Web-Weaving: Intranets, Extranets, and Strategic Alliances

413 Pages·1998·0.98 MB·English

by  Paula Boyle

Web-Weaving
Intranets, extranets and
strategic alliances
With love to my children – Thomas and Katie –
the Web-Weavers of the future. PL
With love to Mary and John Boyle, and Mark
and Will Stoddard. PB
Web-Weaving
Intranets, extranets
and strategic alliances
Edited by
Peter Lloyd and Paula Boyle
OXFORD BOSTON JOHANNESBURG MELBOURNE NEW DELHI SINGAPORE
Butterworth-Heinemann
Linacre House, Jordan Hill, Oxford OX2 8DP
225 Wildwood Avenue, Woburn, MA 01801-2041
A division of Reed Educational and Professional Publishing Ltd
A member of the Reed Elsevier plc group
First published 1998
© Peter Lloyd and Paula Boyle 1998
© of individual chapters retained by the contributors 1998
All rights reserved. No part of this publication
may be reproduced in any material form (including
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Applications for the copyright holder’s written permission
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British Library Cataloguing in Publication Data
Web-Weaving: intranets, extranets and strategic alliances
1. Business – Computing networks
I. Lloyd, Peter II. Boyle, Paula
658’.05’46
ISBN 0 7506 3866 4
Typeset by Avocet Typeset, Brill, Aylesbury, Bucks
Printed and Bound in Great Britain
Contents
List of figures ix
List of contributors xi
Foreword xxv
Preface xxix
Acknowledgements xxxiii
List of abbreviations xxxv
Part One: The Elements of Web-Weaving 1
1 The definition and dynamics of intranets
M. Hills 3
2 The cybercorp
J. Martin 17
3 Organizing knowledge
J. Seely Brown and P. Duguid 29
4 The learning organization
L. Evans 47
5 The extranet solution
OneSoft Corporation 55
6 Electronic commerce
D. Flint 67
7 Electronic consumerism
Deloitte and Touche 77
8 Competitive advantage through information
F. Abramson and G. Telford 93
9 Automating the virtual sales force
T. Siebel and M. Malone 103
10 The elusive strategic alliance
L. G. Friedman 109
11 Why virtual teams?
J. Lipnack and J. Stamps 117
v
Contents 12 Virtual teaming and virtual organizations
D. J. Skyrme 125
13 Transactional communities as organic market systems
A. Saveri 133
Part Two: Web-Weaving in Practice 141
14 Assembling a simple intranet at IPC Magazines
J. Roberts 143
15 Making an intranet by the book at the British Library
P. Judge 149
16 Fostering information flow at Parsons Brinckerhoff
J. Chow 153
17 Virtual learning at City University Business School
C. Holtham 163
18 Intra- and extra-netting at the Boeing Company
A. H. Kim 171
19 Virtual teamwork at British Petroleum
Ernst & Young 183
20 Enhancing an alliance with technology at
Halliburton Brown and Root
N. Zdravkovic 195
21 Benefiting on-line alliances with an extranet at
Oracle Corporation
K. Potterf 201
22 Electronic commerce at Cisco Systems
A. M. Klineberg 209
23 Reality bytes
S. B. Weissman 221
24 Improving global communication at Global Office
Network
K. Tea 227
25 Team syntegrity
R. Espejo 231
26 Generous networks of productive connections
at BrainPool
I. Willshaw 241
27 Trading Post: a safe place for champions
P. Lloyd 249
vi
Part Three: Web-Weaving – What Next? 257 Contents
28 The digital utility
J. Birnbaum 261
29 The digital nervous system
B. Gates 271
30 Realizing the potential of the Web
T. Berners-Lee 283
31 Changing the organization to meet the needs of networks
M. Belbin 293
32 The internetworked business
D. Tapscott 301
33 The empowered individual
M. Wolff 315
34 Tomorrow’s company
J. McIntyre 327
35 The global village: today and tomorrow
N. Thall 341
36 Staying human in a machine-dominated world
S. Opper 347
37 Symplectics: weaving world views
R. Wood 355
Index 365
vii
This Page Intentionally Left Blank
Figures
7.1 Brief history of information distribution and consumer
choice 80
7.2 The street-smart consumer learning process 81
7.3 Electronic consumerism 83
7.4 Emergence of CIBER 84
7.5 CIBER presents significant tactical issues 84
7.6 Merchandising and marketing loop 85
7.7 Operations alternatives matrix 87
7.8 Consumer wheel 88
7.9 New competencies in the consumer wheel 90
7.10 Winning industries/losing industries 91
8.1 Sustainable competitive advantage 94
8.2 Techno-marketing evolution 96
8.3 Essential components to develop information as the
competitive advantage 96
8.4 Information cycles 97
8.5 Relationship information 98
8.6 Overcoming barriers to entry 98
8.7 Organizational structure 100
10.1 Critical success factors of alliances 114
11.1 Collocated virtual distance 120
11.2 Virtual team model 121
19.1 British Petroleum’s Virtual Teamwork programme’s
exemplified knowledge management principles 189
21.1 Phases of PROFET™ 206
22.1 Internet value matrix 210
22.2 Cisco Systems’ cost savings 211
22.3 Electronic-commerce value matrix 214
22.4 Electronic-commerce quantum leap benefits 215
22.5 Activity shift 218
22.6 Direct/channel sales representative productivity tools 219
ix