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What is Packaging Design? (Essential Design Handbook) PDF

255 Pages·2003·68.843 MB·English
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Preview What is Packaging Design? (Essential Design Handbook)

Description:
This compact-format sourcebook is highly visual, packed with top international packaging designers contemporary work, with essays on the surrounding issues.What Is Packaging? lays the foundations and professional guidelines for best practice when designing contemporary packaging. It opens with several short essays which define good packaging design and the issues faced by designers in this field. Design basics such as format, layout and typography are explored within the context of packaging design, taking into account genre-specific elements such as product information, branding, marketing and legislation.
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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.