White Space Is Not Your Enemy: A Beginner’s Guide to Communicating Visually Through Graphic, Web and Multimedia Design

298 Pages·2013·4.275 MB·English

by  Rebecca Hagen, Kim Golombisky

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To our students at the University of South Florida
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s
table of contents
t
white space is not your enemy: a beginner’s guide to
n
communicating visually through graphic, web & multimedia design
acknowledgments
XV
e
preface
XVII
chapter 1
t
what is design?
1
making visuals & type play nice in space
n
• form follows function in design
• design drives visual culture
• graphic design communicates
• computers democratized graphic design
o
• graphic design is planned
• make pictures & words work together in space
• know the rules. break the rules if you have a reason.
• try this
c
chapter 2
step away from the computer
9
for research & brainstorming
• research
• brainstorming
• thumbnail sketches
• try this
VII
chapter 3
i need to design this today
21
the works-every-time layout
• why the works-every-time layout works
• parts of the works-every-time layout
• step 1: margins
• step 2: columns
• step 3: visual
• step 4: cutline
• step 5: headline
• step 6: copy
• step 7: tags
• fi nal thoughts
• try this
chapter 4
layout sins
31
13 amateur errors
• sin no. 1: things that blink. incessantly.
• sin no. 2: warped photos
• sin no. 3: naked photos
• sin no. 4: bulky borders & boxes
• sin no. 5: cheated margins
• sin no. 6: centering everything
• sin no. 7: 4 corners & clutter
• sin no. 8: trapped negative space
• sin no 9: busy backgrounds
• sin no. 10: tacky type emphasis: reversing, stroking, using all
caps & underlining
• sin no. 11: bad bullets
• sin no. 12: widows & orphans
• sin no. 13: justifi ed rivers
• try this
VIII