Ultimate Guide to Instagram for Business

302 Pages·2017·17.61 MB·English

Praise for Ultimate Guide to Instagram for Business
If you want to figure out how your business can win with Instagram grab a copy
of Ultimate Guide to Instagram for Business.
—MICHAEL A. STELZNER, CEO AND FOUNDER OF SOCIAL MEDIA EXAMINER, AUTHOR OF LAUNCH AND
WRITING WHITE PAPERS, HOST OF “SOCIAL MEDIA MARKETING” PODCAST
If you have been curious about using Instagram for your business, this is the
definitive guide you’ve been looking for. Instagram doesn’t come with a user
manual, so most businesses are left resorting to trial and error, which can be a
massive waste of time and frustrating to boot. Do yourself a favor, and pick up a
copy of this guidebook which will give you the why and the how to turn
Instagram into a powerful spigot spouting out more clients, sales, and revenues.
This book doesn’t stop at teaching you how to share pretty pictures on your
phone using Instagram. Instead, Kim dives deep into the step-by-step of how to
grow your following (even if you’re starting from nothing), how to nurture that
following, what to avoid, and how to turn that community into a valuable source
of business. And best of all, Kim uses an easy-to-follow format sprinkled with
valuable case studies and interviews with today’s top Instagram experts. I highly
recommend this book.
—JOHN CORCORAN, FORMER CLINTON WHITE HOUSE AIDE AND WRITER, FOUNDER OF SMART BUSINESS
REVOLUTION AND CO-FOUNDER OF RISE25, LLC
In a sea of social media charlatans, Kim is the only person I trust to get dollar-
measurable results.
—DAN S. KENNEDY, DIRECT RESPONSE MARKETING LEGEND AND AUTHOR OF THE NO B.S. BOOK SERIES
This powerful book shows you how to create and nourish an Instagram
following then turn it into dollars in the bank! Kim’s advice is very practical and
timely and helps businesses become more influential.
—MATTHEW LOOP, SOCIAL MEDIA REVENUE STRATEGIST, SPEAKER, AND AUTHOR OF SOCIAL MEDIA MADE
ME RICH
This book is incredible! I’m not a big social media guy, but now I see that we
were completely misunderstanding Instagram (and all social media for that
matter). After reading the Ultimate Guide to Instagram for Business, I’m now
clear on how to use the platform to find customers and build relationships that
make money by using direct marketing to something I honestly didn’t think we’d
ever use. Thank you so much for a huge boost in understanding, your attention to
detail and caring about creating real results. Killer read. Well worth it!
—MICAH MITCHELL, FOUNDER OF MEMBERIUM
Driving traffic, generating leads, and acquiring customers is the lifeblood of any
business. For that reason, there’s never been a better time to fully leverage the
power of Instagram. The Ultimate Guide to Instagram pulls back the curtain to
reveal every practical aspect of capitalizing on the platform whilst covering all
the nuances along the way. Kim takes you through everything you need to know
and how to use Instagram effectively for your business.
—OLIVER BILLSON, DYNAMIC RESPONSE MARKETING EXPERT
Using stats, stories, and strategic ideas, Kim brings together a complete guide to
Instagram that any business can follow. If you want Instagram demystified, and
to form a solid social marketing plan, this book is for you.
—JILL SCHIEFELBEIN, AUTHOR OF DYNAMIC COMMUNICATION: 27 STRATEGIES TO GROW, LEAD, AND MANAGE
YOUR BUSINESS
Businesses should continually be focused on the bottom line and how to bring
more leads into the pipeline. This book is the perfect tool to help businesses
scale their marketing and bring more sales in the door with a fresh, ROI-based
approach to Instagram.
—RYAN FARRELL, DIRECTOR OF MARKETING AT LINKEDSELLING
Ultimate Guide to Instagram for Business is an eye-opening, practical approach
to leveraging Instagram to build client relationships that ultimately lead to an
increase in your bottom line.
—TYLER ANDERSON, SOCIAL MEDIA MARKETING ENTREPRENEUR, SPEAKER, HOST OF THE “SOCIAL MEDIA
SOCIAL HOUR” PODCAST, AND FOUNDER AND CEO OF CASUAL FRIDAYS
Ultimate Guide to Instagram For Business is a completely approachable and
beginner-friendly how-to, from sign-up to creating your own Instagram stories.
Kim Walsh Phillips writes, as always, with both warmth and authority, and her
guides are the next best thing to having an expert sitting behind you, walking
you through the whole process with humor and confidence.
—LESLIE GRAY STREETER, POP CULTURE COLUMNIST FOR THE PALM BEACH POST
From the opening quote to the food references that made me hungry, Kim Walsh
Phillips connects with you from the moment you start reading her book. She can
draw empathy and empowerment within the confines of the same sentence,
making you feel like you are a part of her life and rooting for her all the while
realizing that she is rooting for you. Change is never easy, but I believe taking
the journey with Kim will help readers tackle the unpredictable world of social
media in a way that will not only make them hungry for jam but starving for the
next steps for success.
—JASON PLOTKIN, PHOTOGRAPHER FOR USA TODAY NETWORK
Kim Walsh Phillips is the real deal. She dispels the fluff most “gurus” put out
there and gives practical advice on how to use Instagram to get more leads and
sales. Read this book if you want Kim to practically take your hand lead you
through a step-by-step how-to to get real results.
—DAVE DEE, FOUNDER OF DAVEDEE.COM
I can tell you there is no one on the planet who better exemplifies the words
ultimate, entrepreneur, or social media more than Kim Walsh Phillips. Kim has
created an accurate, relevant, and timely guide that lays the foundation for all
entrepreneurs to create and monetize their Instagram accounts if they move as
quickly and decisively as Kim did in creating this guide. So, open your
Instagram account, pull out a pen, write in the book, do what Kim guides you to
Instagram account, pull out a pen, write in the book, do what Kim guides you to
do, and watch the leads and the profits roll in.
—WES SCHAFFER, FOUNDER OF THE SALES WHISPERER
Entrepreneur Press, Publisher Cover Design: Andrew Welyczko Production and Composition: Eliot House
Productions © 2017 by Entrepreneur Media, Inc.
All rights reserved.
Reproduction or translation of any part of this work beyond that permitted by Section 107 or 108 of the
1976 United States Copyright Act without permission of the copyright owner is unlawful. Requests for
permission or further information should be addressed to the Business Products Division, Entrepreneur
Media Inc.
This publication is designed to provide accurate and authoritative information in regard to the subject matter
covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting or
other professional services. If legal advice or other expert assistance is required, the services of a competent
professional person should be sought.
ebook ISBN: 978-1-61308-357-4
Contents
Acknowledgments
INTRODUCTION
Why Instagram for Business? How to Make It Work for Yours
It Was a Letter That Changed Everything
#InstagramforBusiness Postables
CHAPTER 1
Questions, Questions: Understanding the Why of Instagram
Where Did Instagram Come from Anyway?
It’s a Post, Not a Marriage.
What Is a Sales Funnel?
Creating Your Marketing and Sales Path
#InstagramforBusiness Postables
CHAPTER 2
First Things First: Creating a Solid Foundation
The Laws of Direct-Response Marketing
How to Set Up Your Account for Maximum Success
#InstagramforBusiness Postables
CHAPTER 3
Putting on Your Fancy Outfit: Developing Your Instagram Brand
Developing Your Instagram Page Brand
Culture Branch with Josh Harcus of Hüify
#InstagramforBusiness Postables
CHAPTER 4
Starring You: Leveraging Instagram for Premium Positioning
The Power of Stardom: How to Leverage Your Instagram Account to
Strengthen Your Celebrity, Authority, and Expert Positioning
Getting Ready for Your Close-Up
Case Study: Growing and Monetizing Your Instagram Marketing with
Anthony Carbone of www.WolfMillionaire.com.
#InstagramforBusiness Postables
CHAPTER 5
Sometimes It Is a Popularity Contest: Growing Your Instagram
Following
The Power of the Hashtag, and How to Make Yours Count
Spin the Wheel! Running a Contest on Instagram
Ten Steps to Your Instagram Contest
Apps You Can Use to Run Your Instagram Contests
Growing Your Follower Base
The 21-Day Blueprint for Growing Your Instagram Followers
How Nathan Chan Grew Foundr to More Than 10,000 Followers in Less
Than a Month
#InstagramforBusiness Postables
CHAPTER 6
All About the ROI: Getting Superior Leads from Instagram
Prospecting Wisely
Courting Your Instagram Followers into Buyers
Getting Your Instagram ROI On: Creating Your Sales Funnel
A Quick-Start Lead Magnet Blueprint
Your Instagram Marketing Funnel, with Oliver Billson of
www.OliverBillson.com
#InstagramforBusiness Postables
CHAPTER 7