Using New Media for Citizen Engagement and Participation

371 Pages·2019·6.988 MB·English

by  Marco Adria

Using New Media for
Citizen Engagement and
Participation
Marco Adria
University of Alberta, Canada
A volume in the Advances in Public Policy and
Administration (APPA) Book Series
Published in the United States of America by
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Library of Congress Cataloging-in-Publication Data
Names: Adria, Marco L., 1959- editor.
Title: Using new media for citizen engagement and participation /
Marco Adria, editor.
Description: Hershey, PA : Information Science Reference, [2020] | Includes
bibliographical references and index. | Summary: “This book explores the
theoretical and practical aspects of how social media should be added to
public-involvement activities such as citizen juries, public
deliberation, and citizen panels”-- Provided by publisher.
Identifiers: LCCN 2019034096 (print) | LCCN 2019034097 (ebook) | ISBN
9781799818281 (hardcover) | ISBN 9781799836568 (softcover) | ISBN
9781799818298 (ebook)
Subjects: LCSH: Social media--Political aspects. | Social participation. |
Mass media--Social aspects. | Political participation.
Classification: LCC HM742 .H373 2020 (print) | LCC HM742 (ebook) | DDC
302.23/1--dc23
LC record available at https://lccn.loc.gov/2019034096
LC ebook record available at https://lccn.loc.gov/2019034097

This book is published in the IGI Global book series Advances in Public Policy and Administration (APPA) (ISSN: 2475-
6644; eISSN: 2475-6652)
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The views expressed in this book are those of the authors, but not necessarily of the publisher.
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ISSN:2475-6644
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Table of Contents
Preface.................................................................................................................................................xiv
Chapter 1
PlatformWorkandParticipation:DisentanglingtheRhetoric...............................................................1
Zachary Kilhoffer, Centre for European Policy Studies, Belgium
Chapter 2
CivicEngagementinLocalEnvironmentalInitiatives:ReapingtheBenefitsofaDiverseMedia
Landscape.............................................................................................................................................16
Lorna Heaton, Université de Montréal, Canada
Patrícia Días da Silva, International Union for Health Promotion and Education, Canada
Chapter 3
WhenDemocraticInnovationsIntegrateMultipleandDiverseChannelsofSocialDialogue:
OpportunitiesandChallenges...............................................................................................................35
Paolo Spada, University of Southampton, UK
Giovanni Allegretti, Coimbra University, Portugal
Chapter 4
PublicEngagementandPolicyEntrepreneurshiponSocialMediaintheTimeofAnti-Vaccination
Movements............................................................................................................................................60
Melodie Yunju Song, Ted Rogers School of Management, Ryerson University, Canada
Chapter 5
CentralityofYouthEngagementinMediaInvolvement......................................................................81
Yoshitaka Iwasaki, San Jose State University, USA


Chapter 6
ExploringaMethodologicalModelforSocialMediaGatekeepingonContentiousTopics:ACase
StudyofTwitterInteractionsAboutGMOs..........................................................................................97
Jacob Groshek, Kansas State University, USA
Chapter 7
InformationHubsorDrains?TheRoleofOnlineSourcesinCampaignLearning............................112
Terri Towner, Oakland University, USA
Chapter 8
CitizenJournalism:New-AgeNewsgathering....................................................................................135
Rabia Noor, Islamic University of Science and Technology, India
Chapter 9
AlternativeSocialMediaforOutreachandEngagement:ConsideringTechnologyStewardshipas
aPathwaytoAdoption........................................................................................................................160
Gordon A. Gow, University of Alberta, Canada
Chapter 10
SocialMediaasPublicPoliticalInstrument.......................................................................................181
Ikbal Maulana, Indonesian Institute of Sciences, Indonesia
Chapter 11
AGradualPoliticalChange?TheAgenda-SettingEffectofOnlineActivisminChina1994-2011..198
Yuan Yuan, Rutgers University, USA
Chapter 12
ParticipediaasaGroundforDialogue................................................................................................219
Marco Adria, University of Alberta, Canada
Paul Richard Messinger, University of Alberta, Canada
Edrick A. Andrews, University of Alberta, Canada
Chelsey Ehresman, Medicine Hat College, Canada
Chapter 13
Salience,Self-Salience,andDiscursiveOpportunities:AnEffectiveMediaPresenceConstruction
ThroughSocialMediainthePeruvianPresidentialElection.............................................................240
Eduardo Villanueva-Mansilla, Department of Communications, Pontificia Universidad
Católica del Perú, Peru

Chapter 14
PoliticalMobilizationStrategiesinTaiwan’sSunflowerStudentMovementonMarch18,2014:A
Text-MiningAnalysisofCross-NationalMediaCorpus....................................................................256
Kenneth C. C. Yang, The University of Texas at El Paso, USA
Yowei Kang, National Taiwan Ocean University, Taiwan
Chapter 15
SocialMediaandPublicSphereinChina:ACaseStudyofPoliticalDiscussiononWeiboAfter
theWenzhouHigh-SpeedRailDerailmentAccident........................................................................280
Zhou Shan, University of Alabama, USA
Lu Tang, Texas A&M University, USA
Compilation of References...............................................................................................................296
About the Contributors....................................................................................................................342
Index...................................................................................................................................................346
Detailed Table of Contents
Preface.................................................................................................................................................xiv
Chapter 1
PlatformWorkandParticipation:DisentanglingtheRhetoric...............................................................1
Zachary Kilhoffer, Centre for European Policy Studies, Belgium
PlatformslikeUber,Deliveroo,andUpworkhavedisruptedlabormarketsaroundtheworld.These
platformsvaryenormouslyinformandfunction,butgenerallycontainthreeparts:digitalplatforms,
whichsettherulesandintermediatecommunicationandtransactionsbetweentheothertwoparts,
consumersandplatformworkers.Platformworkisadiversetypeoflaborthatdevelopedaroundthese
platforms,andithasgreatpotentialtoincreasecitizenparticipation.However,itisunderintensescrutiny
inlightofwidelypublicizedprotestsandcourtcases.Thisreportattemptstodisentangletherhetoric
surroundingplatformworkbydiscussingitsemergenceandconceptualization,keychallenges,andhow
itmayincreaseparticipationinthesocio-economicsphere.Theconclusiondiscusseshowmostpolicy
proposalstoregulateplatformworkfailtoaddressthecoreissues,whilepotentiallystiflinginnovative
practices.Instead,theauthorsuggestsmoretailoredandproportionateregulatoryresponses.
Chapter 2
CivicEngagementinLocalEnvironmentalInitiatives:ReapingtheBenefitsofaDiverseMedia
Landscape.............................................................................................................................................16
Lorna Heaton, Université de Montréal, Canada
Patrícia Días da Silva, International Union for Health Promotion and Education, Canada
Thegoalofthischapteristodrawattentiontotheinterrelationofmultiplemediatizedrelationships,
includingface-to-faceinteraction,inlocalcivicengagementaroundbiodiversityandtheenvironment.
Theauthorsproposethatcivicengagementandparticipationtranscendthetypeofmediaused,and
thatartificialdistinctionsbetweenonlineandofflineparticipationareunproductive.Theirargument
issupportedbythreeexamplesofparticipatoryprojectsinwhichsocialmedia-basedandface-to-face
interactionsarecloselyinterrelated.Thiscontributionhighlightslocalusesofsocialmediaandtheweb.
Itshowshowengagementplaysoutacrossmultiplechannelsandhowresourcescanbefoundinavariety
ofmediaformats.Inparticular,onlinemediasignificantlyalterthevisibilityofbothlocalactionsand
oftheresultingdata.



Chapter 3
WhenDemocraticInnovationsIntegrateMultipleandDiverseChannelsofSocialDialogue:
OpportunitiesandChallenges...............................................................................................................35
Paolo Spada, University of Southampton, UK
Giovanni Allegretti, Coimbra University, Portugal
Thischapterexplorestheopportunities,limitations,andrisksofintegratingmultiplechannelsofcitizen
engagementwithinademocraticinnovation.Usingexamplesandcasestudiesofrecentface-to-face
andonlinemultichanneldemocraticinnovations,theauthorschallengetheemergingconsensusthat
redundancyanddiversificationofvenuesofparticipationarealwayspositivelycorrelatedwiththe
successofdemocraticinnovations.Applyingtheirconcreteexperienceinareasoftheworldinwhicha
systemicorganizationofdifferentchannelsofcitizenparticipationexists,theauthorsprovideguidelines
forachievingbetterintegrationofmultiplechannelsofsocialdialogue.
Chapter 4
PublicEngagementandPolicyEntrepreneurshiponSocialMediaintheTimeofAnti-Vaccination
Movements............................................................................................................................................60
Melodie Yunju Song, Ted Rogers School of Management, Ryerson University, Canada
NorthAmericahasexperiencedaresurgenceofmeaslesoutbreakduetounprecedentedlylowMumps-
MeaslesandRubellavaccinationcoverageratesfacilitatedbytheanti-vaccinationmovement.The
objectiveofthischapteristoexplorethenewonlinepublicspaceandpublicdiscourseusingWeb2.0
inthepublichealtharenatoanswerthequestion,‘Whatisdrivingpublicacceptanceoforhesitancy
towardstheMMRvaccine?’Morespecifically,typologiesofonlinepublicengagementwillbeexamined
usingMMRvaccinehesitancyasacasestudytoillustratethedifferentapproachesusedbypro-andanti-
vaccinegroupstoinform,consultwith,andengagethepubliconapublichealthissuethathasbeenthe
subjectoflong-standingpublicdebateandconfusion.Thischapterprovidesanoverviewofthecyclical
discourseofanti-vaccinationmovements.Theauthorshypothesizethatanti-vaccination,vaccinehesitant,
andpro-vaccinationrepresentationsontheonlinepublicspherearereflectiveofcompetingvalues(e.g.,
modernism,post-modernism)incontemporarysociety.
Chapter 5
CentralityofYouthEngagementinMediaInvolvement......................................................................81
Yoshitaka Iwasaki, San Jose State University, USA
Contextualizedwithinthepopularityofnewmedia,youthengagementisaveryimportantconceptin
thepracticeofpublicinvolvement.Guidedbythecurrentliteratureonyouthengagementandmedia
studies,thischapterexaminesthekeyengagement-relatednotionsinvolvingyouthandmediausage.
Beinginformedbyavarietyofcasestudiesonyouthengagementthroughtheuseofmediawithinvarious
contextsglobally,thechapterdiscussestheopportunitiesandchallengesofengagingyouththrough
mediainvolvement.Thespecificnotionscoveredinthischapterinclude(1)theroleof“hybrid”mediain
youthengagement,(2)“intersectionality”illustratingthediversityofyouthpopulationsandtheirmedia
usage,(3)meaning-makingthroughmediainvolvementamongyouth,and(4)buildingglobalsocial
relationshipsandsocialandculturalcapitalthroughyouth’smediausage.Importantly,theuseofnew
mediacanbeseenasameansofreclaimingandreshapingthewaysinwhichyouthareengaged,askey
meaning-makingprocesses,toaddresspersonal,social,andculturalissues.