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Tough Calls: AT&T and the Hard Lessons Learned from the Telecom Wars PDF

305 Pages·2004·2.555 MB·English
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Through good times and bad, few companies have been so prominently and constantly in the public eye as AT&T. Unblinkingly honest, "Tough Calls" is an insider's firsthand account of how AT&T tried to cope with fierce competition, economic turmoil, and intense media scrutiny. This is the story of the phone company - and there isn't anyone who knows the story like Dick Martin. "Tough Calls" reveals how the strategies that drive major business decisions are disastrously wrong as often as they are right.
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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.