UX on the Go: A Flexible Guide to User Experience Design PDF
Preview UX on the Go: A Flexible Guide to User Experience Design
Praise for UX on the Go: A Flexible Guide to User Experience Design “UX on the Go: A Flexible Guide to User Experience Design is a pedagogical gift to our field. In sixteen carefully scaffolded chapters, Mara and contribu- tors provide students and faculty alike with the practical and theoretical tools necessary to understand, manage, and demystify complex project cy- cles, u ser-driven decisions, and action-first paradigms. The creative chal- lenges and UX examples in this book will define how rapidly-adjusted project cycles, user-driven decisions, and action-first paradigms are taught in our classrooms for years to come.” —Jim Ridolfo, University of Kentucky Author of Rhetoric and Digital Humanities, Digital Samaritans: Rhetorical Delivery and Engagement in the Digital Humanities, and Rhet Ops: Rhetoric and Information Warfare “UX on the Go stands out as a textbook with its emphasis on getting out in the field and meeting users—the people all the work is about. From beginning to end, Andrew Mara identifies the role of UX research and practical ways to include users in the entire process, engaging them and embedding their stories in the product.” —Whitney Quesenbery, Center for Civic Design Author of Storytelling for User Experience, Global UX, and A Web for Everyone “In UX on the Go: A Flexible Guide to User Experience Design, Andrew Mara gives us a very clear and practical exploration of UX design. I very much ap- preciated his step-by-step approach to designing with the users’ needs and ex- periences in mind.” —Richard Johnson-Sheehan, Purdue University Author of Writing Today, Technical Communication Today, and Writing Proposals UX on the Go Designed with flexibility and readers’ needs in mind, this purpose driven book offers new UX practitioners succinct and complete instructions on how to con- duct user research and rapidly design interfaces and products in the classroom or the office. With 16 challenges to learn from, this comprehensive guide outlines the process of a User Experience project cycle from assembling a team to research- ing user needs to creating and verifying a prototype. Practice developing a prototype in as little as a week or build your skills in two-, four-, eight-, or sixteen-week stretches. Gain insight into individual motivations, connections, and interactions; learn the three guiding principles of the design system; and discover how to shape a user’s experience to achieve goals and improve overall immediate experience, satisfaction, and well-being. Written for professionals looking to learn or expand their skills in user ex- perience design and students studying technical communication, information technology, web and product design, business, or engineering alike, this acces- sible book provides a foundational knowledge of this diverse and evolving field. A companion website includes examples of contemporary UX projects, ma- terial to illustrate key techniques, and other resources for students and instruc- tors. Access the material at uxonthego.com. Andrew Mara is an Associate Professor and Faculty Head of Interdisciplinary Humanities and Communication in the College of Integrative Arts and Hu- manities at Arizona State University. He has been teaching user experience, innovation rhetoric, and technical writing for 16 years. In addition, he has cre- ated an interactive arts app, built a digital dissertation studio, edited a special issue of Technical Communication Quarterly, performed a social media game- show, and published over 20 journal articles, book chapters, and conference proceedings on writing innovation and communities of practice. UX on the Go A Flexible Guide to User Experience Design Andrew Mara First published 2021 by Routledge 52 Vanderbilt Avenue, New York, NY 10017 and by Routledge 2 Park Square, Milton Park, Abingdon, Oxon, OX14 4RN Routledge is an imprint of the Taylor & Francis Group, an informa business © 2021 Taylor & Francis The right of Andrew Mara to be identified as author of this work has been asserted by him/her/them in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988. All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. Trademark notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe. Library of Congress Cataloging-in-Publication Data Names: Mara, Andrew (Associate Professor), author. Title: UX on the go: a flexible guide to user experience design / Andrew Mara. Description: New York, NY: Routledge, 2020. | Includes bibliographical references and index. Identifiers: LCCN 2020011694 (print) | LCCN 2020011695 (ebook) | ISBN 9780367228545 (hbk) | ISBN 9780367228620 (pbk) | ISBN 9780429277238 (ebk) Subjects: LCSH: Consumer satisfaction. | User interfaces (Computer systems)—Design. Classification: LCC HF5415.335 .M36 2020 (print) | LCC HF5415.335 (ebook) | DDC 658.8/343—dc23 LC record available at https://lccn.loc.gov/2020011694 LC ebook record available at https://lccn.loc.gov/2020011695 ISBN: 978-0-367-22854-5 (hbk) ISBN: 978-0-367-22862-0 (pbk) ISBN: 978-0-429-27723-8 (ebk) Typeset in Goudy by codeMantra Visit the companion website: uxonthego.com For Miriam Contents List of Figures xv Acknowledgments xviii Introduction 1 Welcome to User Experience on the Go 1 Defining User Experience 2 Three Principles 2 First Principle 3 Second Principle 4 Third Principle 5 Good News 6 Bad News 6 Filling in the Gaps 6 A Week in the Life of a UX Professional 8 When to Observe and Interview 10 A Note about Face-to-Face vs. Virtual Teams 11 Using This Book 11 The Stretch 13 Challenges 17 1 Take an Active User Experience Stance 18 Do, Observe, Think 18 Just Temperate Brave Action 20 UX Team Justice Manifesto 21 UX Project Plan 21 Preliminary Fieldwork 24 UX Scavenger Hunt 27 Challenge #1: Finding Your Future Network 29 UX Story: Iterating an Orphaned Girls’ School in South Sudan 30 Conclusion 32
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