloging- in- Publication Data Title: You and your profile : identity after authenticity. Description: New York : Columbia University Press, 2021. | Includes bibliographical references and index. Identifiers: LCCN 2020039615 (print) | LCCN 2020039616 (ebook) | ISBN 9780231196000 (hardback) | ISBN 9780231196017 (trade paperback) | ISBN 9780231551595 (ebook) Subjects: LCSH: Identity (Psychology) Classification: LCC BF697 .Y675 2021 (print) | LCC BF697 (ebook) | DDC 155.2—dc23 LC record available at https:// lccn . loc . gov / 2020039615 LC ebook record available at https:// lccn . loc . gov / 2020039616 Columbia University Press books are printed on permanent and durable acid- free paper. Printed in the United States of America Cover design: Julia Kushnirsky Cover photograph: Christoph Hetzmannseder/Getty Images In fond memory of Henry Rosemont, Jr. 1 The huge vortices of energy created by our media present us with similar possibilities of evasion of the consequences of destruction. By studying the pattern of the effects of this huge vortex of energy in which we are involved, it may be possible to program a strat- egy of evasion and survival. — Marshall McLuhan, “Man and Media” Men will not act by grand plans or formulations of a scheme of ideas, or even by the impulsion of a vested interest, but in the very first instance by the notion they entertain of themselves— and this picture they draw of their private characters is one to which they will address themselves with assiduity of purpose over many years: no portrait is more intensely drawn, Gideon, than the self- portrait. — Timothy Mo, An Insular Possession CONTENTS Pre- Face xi 1 The Bigger Picture 1 2 Profilicity 35 3 Sincerity 135 4 Authenticity 163 5 Identity 191 6 Sanity 229 7 Conclusion 253 Postscript 257 Acknowledgments 263 Notes 265 Bibliography 283 Index 295