Truth: The New Rules for Marketing in a Skeptical World PDF
288 Pages·2007·1.829 MB·English
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Description:
When it comes to the most effective marketing, it's not a company's slick package or sexy message that will ultimately win customers. The real truth is that a company's success lies in its ability to convey its integrity. In "Truth", marketing expert Lynn Upshaw offers a systematic approach for building customer loyalty and increasing market share. Using real-world examples and engaging stories, he shows companies how they can capitalize on a new kind of competitive advantage in marketing through sincerity and likeability.
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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.
