PALGRAVE STUDIES IN ANIMALS AND SOCIAL PROBLEMS Series Editor: Leslie Irvine UNDERSTANDING VEGANISM Biography and Identity Nathan Stephens Griffin Palgrave Studies in Animals and Social Problems Series editor Leslie Irvine Department of Sociology University of Colorado Boulder Boulder, CO, USA This series focuses on how animals matter in social problems. Because animals are incorporated into the economic, sociological, emotional, and moral fabric of society, their roles in social problems have wide-r anging implications. Cruelty to animals, animal fighting, pet prohibitions in rental housing, animal hoarding, wildlife crimes, the illegal traffic in endangered species, and zoonotic disease transmission represent just a few examples of social problems that this series might address. More information about this series at http://www.springer.com/series/15441 Nathan Stephens Griffin Understanding Veganism Biography and Identity Nathan Stephens Griffin School of Applied Social Sciences Durham University Durham, UK Palgrave Studies in Animals and Social Problems ISBN 978-3-319-52101-5 ISBN 978-3-319-52102-2 (eBook) DOI 10.1007/978-3-319-52102-2 Library of Congress Control Number: 2017937124 © The Editor(s) (if applicable) and The Author(s) 2017 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Cover illustration: © John Rawsterne/patternhead.com Printed on acid-free paper This Palgrave Macmillan imprint is published by Springer Nature The registered company is Springer International Publishing AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland A cknowledgements I owe special thanks to my Ph.D. supervisors Maggie O’Neill and Nicole Westmarland, whose wisdom and guidance carried me through the research upon which this book is based. Thanks also to the ESRC, and to Durham University School of Applied Social Sciences, for funding and awarding the aforementioned Ph.D. Thanks to Philip Whitehead who helped me in the early stages of thinking about how to develop a Ph.D. thesis into a book. I am eternally grateful to Laura da Costa, who has supported and advised me throughout the research and the book writing process. Thanks to Naomi, Jc, Daniel and all of the vegan punx of Durham, most of whom will never read this, but all of whom have supported me in writing it, one way or the other. Special thanks to my mother, Michaela Stephens Griffin, who read drafts and offered useful feedback, and to my father, Neil Stephens Griffin, without whom she might not have been able to work with the printer. Finally, thanks to the research participants, who generously shared their stories with me, and now with you. v c ontents 1 Introduction 1 2 Theory and Methods 19 3 Understanding Veganism 39 4 Queering Veganism 59 5 Demonstrating Veganism 81 6 Criminalising Veganism 99 7 Conclusion 117 Bibliography 129 Index 131 vii CHAPTER 1 Introduction Veganism is a way of living which seeks to exclude, as far as is possible and practicable, all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose. Vegan Society (2016) A vegan is someone who tries to avoid animal products. Whilst such a definition may seem straightforward enough, it fails to account for the complex biographical and social dynamics through which veganism is put into practice. People who choose to adhere to veganism do so within a specific personal, social, political and cultural context. Using data from a number of biographical interviews with vegans I conducted as part of a doctoral research project, this book attempts to untangle the complex topic of veganism and to understand vegan identity from a critical and biographical perspective. In this chapter I open up a discussion around veganism and animal advocacy and in doing so outline the scope and character of the book. I look at the way veganism has been defined in terms of practice, iden- tity, culture and social movements and thus attempt to situate the project within the field of Critical Animal Studies, and the broader critical pro- ject of Intersectionality. However, first I address some important founda- tional questions: Why study veganism in the first place? Why should I be the one to study it? © The Author(s) 2017 1 N. Stephens Griffin, Understanding Veganism, Palgrave Studies in Animals and Social Problems, DOI 10.1007/978-3-319-52102-2_1 2 N. STEPHENS GRIFFIN why study VegAnism todAy? Veganism as a form of animal advocacy is notable not least because of the scale and power of the system it rejects (Joy 2008). Every year globally, animals are exploited and killed on an enormous scale. In British slaugh- terhouses alone, more than 1 billion animals are killed yearly, amount- ing to around 22 million deaths every day, or 15,000 every minute, or 255 every second (Viva! 2013). We accept this scale of exploitation as unproblematic, ‘normal’ and ‘necessary’, because animals are regarded as fundamentally inferior to humans in the natural order. At the same time, we also accept animals are not inanimate objects; they are sentient ‘subjects-of-a-life’ (Best and Nocella 2004; Nocella et al. 2014). Animals do feel pain and do suffer, as well as exhibiting other ‘human-like’ traits and emotions, such as happiness, fear and even empathy (Bartal et al. 2011; Irvine 2008; Singer 1975). The 2006 UK Animal Welfare Act has enshrined an acknowledgement of the sentience of animals in British law (Nurse and Ryland 2014). Veganism, which is increasingly popular, poses a challenge to the assumption that animals are inferior and to the unproblematized nature of animal exploitation. The number of vegans in the UK has risen by 350% in the past 10 years, amounting to about half a million adherents to veganism (Vegan Society 2016). This phenomenon appears to be largely driven by young people. In the UK, 42% of vegans are aged 15–34, suggest- ing a drastic generational change in attitudes and behaviours, and one that could be linked to significant shifts in the consumer relations of supply and demand (Vegan Society 2016). Perhaps concomitant with these trends, veganism has increased in prominence from a consumer- ist perspective. Labelled vegan food is becoming more widely avail- able, with major supermarket chains like Sainsbury and Tesco offering a larger and more diverse selection of vegan options (Bowman 2016; Powell 2016). On the high street, chains such as Pret A Manger, Zizzi, Leon and even pub chain J.D. Wetherspoons all now boast a variety of vegan options (Love 2016; Martin 2016; Washtell 2016). The expand- ing profile of veganism is also evidenced in growing numbers of people attempting a vegan diet through successful campaigns to promote animal advocacy more broadly such as ‘Veganuary’ (Dilworth and McGregor 2015). Awareness and popularity of veganism is, arguably, at an all-time high (Wright 2015). However, the rising popularity and prominence of veganism has been met with resistance and hostility. 1 INTRODUCTION 3 In some cases hostility towards veganism has expanded into physical and tangible. In Tbilisi, Georgia, in May 2016 a vegan restaurant was attacked by a group of far-right activists who reportedly entered the premises carrying slabs of meat on skewers and threw meat onto the plates of customers (Synovitz 2016). The incident occurred 3 days after a large-scale protest by Georgian ultra-nationalists, and many believe the attackers to have been neo-nazis, targeting the café not only for its commitment to veganism, but also for its popularity with tourists and members of the LGBT community. Often however, hostility is enacted discursively. Empirical research reveals a tendency for mainstream media sources to ridicule, misrepresent and discredit veganism and vegans themselves (MacInnis and Hodson 2015; Cole and Morgan 2011). For instance, a media trope has emerged around the ‘safety’ of veganism. A number of cases of infants suffering malnutrition or even dying have been widely reported as relating directly to veganism (Philipson 2015; Thompson 2011; Willshire 2011). Cole and Morgan (2011) highlight one such case as being indicative of media hostility to vegans. The veganism of the child’s parents was stressed in reporting, despite the prosecutor stating ‘[t]he child died because he was not fed. The vegan diet is fine’ (Glaister 2007: 17 cited in Cole and Morgan 2011: 146). There are of course innumerable cases of infant malnutrition and mistreatment in non-vegan families each year, but rarely do these receive mainstream press attention and when they do, seldom are the diets of the parents highlighted. Similarly reported cases in Italy prompted Member of Italian Parliament Elvira Savino to propose new legislation, which would see parents who raise their children on a vegan diet criminalized, facing up to 6 years in prison (Hunt 2016). The proposal aims to counteract the ‘ide- ological excesses’ of veganism and to ‘stigmatise the reckless and danger- ous eating behaviour imposed by parents… to the detriment of minors’ (Hunt 2016: n.p.). This view sees veganism as a dangerous ideology that must be punished. The Italian Society of Food Science disputed Savino’s claims on a scientific basis, arguing that children with excessively fatty, sugary diets should be of greater concern than vegans (Hunt 2016). Elsewhere, scientific research has suggested considerable health benefits relating to balanced meat-free diets (Appleby and Key 2016; Le and Sabatè 2014; Orlich and Fraser 2014; Katz and Meller 2014). Song et al. (2016) conducted a large-scale prospective cohort study examining medical data from more than 130,000 patients over the