Transforming E-business Practices and Applications: Emerging Technologies and Concepts (Advances in E-Business Research Series (Aebr) Book Series) PDF
Preview Transforming E-business Practices and Applications: Emerging Technologies and Concepts (Advances in E-Business Research Series (Aebr) Book Series)
Transforming E-Business Practices and Applications: Emerging Technologies and Concepts In Lee Western Illinois University, USA InformatIon scIence reference Hershey • New York Director of Editorial Content: Kristin Klinger Senior Managing Editor: Jamie Snavely Assistant Managing Editor: Michael Brehm Publishing Assistant: Sean Woznicki Typesetter: Kurt Smith, Sean Woznicki Cover Design: Lisa Tosheff Printed at: Yurchak Printing Inc. Published in the United States of America by Information Science Reference (an imprint of IGI Global) 701 E. Chocolate Avenue Hershey PA 17033 Tel: 717-533-8845 Fax: 717-533-8661 E-mail: Advances in E-Business Research Series (AEBR) ISSN: 1935-2700 Editor-in-Chief: In Lee, PhD, Western Illinois University, USA E-Business Innovation and Process Management CyberTech Publishing • copyright 2007 • 384 pp • H/C (ISBN: 1-59904-277-0) • US$ 85.46 (our price) E-business research is currently one of the most active research areas. With the rapid advancement in infor- mation technologies, e-business is growing in signifcance and is having a direct impact upon ways of doing business. As e-business becomes one of the most important areas in organizations, researchers and practi- tioners need to understand the implications of many technological and organizational changes taking place. Advances in E-Business Research: E-Business Innovation and Process Management provides researchers and practitioners with valuable information on recent advances and developments in emerging e-business models and technologies. Tis book covers a variety of topics, such as e-business models, e-business strategies, online consumer behavior, e-business process modeling and practices, electronic communication adoption and ser- vice provider strategies, privacy policies, and implementation issues. E-Business Models, Services and Communications Information Science Reference • copyright 2008 • 300 pp • H/C (ISBN: 978-1-59904-831-4)US $180.00 With the rapid advancement in information technologies, e-business is rapidly growing in signifcance and is having a direct impact upon business applications and technologies. E-Business Models, Services and Communications provides researchers and practitioners with valuable information on recent advances and developments in emerging e-business models and technologies. Tis book covers a variety of topics such as e- business models, telecommunication network utilization, online consumer behavior, electronic communica- tion adoption and service provider strategies, and privacy policies and implementation issues. Emergent Strategies for E-Business Processes, Services, and Implications: Advancing Corporate Frameworks Information Science Reference • copyright 2009 • 374 pp • H/C (ISBN: 978-1-60566-154-4)US $195.00 Recently, e-business applications have evolved beyond business transactions and services to include customer relationship management (CRM), mobile computing, Web mining, e-healthcare, social networking, and Web 2.0. As e-business continues to create new business models and technologies, researchers, higher education faculty, and practitioners are in great need of appropriate reference resources to enhance their understanding of all aspects of e-business technologies and management. E-business is broadly defned as a business process that includes not just the buying and selling of goods and services, but also servic- ing customers, collaborating with business partners, and conducting electronic transactions within an organization via telecommuni- cations networks. E-business technologies and applications continue to evolve in many diferent directions and are now key strategic assets in business organizations. New e-business applications that have signifcant implications for the corporate strategies are being developed constantly. Current e-business research comes from diversifed disciplines ranging from marketing, psychology, informa- tion systems, accounting, economics to computer science. Te Advances in E-Business Research (AEBR) Book Series plans to serve as balanced interdisciplinary references for researchers and practitioners in this area. Hershey • New York Order online at www.igi-global.com or call 717-533-8845 x100 – Mon-Fri 8:30 am - 5:00 pm (est) or fax 24 hours a day 717-533-8661 Editorial Advisory Board Soon Ang, Nanyang Technological University, Singapore Amit Basu, Southern Methodist University, USA Hemant Bhargava, University of California - Davis, USA Soumitra Dutta, INSEAD, France Varun Grover, Clemson University, USA Sid Huff, Victoria University of Wellington, New Zealand Blake Ives, University of Houston, USA Varghese Jacob, The University of Texas at Dallas, USA Steve Muylle, Vlerick Leuven Gent Management School, Belgium Sudha Ram, University of Arizona, USA Table of Contents Preface ................................................................................................................................................ xix Chapter 1 E-Consumer Behaviour: Past, Present and Future Trajectories of an Evolving Retail Revolution ........ 1 M. Bourlakis, Brunel University, UK S. Papagiannidis, Newcastle University, UK Helen Fox, Newcastle University, UK Chapter 2 Putting the Human Back into e-Business: Building Consumer Initial Trust through the Use of Media-Rich Social Cues on e-Commerce Websites ......................................................................... 13 Khalid Aldiri, University of Bradford, UK Dave Hobbs, University of Bradford, UK Rami Qahwaji, University of Bradford, UK Chapter 3 The Driving Forces of Customer Loyalty: A Study of Internet Service Providers in Hong Kong ....... 44 T.C.E. Cheng, The Hong Kong Polytechnic University, Hong Kong L.C.F. Lai, The Hong Kong Polytechnic University, Hong Kong A.C.L. Yeung, The Hong Kong Polytechnic University, Hong Kong Chapter 4 E-Business Decision Making by Agreement ........................................................................................ 62 William J. Tastle, Ithaca College, USA Mark J. Wierman, Creighton University, USA Chapter 5 Transforming Consumer Decision Making in E-Commerce: A Case for Compensatory Decision Aids ........................................................................................................................................ 72 Naveen Gudigantala, Texas Tech University, USA Jaeki Song, Texas Tech University, USA Donald R. Jones, Texas Tech University, USA Chapter 6 Modeling the Adoption of Mobile Services .......................................................................................... 89 Hannu Verkasalo, Helsinki University of Technology, Finland Chapter 7 Mobile Technology Adoption in the Supply Chain ............................................................................ 118 Bill Doolin, Auckland University of Technology, New Zealand Eman Ibrahim Al Haj Ali, United Arab Emirates University, UAE Chapter 8 Exploring Decision Rules for Sellers in Business-to-Consumer (B2C) Internet Auctions ................ 139 Jeff Baker, Texas Tech University, USA Jaeki Song, Texas Tech University, USA Chapter 9 An Implementation of a New Type of Online Auction ....................................................................... 161 M. A. Otair, Arab Academy for Banking and Financial Sciences, the League of Arab States Ezz Hattab, Arab Academy for Banking and Financial Sciences, the League of Arab States Chapter 10 Nibbling, Sniping, and the Role of Uncertainty in Second-Price, Hard-Close Internet Auctions: Empirical Evidence from eBay ........................................................................................................... 177 Daniel Friesner, Gonzaga University, USA Carl S. Bozman, Gonzaga University, USA Matthew Q. McPherson, Gonzaga University, USA Chapter 11 Knowledge-Based Intermediaries ....................................................................................................... 191 Levent V. Orman, Cornell University, USA Chapter 12 Strategy to Regulate Online Knowledge Market: An Analytical Approach to Pricing ....................... 206 Zuopeng (Justin) Zhang, State University of New York at Plattsburgh, USA Sajjad M. Jasimuddin, Aberystwyth University, UK Chapter 13 Product Choice Strategy for Online Retailers ..................................................................................... 220 Ruiliang Yan, Virginia State University, USA Amit Bhatnagar, University of Wisconsin-Milwaukee, USA Chapter 14 Can Web Seals Work Wonders for Small E-Vendors in the Online Trading Environment? A Theoretical Approach ...................................................................................................................... 239 Xiaorui Hu, Saint Louis University, USA Yuhong Wu, William Paterson University, USA Chapter 15 Analysis of the Relationship Existing between Business Commercial Information Technologies ....................................................................................................................................... 259 Blanca Hernández, University of Zaragoza, Spain Julio Jiménez, University of Zaragoza, Spain M. José Martín, University of Zaragoza, Spain Chapter 16 Building Business Value in E-Commerce Enabled Organizations: An Empirical Study ................... 277 M. Adam Mahmood, University of Texas at El Paso, USA Leopoldo Gemoets, University of Texas at El Paso, USA Laura Lunstrum Hall, University of Texas at El Paso, USA Francisco J. López, Macon State College, USA Chapter 17 Small Business Performance Impacts of Information Systems Strategic Orientation ........................ 303 R. Rajendran, Sri Ramakrishna Institute of Technology, India K. Vivekanandan, Bharathiar University, India Chapter 18 E-Business and Nigerian Financial Firms Development: A Review of Key Determinants ................ 321 Uchenna Cyril Eze, Multimedia University, Malaysia Chapter 19 The Measurement of Electronic Service Quality: Improvements and Application ............................ 344 Grégory Bressolles, BEM – Bordeaux Management School, France Jacques Nantel, HEC Montréal, Canada Chapter 20 Exploratory Study on the Perceived Importance of Various Features of the Internet Service as Infuenced by the Perceived Necessity of the Internet and the Size and Type of Small Businesses ................................................................................................................................. 364 Minh Q. Huynh, Southeastern Louisiana University, USA Avinash M. Waikar, University of Oklahoma, USA Chapter 21 Towards a Contextual and Policy-Driven Method for Service Computing Design and Development ................................................................................................................................ 385 Zakaria Maamar, Zayed University, UAE Djamal Benslimane, CNRS & Université de Lyon, France Youakim Badr, INSA de Lyon, France Chapter 22 Implementation and Modeling of Enterprise Web Services: A Framework with Strategic Work Flows ......................................................................................................................................... 407 Mabel T. Kung, California State University, USA Jenny Yi Zhang, California State University, USA Chapter 23 Brokering Web Services via a Hybrid Ontology Mediation Approach Using Multi Agent Systems (MAS) ................................................................................................................................... 431 Saravanan Muthaiyah, Multimedia University, Malaysia Larry Kerschberg, George Mason University, USA Compilation of References .............................................................................................................. 445 About the Contributors ................................................................................................................... 499 Index ................................................................................................................................................... 509 Detailed Table of Contents Preface ................................................................................................................................................ xix Chapter 1 E-Consumer Behaviour: Past, Present and Future Trajectories of an Evolving Retail Revolution ........ 1 M. Bourlakis, Brunel University, UK S. Papagiannidis, Newcastle University, UK Helen Fox, Newcastle University, UK S hopping online has emerged as one of the most popular Internet applications, providing a plethora of purchasing opportunities for consumers and sales challenges for retailers. The aim of this chapter is to shed further light on the past and present status of the e-consumer phenomenon, by looking into online shopping behaviour and by examining the major reasons for being motivated or being de-motivated from buying online, focusing on the trust element. Building on that analysis, the possible future status of e-consumer behaviour is presented via an examination of ubiquitous retailing, which denotes the next stage of that retail revolution. Chapter 2 Putting the Human Back into e-Business: Building Consumer Initial Trust through the Use of Media-Rich Social Cues on e-Commerce Websites ......................................................................... 13 Khalid Aldiri, University of Bradford, UK Dave Hobbs, University of Bradford, UK Rami Qahwaji, University of Bradford, UK Consumers’ lack of trust is identifed as one of the greatest barriers inhibiting business-to-consumer (B2C) e-commerce. This may be partly attributable to the lack of face-to-face interpersonal exchanges that support trust behavior in conventional commerce. It was proposed that initial trust may be built by simulating face-to-face interaction. To investigate this, an extensive laboratory-based experiment was conducted to assess the initial trust in consumers using four online vendors’ websites with a variety of still and video images of sales personnel, both Western and Saudi Arabian. Initial trust was found to be enhanced for websites employing photographs and video clips compared to control websites lack- ing such images; also the effect of culture was stronger in the Saudi Arabian setting when using Saudi photos rather than Western photos.
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