THE WORLD'S FOREMOST AMUSEMENT WEEKLY Are Utilities Planning

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THE WORLD'S FOREMOST AMUSEMENT WEEKLY
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GUARolAN Ll A.AAÆitICAN
THE
GOODWILL
STATION
INC.
MICHIGAN'S GREATEST ADVERTISING MEDIUM
CBS BASIC AFFILIATE REPRESENTED BY pETRY
www.americanradiohistory.com
Vol. 28. No. 41 October 12, 1946
The World's Foremost Amusement Weekly
SHOWBI TAX RELIEF PLANNED
Critical Emphasis, Less
`Shall We Dance?', Cuts Would Be
AGVA Asks Philly
Straight Reporting, Seen
Teachers MinorButEase
Rumba
As New Tack for Air Editors War Hi Load
PHILADELPHIA, Oct. 5.-Nitery -
ops were served notice by Dick Jones,
AGVA exec -secretary here, that
rumba tutors invading the after -dark Truman Approval Seen
Execs Call for More Mature Comment as Industry Need scene with terp "exhibition" will
have to hold AGVA cards. Since the
season's start, several of the town's By Our Washington Bureau
NEW YORK, Oct. 5.-Belief spreading thruout the industry that pub- niteries, particularly the better mid- WASHINGTON, Oct. 5.-Despite
lishers will increasingly force radio editors to switch the emphasis from town spots, have brought in dance administration policy to hold the line
news reporting to criticism gained additional credence this week when teachers to stage rumba exhibitions on taxes, it has been learned reliably
AThrothmupr sPonry, odre Jarn., vofi ceV-apsrseasri dCenotl lieng ec,h abrogteh ovf oriacdei ot hfeo r nBeBedD &foOr, acnodn sMtruilcdtrievde aonpdp orctounntietsyt,s .a s Titu tporrosv idweesl cloemades tfhoer tbhlaute pthrien tTinrge asau rpyla Dn etpoa rotmveernhta iusl neowx
criticism during a luncheon of the Radio Executives' Club Thursday (3). new pupils. cise levies and give relief to show-
Sadpveearktiinsegr oisn ethneti tlseudb jteoc tm oofr eR ceospnostnrsuicbtiilvitey cirni ticRiasdmio. , RPardyioo,r osft aatelld ,m "eTdihae, chNamiteprayg noe pf our suthaell yw ipnanyins g odffa nwciinthg bpieza, k wrahtiecsh. -isI n stthilel epvaeynint gt hea tT rweaars --
lacanrciytkitsch iitsnhmgis ,"we lsoheue.l "ds aihde, lapn du sa dmdeodr,e "tshuacnh N. Y. Tulle Tizzy gctheoetus p tleeorsnp a tnhtdue t oacrtu stf hfa.e s sUaanmn ieoe nxt itmrtaae k aeccsot u tnhhtees ueTfrrfyuo mrctsoa mnw'spi llle tobekesa ymi tsa dpberi loutore pgrtoeint tP erilnee cstitidiomennest,.
resMpoisnss ibTihliotym posfo nth, e appurbolpiocs ino fr adthioe, As Rival Terpers preogsiutiloanr tahcat,t tahned tuetiothres r rethpereys ehnot lda TRheipsu bwloicualnd pbreo manis east tetom bprti ntog ctaoxu nrtee-r
stated, "R..a.d io has gone .b.e.y ond a AGVA cards or the entire floorshow lief thru a GOP victory at the polls.
business it is an art and it Wage B. -O. Battle will be pulled. One midtown spot Treasury's revision plan on taxa-
needs from the public the expert presents the terping tutors as its tion is being shaped in high secrecy
fwreee (cthrieti cpisumbl icth) eh tahde adteerv ehlaosp. edI wseirsih- NEW YORK, Oct. 5.-Competitive regular floorshow. bSencyaduesre dSoeesc rneotatr yw aonf t tthoe emTrbeaarsruarsys
otiusse rsc.r"i ticSihsem ,a didnedde,p e"nTdheisn tm oufs ta dcvo.me.r e- sa"anbldav totSsle o uotpohfe notehfd e 4 u2bpda lSltehttrisse. "e tw ienAe k a ncNoouothpretlher Legion Cony. Tame; tvhaen ceT ruofm aenle catidomn indiastyr atbioyn a inW haidte-
from the pressure of the public . of years back the Ballet Theater House rejection of the blueprint.
this is our chief job." bowed in at the Metopera and the Biz Sad for S. F. Ops However, Treasury insiders believe
Miss Thompson's views were, in Ballet Russe De Monte Carlo teed that'I'ruman will approve the plan,
gpstearnpeseesrreas,dl ,, nbfooutr t dinirasettca tnlctyhe se, l athnpetue bdbl eiaclit.e nf etSwhhaset- tooefnrf p tithnoeg as aadsmevaees rosnnai grihaetts. thareTe h Citshi teyt i mC`oee rnitgtheie-r AmSAerNic anF RLAeNgCioInS CbOr,o uOghctt. a5 .-gToohsee ibcnulautsse.mp ruiTcnrhte aadssou erinsy iontsfof itpc iracelassl,e ln atcf ocsorh raddpirena gst thtioce
the public, in fulfilling its responsi- nal" Ballet Russe, under the aegis to its convention and it didn't exactly informed sources, believe that nu-
bility to radio, must develop organ- of Sol Hurok and the Ballet The- lay a golden egg. In numbers, the merous minor adjustments can be
izations for better qualitative ex- ater, latter opening its first season attendance fell way short of the pre- made on admissions taxes and similar
pressiveness. We must, she said, after tossing the Hurok banner over- convention figure of 150,000. The levies, now at record peaks.
"explain ourselves qualitatively" in board. The Hurokers started a f our - layout just wasn't here, and it wasn't Some politicians are pressuring for
order that radio might develop to its week stretch of entrechats and ele- long before showbiz ops learned that the blueprint, fearful that Democrats
fullest as a growing force for con- vations at the Met Sunday (29). The the Legionnaires brought along their are risking votes by having no coun-
structive democracy. Lucia Chase -Oliver Smith tulle- and - own entertainment and didn't have ter-measures against GOP promises
Both Pryor's and Miss Thompson's tights brigade turned on the lights time to take in the shows. of tax cuts up to 20 per cent. Ad-
(See EDS TO TURN on page 6) anto rtthhe, Bforro aad wfiavye -wTheeeakt esr,t ay1.4 blocks woPureldd icgteiot nas lwote roef tthhaet ftohled ibnigg sstpuoffts, mabilnei scturat tiion nl efvisiceasl ise xopuetr tosf stahye aq useizs--
Coinwise, under the opening guns, but the hoopla didn't come off. Rea- tion if inflation is to be headed off
Dimitri Mitropoulos sbiotutha tisotnic kloinogk s toli kae a$ 1.t2o0s s-tuop .a W$4.i8th0 seovne n wfoausn dh aorudt tthoa tf iLnde.g ionS aotmtrea cstipoontss amnadi ntiaf inthede foend ear alb ubsuindegsestl ikise tboa sbise.
To Face Union on s1c0a0lGe, aRduvsasnec ep. reeUmpetodw tno trao ucplea imheadd (Legion Confab Tame on page 17) Aint tthhee Tprreesaesnutr y stDageep aorft mtaexn t, sthuedaives-
35G in the till prior to opening night. iest emphasis is being placed on relief
Crossing Picket. Line However, the Russers' operating nut AGMA-ATAM Vs. Chi for businesses and wage-earners in
averages around $44,000 in the 3,500 medium-sized brackets, with relief on
seat Met, while the Ballet Theaterites Opera on Pay Scale a much more reduced scale in the
MiMtroINpoNuEloAsP, OcLoInSd,u cOtocrt, . a5n.d- DJiemnintirei cwainth brtehaek Bevroena dwbeatyw'se en1 ,9106 0 to p2e0wGs,. CHICAGO, Oct. 5.-Chi Opera iesx cmisoer ef iedldir, ewcthlye raef feenctteedrt.a inment biz
Cullen, violinist, of the Minneapolis Operating spread, too, stems from Company stepped into double trouble Latest public stand of the admit -
Symphony ork, Friday (4) were sum- the fact that Russe cast -roster hits this week when both AGMA and (See Showbiz Tax Relief on page 18)
moned to appear before the executive over 80 steppers, not including guest ATAM presented demands in no kind
artists and Theater balleteers have of double talk. AGMA wants a 14
bua(2 onp)ai iorcdnbk yeo tto ft h lietneh exes p tslaeManti ginune pnhw eaWahnpydeo sdl'itn she leosmydc aaulysc iruconnisiagisnoehsndt' rosotnrllliy.k e hSaaol f f catahirsa ht b sanalualemn cbfeue. rtu roens thseee mp atyo- pAfoeTrr A tMhcee n atn ournan-iiAsoenT AffolMarc kCa lhtloi tOatulpeben rtat,h . uamndp CInhC iH SICtCaAateGfe O C, OoOpmcst.p eS5ne.-seTaket(i doC nRh aaLynnagower,
at opening performance of North Critically, the North -of -42d Street Irving Myers, attorney for AGMA, general counsel for the Chicago Cafe
Star Drama Guild here. Stanley group have had the edge in the early said union's demands were based Owners' Association, told The Bill-
Ballard, secretary -treasurer of the sekxipremritssh egsi,v iwngit ht hmemos t thoef thnoe d daonvceer oshno wa esdu rcvoesyt ooff ltihvein gC hhi aadr eian,c rweahsicehd bwoilalr dm teheits Mwoeenkd atyh a(t7 )t hwe inthi tetrhye oIrlg-
mlosu siacnidan sM' liossc alC, uolfl ewn haicrhe Mmietrmobpeorus-, (See N. Y. Tulle Tizzy on page 19) 14 per ' cent since December, 1944. linois State Unemployment Compen-
said the hearing was set for next sation Committee to discuss changes
in the State set-up. A proposed
Thursday (10).
In This Issue change would include acts under the
Mitropoulos and Miss Cullen at- bill's aegis, giving them unemploy-
tended the performance after dis- ment compensation, with operators
cussing the matter at the door of the American Folk Tunes ...108 Letter List 88 Reviews: Legit 48-47 presumably being nicked for part
Wetso, maennd' st hCelu cbo nAduudcittoorr ipurmo. tewsittehd pfiacikl-- BBCruaorrnaledisvwqaual ye Showlog 51-446686 LMMiasegtrsic ch andise- Pipes 79-974108 RNOenicg ohtrhtd esC lSutba n.d. . 422207 ppraoypmoesnedt. bRilal,y niof r niontt imalateterded t,h amt itghhet
ure of the union to picket places CCilracsussif ied Ads 7791--8774 MMuussiicc Cocktail ... 15-3389 VTaeuledvei sion 1424 put owners on the spot and make
where ducats were sold. He said he Club Activities 62 Music as Written 34 Roadshow Films 78 them liable under legal action when
already had bought tickets and was CFaoiirns -MExapchoisniteiso ns 926-71-6740 MMuussiicc MPoapcuhilnaerist y Chart1..0202--13039 Routes: CCiarcrnuisv al 6622 acts were laid off.
utbuvwnrneonieaokewtnuena r werDge h rwrieaponamsfs , athan pneoGoy nGiu -nipudtlidriinlos dgpfa iu rntet doefa .uu nstsd tea Rtdghw oeatwoohtr a khnbteidhrersees- FGHILnieeo ngnnaSeiolthr irMamo ClR rauatro Ortretliaula itgnode,fos o BHr iirttsh s, 46-4452302799 NPPRRRRiaaaieipngrddpekkhiiesosostr - t-PoCfSTooiklarrouae llbet Psesn i rttsc hCmoaetn Index 47..6058---7-479719758045 STVVTpeaeolounoendd vsSeiinosvhigriooel LMldnretM e igsEfacioctverihle mlinaana ntestHese o e ua.s d 149250--41946615392607 itaanignogCedn n Csdf Oroaedr.Av ei aTshCleahidnsau fgrea sl lidscwmaoeyi nets hnsei t(n 1wgaA0 aG)gn,l eMatnw wAetsiir,t ga hhlo AtnmqeG rue VteehlstiAe---
and actors alike gave services Buffo. censing provisions to keep alleged
Robert Gaus, Guild director, said The Billboard, Main Office, 25 Opera Place. Cincinnati 1 Ohio. Subscription Rate: One year, $ fly-by-nights from getting liquor
(See Mitropoulos Unio. n on page 17) Entered as aecond-ciasa mCaotpteyrr igJhutn e1 944, 61 8b9y7 Thaet PBoilsltb oOafrfdi cPe,n bCliiânhciinngn atCi.o mOp.,a nuyn. der act of 1800. tickets.
a
www.americanradiohistory.com
4 GENERAL NEWS The Billboard October 12, 1946
s
Showdown Near
Ask Showbiz Aid The Billboard Presents
.
For Handicapped For AFM-House
By Leonard Traube
Body on Repor THE outdoor departments of The developments in the field, large and
NEW YORK, 'Oct. 5.-An appeal Billboard reflect the personality of small, hot and, cold.
is being made to showbiz, as well as their editor, James A. (for Alex - His wife, Agnes, who never calls
ecct(i6aovop)uen prnayetlir d syo . ,t EhbTteemohri n pegpg liohw vyaee sd eeeka st ohislgfiet fan btra tuttieosnHdi gn at ehntsoedas msi chioanarp" nrtNpohdeaiwisd-- rimqceuafiWetun ss AtpaFeSolde lH dbibteIyiyNrc a aJGttlaih TomeanO ec HNstoi o,vf C uiOMt.s yecP u t.eCsr ite5acrpimi.la-olnpIorrsa'tsa ig ttoAanes m osEuvrebxeer-r--- Lal1oni9nnPd4gcue5 orrf-lc)ona er' lsP l P usiargjbcton ieirPilntflhuei. crddcaJ aenaylTmtl .-h edesa tFeABe i.b lilrnPbu ouaartrhrcydea !lt l 1o2iinst, histonioife m rnott thhrliePyits y a nf tupo muro( bifet tl'hrisocs epauiaotrsli wu oms"naeB'yessnsi l lewbt"voohJ eaiocrmr -odi"mn w)cwe,ar ieiidhtsa o oswimopnnaseg"e-.
Week," and the headquarters of Fed- penditures Committee, Chairman J. marked his own emancipation. After Some of us are about at the point
eration of the Handicapped in this Percy Priest (D. Tenn.) of the Corn- many years as newspaperman and where we will have to reintroduce
city is going out after jobs for those mittee said today that a subpoena sportscribe, in which he had to pla- ourselves to the wife and kids.
who are crippled. will be served if AFM persists in its cate herd -riding editors, and as press
The showbiz phase stems from the refusal. The House Committee had agent, in which he had to cater to
ntiuomn bhears ofw hhoa ndcoicualdp pefidll thade eqfeudaeterlay- sfierts t ar edpeoardtsl,i naen do f ATFMue sdnaoyt o(n1l)y rfeo-r pjorba citnic awllhyi chev aelrly ohnee ,h ahse ton opwa cihfays oar Chi Stage for Action Skeds
jobs in showbiz as cashiers, ushers, fused to comply, but has now become satisfy is his own conscience. He is Names, But Hunts Theater
clerks, switchboard ops, elevator men, the first national organization to the fearless type with a direct ap-
character actors for radio, etc. A challenge the House Committee's proach to people and things. CHICAGO, Oct. 5.-A number
number of ex-showfolk are employed authority for taking the unprece- of local radio and legit names have
now by the federation at its head- dented step of collecting political Outdoor Editor Purcell is probably been signed on to handle fall season
quarters, 163 West 57th Street. activity info on all orgs. the most traveled of his and many of Chicago Stage for Action, which
There are in all 28,000,000 handi- The Petrillo challenge is fast gain- another profession. He has visited will preem just, as soon as it can
capped people in this country. Of ing top importance here since, in the every State of the Union and the find a house. Sherman Marks, a
these, 2,500,000 are persons whose opinion of some legalists, AFM might provinces of Canada-some of them top air -legit pilot, will produce all
handicaps prevent their being gain- force the issue into courts. The sig- several times over-and in his long plays for the season. Louis Gilbert,
fully employed. Among these are nificance of the AFM prexy's stand career has worked as newspaperman of Dream Girl, will assist, helped by
many vets who are not yet fully is viewed by some congressional in many of the largest cities, in the Directors Sid Breese and Allan Pe-
trained to make use of their war spokesmen as paralleling in impor- country. Seldom a week goes by that ters. Thesps will be from pro radio
defects. tance the current court row in which PP isn't on a plane or train doing a and legit. Everyone works for free.
atpafinhe cldowaAqruytuee s ac8rtsh i3ropnyaa reptc.nd cced itiraihd colece afne pdntpprsltieue vsdbotesh lf i apciansae l lbrw sbtsioheneinetnidhns tu e gasew tvthiremhseimreo aas gdp heeoeaa msnvtiedone-r VrhisPCneeaeaadfrstunvmi rgdseilplneadelaflano tinb gttohtleni,es e r agc dao tEPrne-Axyeordpistcp nr etei gotlnrhlif adon etti vteo th au gaClwrrhiteodo aisuatmgv htpreem o C dtuihw.ott phetmie e tAhehHm i FLgoiMtohuehtnealsa'yeee ss- hetowoahqeufuehtuatte heddinpnco- p o tiihenhrtt o dy ailco sn eonpt olna'elUt noi rs.dmtta i ao thleiSnkeoee. nxtwiiaaspsni bn-etgmwhodr i eu hhetehitCnim tceciaa nh.en nng Teya iwht gsdhu aasaest;tr -o hemnwh eaeesro iw eatroihydessf SRJasconeirbFddci,rb ea eenlYtfl o, r ooousufakmr 'n'eFrs e d oFat ,ch doNuesarsoe tp. ux rtfnataa,det ri i,boo myn c aosgAneo gsfsr i,tts PohtTsrruo yhrof; e .f DM LOGrieollplaaueemsirnss,
more notice which, if refused, will first hand. Meanwhile, the search for a the-
PeHnAnRsRyI STBUaxR GR, ePsao.,l uOticot. n5 .-En- bTtPheahe de fw oClalaolyotm,ew smAte diFtr tMeebqe y u cewoasu te nnfsofteo rlmr.t oa al Josreuspbepophrot e nAtao.. omr eTn"omt s Pyaa rgte,a nt"hgme,"y pbkeuiodtp sl""e;m inyno tk hidi"sms ."yd esSptoaamfrft"e- ablpatryseo trd N uyccoeotraintorht inwn4s0u,e ,es0sht0e.a0 rs n pT behreUoseornnnni vesn e irHsxsaieawtdlyl ,, 6 b5owy wSh neFtherAede
tacaPihsidbeltemlain ietnnsi"usgs Lrsy eteiolol.av a ngwal uenPstevili aca yt"kon o efs t dt aspTuxo ehrefrwi ismnrt idghliol et nC t hb Plceeaaeis ltnslys1 no 9tCsuyg4yi7gpotli hevveLstesa ernbngioiny--af nhaorea novpiA wreoecFaelsuiMlv tsriesr c reeait,nns hl ttiaa lnftyco a turiirot vtse,ffi ptr7dyoos2 emor ltrmraie enypebpg oel iiro2neto7n.sg 0r g shBaueqanxbouvicxmezel sa uistbttsiciteoioiovnennrenge-s, ofi4hYna0feo .ra h rhdkifiqsTr s ou" h3mkae"0irky d'ts i4es,da 0r"asrs; "e n a dHrhiae nier Js enJu rCirsmeytHhgu i uecs(M arHlbagEcar odHsn.Dw kuaoag)Htt r htidoeH,s snu ,pu,t dNurplonseeaohowysr-tt, vtiTcteeo'hustleo lreae agtd eet rrg. g,ao iroonowdiGun npoge.oo dnd esmOb,c yhnai onlsRy o olt,hpoT oeshhe sevsaaAiesbt leuitl rdilC,tii yktoo,ela rlwmeiauginasmede-.
ments were adopted by the recent received. Fifteen outfits, including ing his middle 30's, and Ted Wol-
convention in a resolution "to pro- the Independent Citizens' Committee fram, our former Paris correspondent, Herman Bess to WMCA
vide for a tax on admissions to all of the Arts, Sciences and Professions, who is in his late 50's.
public amusements, entertainments have admitted to political activity, At 46, the red-haired ample-girthed NEW YORK, Oct. 5.-Herman Bess
or exhibitions, which tax shall not while 49 others havè registered no Purcell is the most boyish of the lot. has moved in as sales head of WMCA
exceed 5 per cent, and shall in no political affiliations or intentions. He has never lost his youthful en- here, coming over from WNEW. Bess,
case be less than i cent per ad- Three American Federation of Labor thusiasm, is always on the prowl for who formerly had his own agency,
mission." Unions which have not yet complied is rated as one of the top local time
with the House Committee's request peddlers, and is credited with much
Danny Kaye as 'Gen-e ral'? hstaavned inadloicnagtseidd e reoafd inAeFssM .t o Itnak et hea tvhieew C oomf mthiett eseu rbepqoueensat, weesappeocnia. llyO inn of WNEW's SRO biz.
event the three AFL unions join the other hand, AFM spokesmen say
HOLLYWOOD, Oct. 5. Holly- with AFM, the latter will be ex- they "don't frighten easily" at pros=
wood's Actors' Lab will go into pix pected to carry the ball. It is un- pect of subpoenas. Supplemental Billboard
production and is reportedly nego- derstood AFM legalists, however, are questionnaires are skedded to go out
tiating with Danny Kaye to play title keeping mum on their future moves. to 48 other organizations next week, The World's Foremost Amusement
role in its projected film version of In congressional circles it is felt with more to follow, according to Weekly
Gflyo ghoel'sre I nfsrpoemc toNr eGwe neYroalr.k Ktoay es twudilyl that Petrillo will not be able to buck Chairman Priest. Founded 1894 by W. H. Donaldson
Publishers
several performances of lab's stage
production of play which opens Tues- Roger S. Littleford Jr.
day (8). Org expects to use pic BING ! BANG ! BINGO ! E. W. Evans William D. LittlefordP res. & Treas.
profits for building a house theater WATCH FOR Joseph G. Csida Vice-Pres.
and workshop. Lawrence W. Gatto Secy.
Editors
"THE CROSBY STORY"
SKATING VANITIES OF LPeaot nPaurdrc eTllr aube EOduittdoro oirn ECdhiitoerf
1947 IN A FORTHCOMINC ISSUE WGeaolrtgeer WBe. rkHouwridtz Coin Machine Editor
(New York) 1
STADIUM, CHICAGO Wil(lCiaimnc inJ.n aStia)c hs I.Executive News Editors
(Opened Friday, September 27) G. R. Schreiber
Fifth edition of this roller skate (Chicago) (
chespshtldolraaoyousyw snresisg'cds k o avfiabts aic asnurnptgodhen seecesa t rnan.ftc dhaol sevet gS,ee ceplsntonetyo ceu vtsrnwae atcllrowt tyys -me a rutaneehnnld aadd -sntea tgrr-c h eohoat namhvolgeeff-, fCwTtrohehorheq eno u Og,oi BrrSSBwceehittseTdnaloaslfv eAbbt obreiooernTys ferahg E o ri Atd1pfMhm b,,,ue eOeEg ,e1am hAuNnn9isa aoTcdt4 n, t d 6n a2uCto.goOh l4tfyeoaa ,Fm u Art yn 1seuw tTt9nyhgiHo1t enu,r2 Eo sn,eft a f tnoca2HaOdl.n4cl, oa dc,W wmof oorM1Nifidrn l9 iEtgatn1oth rRhgn2ceie Shs,, ,t HosaSa3atf sI.oto,P a l raat.e1me wts9h ae,M3ea ind n3dda d.bene p edpaous Cogftbseb oelmTyuoisc fnh eat tehnatyhi teno i,Bs dna A iCflkosclifnabrrtoeyoc orssuwoa a lfrtila hdedttMhde,i, og apanpetdur, ec abrhlatlisene eios t d3nchs i,.ahse ,bl od1leyw t9rlhw ien3eeaqe f3 peu, ,ikpi nBrleaeey uam d tsrh ateibrnedtuob e dyesCaE si bei s.ntdo thMcv aWeieitn ane .nnm AcaaSEacegtepitvne,sct rat it onOioooons.n fff,. WMSa..m D L..A 11LbR55bi85teotu4 Mltett N,Pefa BorohG,nrrP rodoteahnhGa,n goed eeG:nwerCn aeeraellM:sny ar ae,r CM Eklra a dENalnaMS nNeldMtwal.atig, r on aeanaDYnrlC g aoiehg8Wvr3riek7ci- re s16a Ms1ig16tEo9 o 1iadnC, 5 swso1 tNeea,: r ss.n tIt l YlDDD.. iiivvviiisssiiiooonnn
wtiohnnigatch teg oh2hoa4add -v g peig rroelt ocodai s niddoce onpn 1e8otni -nnbd uo piyroto yndl iuantcnehtdsei o wndo iovdbrenikrt'-st- 5aMarn3ead7:n ,a WPg12Pui... n obDgslTTit s.ah hEhlaaL edttrL ii .tt aotttlwhhrTe,eef sh o eRnora d.wan Bm,dn Si eleN.l Rrsbse Le owgaaia tnurrtYdldelea : of trPioaTkoudr nhdbdCse rl, iei JstsryBhts.o.ie,i n lslg wbC ooihCfta i:roc dta.h, g eoPC ,u pibnDulcbLiisl nhisnihnBaegturi ,,s iCnOeoedhs.,iis to o.a rM , caEonmdrapiagtonoerarra,ag t,ii LnoEgeno ., neWa2dr5i.dt o rEOT vparaaennurdasb ,e bP, CulasNinicneecwe,i ns snYC aiomtnri.kca i nnOaCnghiaetityori.,s, F. B6.0 0J80o9 e0rSl iunAnPgPsrh,hce oaotG ndneeeBe :n: lB evHrldCad0.l,1gH 1.,eHMy swoStanoltnl.uoy adtwgL eoo50rou 84diS34s t18.2 1 8,L , MouCoia,e l ifO. ffice
used Strobe light for effect because Ohio. Stockholders owning I % or more stock: Mrs. Marjorie D. Littleford, Fort Thomas, Kentucky; C. J. Latscha, Advertising Manager
of some colorful and unusual color RN.e wS . YLoitrtkl efCoritdy ;S rJ.,a nTer usLte. e,S Fteogret mTahno, mFaso, rtK eTnhtoumckays,; RK. eSn.t uLcikttyl;e foMrda rjJorr. ieC hSi.c agLoi,t tlIelflo.;r dW, . FDo. rtL iTtthleofmorads,, CincinnaBti. , AO. hiBo runs, CirculatioPnh oMnae:n aMgeAri n 9891
contrasts in wardrobe. Production Kentu3c.k yT; hLat. t1h11e. kMnocwHne nbryo,n dFhoorltd eTrsh, ommaosr,t gaKgeenetsu caknyd. other security holders owning or holding 1% or more Printing Plant and Circulation Office
numbers weren't boringly filled with of the total amount of bonds, mortgagee or other securities are: None. 25 Opera Place, Cincinnati 1, Ohio
gfceroaleismdqiileunydeg yn i tnlloytionr eisnnth oteevo refs slpttsyeokr rsaybet iedtrb seww, inhitbgihc u htta o lfwdsit oetceriknde hbowaofofhfol oidtkahmesner 4 ts o'.,ss c fu o icTfmtfh huh paelalan tt nr yckuy,ot nsh mtoeceawp oesat nl wenttidrayosugi nsebapt ceuanatetrin o andgtaog lrr,so abonpiei,nlshl yi sie ng aft i nnhvcyeaeea xsn s toe; lt tisohsa a tbelw strooho hvf eeef r i,te dshc tugiaortictchvci kiauenthr mhgyos es tlot trdahecesnlekraacs hite dionos ala nndtmwa,de nre o tdss ho eeprocc afuos rnrneatiacdhgtmyuiret are iipo ohtyhnwoo sslfnd heuetcorhrnoslsded,n, e etsarrap t iseona wrc pstkhhopsheitnecoaya htl rdeo smaer s prtusecpo,npo ecotraksapnr hno odertul ahmdptesiebooe rrncnsbau ocratoifihnntokydegrs S$TPPupouo1hosbse0sntss.aee c0ls r 0srieiprU:oqa tnniutoeTsieons.sw n tC..o r aaaptnYReSpasueald,ya tbaer s spsci. aar niiny bnda$e b tr1ohslce7t eoh . ue5winr0n'U ht .rfe niaoneidrt seSev irdigiean nnqng uSlcePcete aosa-ttunOiCenn-soAngt,r p emiye c1 seh7Y r.a2 isenc5eaa8gnern.e,t.
tDhaer esncuo,m sbteerll.a r thSrpeoetstoinmg e, tEhuer opTeraino sioneth ceuar r ictypa pehrasocoiltndy,e rasos tshwoechrio a ttdhiooan n,n otoht ra atc pooprfep aoarr aubtipooonnna htfhiadsee abonowyo nksein r;to efra entshdte tdhciorisem cpta affnoirya niants d hitrareusc sttn eoei ns ,r etahhseoo lnds atisodto cbskteo lciaeknv,de bsthoecnaudt rsi,ta ineoysr of addressT shheo ulBd illgbivoea ordld aalss ow epllu basli snheews :a ddress.
adagio, in a jungle drums number other 5s. ecTurhiatite st hteh aanv eraasg eseo nsutamtebde r byo f hcimop. ies of each issue of this publication sold or distributed thru the ThTe heB illBboillabroda rdE ncCyocilno peMdiaac hoinfe MDuisgiecs ta. nd
and having the girl leap off a lofty mails or otherwise, to paid subscribers during the 12 months preceding the date shown above is 52,865.
African tribal tower into the arms E. W. EVANS, Business Manager.
of two partners below, was one of a Sworn to and subscribed before me this 27th day of SeptembLeAr, W1R94E6N. CE W. GATTO. 19
(See Skating Vanities on page 49) (Beal) (MNy otcaormy mPiussbiolinc , eHxpaimreisl toJnu nCe o2u5nt,y .1 9O4h7io).
www.americanradiohistory.com
October 12, 1946 RADIO The Billboard 5
Communications to 1564 Broadway, New York 19, N. Y
AFRA
E.T.'S UNITED AGAINST
ABC-WLS Deal
August Set Output WCCO-Oh-Oh-Oh! Mull Wax Org
Hits 1,500,000 Peak Does a Brodie
MINNEAPOLIS, Oct. 5.-A group 'For Good of
of radio and newspaper men had
WASHINGTON, Oct. 5.-Produc- CHICAGO, Oct. 5.-ABC's long- gathered to tell the audience,
tion of radio sets hit a new high in time dream of getting a full-time via e. t., what had been done during
August with an estimated total output outlet in Chi went up in smoke this the polio epidemic. Each announcer, The Business'
of well over 1,500,000, according week when Prexy Mark Woods and as he took the mike, gave as graphic
to Radio Manufacturers' Association. C. Nicholas Priaulx, v. -p. and treas- a .view of what his station had done
August figure was about 350,000 sets urer, failed to reach an agreement as was possible in the limited time.
above industry's pre-war monthly with Burridge Butler, owner of WLS Then it came the turn of Ed Vieh -
rate and over 400,000 over July totals. and The Prairie Farmer. Negotia- man, ace gabber for WCCO-CBS, Diskers Plan Own Demands
Console and radio -phonograph pro- tions which went on the .early part which long has played down its -
dtaubclteio nm owdaesl su pc omnotirneu tehda nto 3 0d,0o0m0,i naantde owfa tnhtee dw meoerke ftehlal nf ltahte bweceabu swea sB wutillel-r CloBuSd lyo a&b oou t seitts- uspe rvlioccea lltyo, thsips eialirnega eveNrEyW i mYpOoRrtKan, t Otrcat.n sc5r. iptiVonir tuparloly-
with more than a million sets, of ing to pay. as "the Neighbor of the Great North- ducer in the country attended a sotto
which 132,000 were radio -phonograph Rumor has it that the station's west." Mouths of the other radio voce meeting at the National Broad-
models. prexy asked for about $1,000,000 more men present gaped in amazement as casting Company last week for the
J12Mnttpthehu40iolnFirl,,are00syegMnt 00 ee' msu00dos feno stastbe ensceoibylt tttnue hsur v tai pR rpnireaorsMuegotrsri thsio d,An,c enlue gao xc. b trhmtpeoreuioperoeauptwc rcc ntaeien htern nceie'eviv deedndwteerdwh g roreie, wts np rh F g piiflaMmts aeewhr ldseo l es . mmmda r ueelpoooOmn ltlsdnhnadnr oettaneeilhhlsynnsr--.t. btslmtpioihfuolc e aapOtaehnntpthntoi n o ToeewesAt n hhden,Bed de f aC eaPotpcaTn onrtlrdhao w ic eibrhroe s etiahe ue idPleailn lsd F rir n oaatrggsAhuiarori mnadgiBnetditneeC oh ri e'$ts,fFt s4 ohatd,a rap0rrrir ut0dueumiw0.ofbnr ,uenal'0htisrl.0 ci a Hc0pwalh to uaaif wnobontidon-rst- hsaiiiwmpcsstthleo aalep asr ctsntnoirdca eotecmoneasdnte mc t e drylgtstweai hiu nurqvptahergcouerntdah o e et dtthus haodlitqedsoir mva e ssfWtrecoeudoi rt trco l CteW syhwhdtCat ieh CnymOfc ei. rConp"t eoh v wrO amtoeaohi igrtrr tIsea :h rNtt ngaaa leeneomif"twwfv,cnAs e ae oWa ronllrsstYu reh CtondwoaoinCcemrrr hceekrlOayosee-,- pttAwsNHitnohhuuohera eecrtwlosp ihdlms ayo eAtdwssfauma.evrlYc oe r ihooe-spow frfdaMrrl iikbe,ucmat e,shinaws lee an giatnti Biitnystnmh epto Fgeoaodrsme fioft n d ooidacinsenfodunce er,nodcg tantttmfe thitiaai ndoCeo pbg nu dnha s nieni wcugccimiooptneaeaenfgnas ixd f asnoti ei Rcd dstrmafsrtasernaa a droencndeioanmedoddesf,
Battery set receivers, all portable or ever, value of the Farmewr witohuoldu hta ve became victims pf apoplexy. organization in order that the indus-
table models, were almost up to declined appreciably a try might present a united front. As
185,000, and auto sets totaled 125,000. powerful station to back it. Another White Collarites one transcription producer explained
factor was the $1,500,000 estimated this week, a trade org has often been
FCC Due To Set aGesrrisanewgts - Hfoofirl lW pinuLtrSecrh-ePasrstaesi rwioehf icFthha erwm ecerorem. dpMiacnkcy-- Open CBS Confabs ccinoodmnuspsidetrteiyrt,ei odn b buaytn dih nredurigevgtioeddfuo arilnesd wicvuiitdth-uitnha rliotshamet
are reported to have backed down NEW YORK, Oct. 5.-Following has prevented an anschluss. Confab
CCWolAeSnHaIfNraG T-bOCN , fhOoctar. n5N.-Fneodeevral.l aittqdohtfeu etDaaew tlrhro bta ruuehsobrya awstd.l e w taigbhanroisa ndn tte ee hx deepot vhBrfcee ruunusts r,$le re4ietdrf,hn 5 et0iwt n 0h aF,ae0sssC o0snm0Cef' tat e sb mwgturwolihaogiidenuthnhgest rOgAwaccea oofcmofimntnierecfekinmmeenre trig irecptsa nato,cen c areedteag(r h srCteey iaPnfI niOtrucw dos)nae ff itivtoeiohoosaern snpsn i eC -otnnmhtBnheoeiaaStsefdwl n w oowtWpehrfnrhfkeeeoieki'c sglrt iie kaomeU-let lcirmienaosbncti laaatitlenenrarodyd-g-rf ilywmtnahecisieLtttit htd aoAe wsefeFt An eaRwteFwa AkeRldal e eyAskwds ,' iesarshm pseem ar taittv emnoheued e atpgs inrn .eci ogltltT ytoo t,swh o yeeg"aeasseisttnen t dh icbvnde oeedernesa.min tc cie gcaapronatnirtmdoeeesnd "--,
Communications Commission is pre- not have approved of such a sale agement. Permanent committee is (See E.T.'S UNITED on page 14)
paring to issue a 30 -day notice for since a lot of fire in FCC high places expected to be ratified by a general
Naso vpermedbiecrt ehde abriyn gTs hoen Bcliellabro cahrda nnlaesl,t wpuarsc hevasoek ed(T ohvee rB AilBlbCo'asr Kd,i nSge-pTtreemnbdeerl vote of the CBS membership soon. Crosley Broom Will
Atbiiftcfetcscihoooaxyio eues rusp nsi ge troe saicxu Jn nfcllapstalieg tfoontneenoa. wdd dcorurTeait n - anegitcf eFghdrgorhpsyChee scrtarei t lCenmt emNsoo2ln aidi, fox moeer atnb e nlr1-y emityecct9nshn b h h4 oa wgdr7nacirnAoin,eniiyo ntcala mnhn leidwd seascecrreul lnilereiar atufnisvichsfnfdc.eiootit gcaesi,elm nfis dnvreinugH snemnebo uc waetsawrlr esla oovib tner tisaeodhimrdnisndyvnueieoanges-g-t-t-t 2aapfcphfCoonm8roaaoror)dFmlp o. mfb auet umah rprtsnob ethTaiifhttsln en ehhyeseg ydiiwr nrloso,t e,t rhn wwi attareassoheodnnratt ia sude ls eAtoil P ind fonbnmr.i fw nlgeoooye,ubhx yr r roeasymiea vc lt wkbaaeawE notnaoredo pu e ar wBup tt b lNrrishdioot$gao$oh av3y b4bw d,eai,es5ln0cd et 0n0aga a0mt0es bp,it0,wtouo0itah0nhnc0iusi0dghes0s-t, sHamidaMpnsneecsiraugraaesccCateb irrseorrsocctegsb udetthm taaaoinaeai.srnr nrmutp redi,tyf,an t R,i o rtgcortttsr iemmhosenuOeei sd peae 'eCenWfetiamMi prntoor;ovaicncu nalfirlhlns sr utDidii;meotacde eleomr elle pn,eRs oOn aav cfturlS'oi ;RMmdtsp bpmhi eeuoiyiyAPilerrsnrllret.oniliia cyngrlt a; ,i.Bgh c,JG t .oc,Weo iAr onsrdfaD dt.l uiv uatttraeneeonhdeCnstrsrdey ---.-,,, SIilbsMmycenh aN waaentE cdceaqWoueglCyulmee e irY7rdp oe5p,OlRd epmR tP. eWeKrlrWEey ,Ip .x cN OeyeDSrIcn e ttuNt.vJ p ni.oa5r vfsmoS. Di-ghClpWl. r eera o dmSiSst whShl eohs iayuleaunl'ostsp d e rpnum wrgpeaoarw nkexsetode---
oltaeefngs Ldtario elmincdsgootes nrc dlyias.t,p io ons neu tmhbiebse etwrsaihtenteegreni br 6 u,f0bit0neu0dal gl p eahb gyeoea sfr FiantCnhgCdes tiwcnhoo Wemu eewtlh dbeedn b o'te w xnMgneeo.ce i sddf woss ret asit lthl,f auhtl.Nol -poteibm leBe uoptplreeorrb aatwiboilnlyl bNrreeeosc Cprtomoehrmca,et imavddAeiietrltrdyeeo c ent UosbiornOy n Po iftWa sA noOandrreA goga nPon rtiaiezuagaStltii ciooohnnLnnsau,e lbi wdoadenwiilrd-l,, tYtCuthhhproeeao rmitsknr l .e me pwyaeo tS r nampmeWnayaecdI ane Nin esri Ssens n .- t sonbhMc uoehoswoaeibvnd djbeeequ sceulsietian ndrdig itnnie s cs rhlaesoibtt nwe iuinsunis lp gNdt a hiefnnuoawdgprt
some 400 exhibits, one weighing 50 Radio Guild rep. programs that will offer stiff compe-
pounds. Meanwhile NARBA dis- RWG Opening Confabs With tition to such leading New York indies
«chuessaido,n sw itahr ec omexmpiescht epdo intoti nggo f orri gthhet YZR, WMCA Re Scribblers Salvation Seg on 6 Outlets aWs QWXHRN. , FWolMloCwAin, gW iNnE Wwa, kWe OoVf naenwd
odAramitgeei nriacdla enSs pepiptrteoe mpodbseealral .y 1 5,i n1 94g7e, ttminege tianng ersN' EWGu iYldO RiKs , sOtacrtt. in5g.- Rnaedgiooti aWtiornits- tioPnH AILrmADy EoLnPceH aIAga, inO hcat.s l5in.-eSd aulvp aa- s1e0t,-0u0p0 two il5l0 ,b0e0 0s twataiottns 'sa rjouumnpdi nNgo vfreomm-
with Young & Rubicam and WMCA, regional network to air its efforts. ber 1.
agency and local indie, on new con- In an effort to hypo the New York
Originating Saturday mornings on
NielsAenu dTimesetitnergs Nine wC hTi,y Npe. Y. ttiroaRnctaWsl Gce oxvmeecreiuenttgiinv ges tatcfofo nsrfcearbpip otreitnr s o. nH onllay-- WhAoiFur,Ir L f eWahtoeurrrneie,n ng'As hrmHymoym nssep oaLnnedsao griunse te aro vfhi eatwhlfse- sslyttaa ttwiiooinnll iabnse Cwsiwenlcali pnapnsea dWti ,b LpeWrtow,g erteahnme stC hsreoh sotlwretyo-
NanieCdlsHs eIonCf ACiGtsoO mn, peOawnc yti. n5swt.ai-lWnl tahoneredtoheure sr t haAou.u dCsi--. bwbReeWorL o iaGdn1t f5e'so,ls artcams ottG enmdwufl iiohlcodnitfc t hhwvs iticwtetihtpmio slrlAe y tAo bm ehAb eaAehms e. bltodeacr kcsOeu nrcwr teoiidnl-l bwtpaurirortynhg ,r facomodrmi .vA misrimeWonnytFsa I laLb ny hd of Memwerhdeso.s lSecthaaogmenu duesue hclo stsHew ce trhpetoe-- swWWCtaiiIInltNNlic oiSSfnne sne.aawd nt iidSp.l l rt oasTrgosottrmia anemrcgt o st- iOfomevrceidetadoi inbndianegitr re eN c1sah4to c,ov ltweiiWnvmseiL tb iWtteeoosr
mcoeutnertrsy fwoirl l idnesptaelnladt ioonn reaslul ltos voefr tetshtes awto nW aPnT FN, LRRaBle ieglhe,c tNio.n Ca.n, dw whearse roercg- WWEGEADL,, RLeaandciansgte; r,W aSnAd NW, HAGllBen, toHwanr-; bGeutwenetehne r thhaes btweeon nsatamtieodn ss taWtioinlf rreed-
which will be carried on in New York ognized. as bargaining agent for risburg, Pa., and WILM, Wilmington, lations manager of Crosley Broad-
and Chicago. Company, which is scripters. Vote was 4 to 1. Del. casting Corporation as well as acting
making a strong bid to cop the radio manager of Crosley's FM outlet in
survey business from Hooper and Cincinnati, transmission from which
Broadcast Measurement Bureau, is BING! BANG! BINGO! will begin within 45-60 days.
setting 25 "automatic" machines in Crosley last week brought in Jerry
the Windy City and the Main Stem. WATCH FOR Danzig, ex -navy lieutenant and in
When results are tabulated, expected pre-war days with WOR, as program
sometime early next year, decisions "THE CROSBY STORY" director. He fills spot vacated by Bob
omna dteh.e Msiemanutlitmanee, outhsi s sywsitlel mn owt iinllt ebre- Hbeeerng ingsiovne nl atsht eJ agnrueaerny . ligDhatn zoing hthaes
fere with the present Nielsen survey IN A FORTHCOMING ISSUE revamping and building up of all
system which uses an older, less
programs.
costly type machine.
ir
www.americanradiohistory.com
6 RADIO The Billboard October 12, 1946
Eds To Turn If McNeill Looked AFRAWeb Talks Stalemated;
Tights,
Well in
To Criticism, Six Points Under Dispute
He'd Have Chance
Mature Stuff NEW YORK, Oct. 5.-End of the first week's negotiations between
AKRON, Oct. 5.-Don McNeill's AFRA and the four networks finds both sides deadlocked over six of the
Breakfast Club scheduled to do two union's demands. Web execs refuse to proceed with the talks until the
broadcasts here October 26, won't status of these points is settled, while AFRA refuses to modify its demands
Cut Straight Reporting sphroomw.o terR, etahsionnk:s Whisa lrteegr uMlaro oSrae,t ulrodcaayl usinxt ipl oiitn tiss wadhvicishe dh aavse tbor otuhgeh nt aatbuoreu t otfh et hiem pcahsasien sa' rec:o u(n1t)e rA -pFrRopAo'ssa ldse. mTanhde
night wrestling matches are more that networks cease feeding outlets which refuse to negotiate with the
(Continued from page 3) important. union; (2) equalization of commercial and sustaining rates, a long-time
toistnhotfr diransuiw kgsitihhnsra tyg t, nc oeainmwsr easim bn errgeeei lngpytgao,o rr dttifahenendagl t t abetsntyhh d rrei.ua n doddIiuioncat ay et ttidhhvoieee-f miynmaoiWpwgpphr heitani slarageegr irfoeoms,ero o Amwarek ein tr hoveA wnotickh tiperefosue ngrbow rluuihcrsno a t da thauihoandav dinte oc gerrbriivoetuieaemcrnns. IEnx Cpehci tR QDuGi-cWk ePbe Tacifef AttbdihuyaFecl R sew;PrA sha(, c4 ioci)cfhb ioc jmue caluCdtritt ovuisaecats;asl t n, cc(ra3eaen)lsg c ieoecwllonliaenamtlltil rio anndcaa itstfsri foi;eg nprhe (rt5onos)f-,-
past, nine -tenths of all radio columns commercial fees for sound men; (6)
herewlianvasircevhlelenee l ryhsbi ab slovi ecsaeerttsa hentcntai onketp g idnlr i iignstmoo tfe a dtnthrhto ihewelmey n m fo ufrenaitefduce, i trwtu ehwmt sehi-yt.taeh h td Ied npi totfhuoeneebdrr'ty-s-s. CshauMch uapioosyt tyt oweia'runassef rng t.ed oiohsrenp irlHsiy tn ahca ep evodoa lin vosnatshangririegab ml c albestbout alriifwemgylo tr, r eo sn shwn5soii2o shn b tri Syceraahft ahoss $tsoeur5Ml n r0ed s0o rua oebfycoordihezsrr, bDwscnoeeiamtCrbwgesHmc e,t tIeeohNCnrricBAss i 'C Gatwhl,O eGefA e,eu ekBCis lOC dhofc, iov ta.rea c nrnhp dd5art o hp.C-detNteB uhrqeSc rgue,e oreoessfs t .tti riaRmuoWtcniaaok dejn boiooassfr rpmpcaaaateArelymltsemiF.cdb Rie epnAorLastn t a iosothoftfnao sprdt hoosei ynhnt iuootes nrwtlrund -espdse f.irde oo rw ssa ohutneod ar ieteas noucmdAseiteF eu nRadcroiAoeef
Interesting angle on the whole more by shifting his tea dances to a are solidly aligned on the principle these points in prior negotiations
situation is the emergence in New Friday night. that producers on salary with the and presumably wants them more
York of John Crosby's Herald Trib- nets are not entitled to extra fees just than ever now, having given in once.
une column as a prestige pillar on a Int'1 Congress for because the . show is commercial. This applies to the commercial fees
plane comparable to Jack Gould's Even tho all pay bonuses for commer- for sound men; the Pacific Coast
cTriimticeas.l Lwervietiln gosf bino thT thhee NTeimwe sY aonrkd Freedom of Speech cfoiarlcse, d winetbos pafeyeinl g thofefy b ys hcoounltdranc'tt . be leeqvuealilnizga tioofnf , of arnadt es aobno vceo mamlle, rcitahles
Tcornibsutenren atciorinti,q uaedsm iirsa ticoanu sianngd mwuocnh- Nixes Govt. Outlets tisGinugi ladg'se nstcainesd fios rt hparto dnuetcse rbsi'l lf eaedsv efor-r anNd estwusotrakins ersc. laim, among other
derment, not only locally, but in commercial show and that producers, points, that they cannot dictate
areas far removed. It's believed and MEXICO CITY, Oct. 5.-Freedom despite web salaries, should get extra policy to affiliate, non -web -owned
hoped this is only the beginning. of speech over the air and minimum dough by contract. Either that or nets stations and that therefore AFRA
As for the publishers, there are government control were principal shouldn't charge sponsor and agencies cannot expect them to violate affilia-
two schools of thought regarding the themes at first Interamerican Radio extra dough. tion contracts by discontinuing pro-
role they will play in the picture. Broadcasters' Congress which closed Spokesman for the Guild said org gram service to an AFRA -involved
One is that a vigorous rap -radio today with permanent organization was more interested in getting at the station. Web execs state flatly that
wave is in the offing, to be aided and and headquarters for next two years root of the problem, which it feels commersh rates for sustainers is im-
abetted by numerous columns slated in Montevideo, Uruguay. Lorenzo is standardization of producer -direc- possible and that it would throw all
Ttatcnsohtghaya eeamin nd ndegegcelp boeyaoudmis,n ei tni sntw.tow ga oh tiftOtem ihctnat uoah mldkteuthheeurmi esse n aimtntsra og erewguwpwnumaastimy rlpaeld r dne ifvnntrr eettor fraimltssdiei shs ic oitotntth rhh-gatee-a,t Bedfcttoaolheae rronlnyc estta e remoiindonrg e g e aranpSaecne ectiicigrrozvacmeageolnt n a,ie oinptrfnioreaooe,fnl rn s t im dMaoUeahnfonno drntauhn tgigoesweutvr oraaili ddortyohyean roy g , ps ph eworecewwwaorsdreaaeik---ssr tasG"ootgwnrure i oiknclrpciodknir meagicsbwm .el asoee t urF acliaogdnidar rl e ppeatfahmregcoeieekssbn ,naac gtrbiw"eeel asyiswt.s hodi nctohto,hn meethh eeie db yetwsoa ae iaboddasf, cobwathaloplateA oecn rshsFtadt teR taoraioluAsonen bnmn la ioiseancnu tvodgenaes ,sct rhskeynd iri etifnscsga dgchorto oo tflnoi hloaatbuiitrkrenit .o e uaonsp e fTsad3 aij.h5hd on ea idpsnfvDp oetes.rrwe sbcaacpeenloiestntwenost
fact that more and more publishers quarters. amicable. Ad agency reps have been
avrisei ogne. tting into AM, FM, and tele- Directors named were En e a s icnatne rncaotuinotnraiel sa swsoecriea tiroenpsr.e sAelnl tAedm eerxi-- sitting in on the confabs.
uNinraadIttuai ogyisnu raaRaltnseeodvd i seNiwwge newief okifcRl yae nLptrui attbdehlriaioactt uTecraoehc,ve h e rSThaagahtsee- PMMtraeean,xc aihmcoaofda . o,CD uAaebnlseadsg;i sa,Tt Meeosma fi rnBcilsoirio as tzGeiAdla; zn ocGdnaao rsfraerargeg euaMd,, o emoosff- cgAmeumupantoy dn S iganC n tthhtoeho sesDt eeo frim,pr saiAtnr t.gsi coeMi,s ps.Hia otManiin tagior tfai wnnitdeesz r Pe,k aiEEnralddi---. cs3op1me5Ac FmimaRule Anmmi sbethe eartrssie .n sgos elutto ti Oocnco,tn osbpiderere sr e1na5n te fdao nr btiya-
wYraoidtrihkoi nP cotoshtle u imsp nsa csht sehmdouorlnteldtyh , too rwr eistsohu. mPeN aeiutwsl aosdtfa mtsipiotenteisnc ghto bmyg eormvaedbreinorms haeninpdt -ivonow ttehndee dpa egrraamidnaiso-t ntwhoiecr k U,M nocifNt eCadu agnShattadotaen.s , anandd DHicakr ryR icSee,d go-f Gen. Mills Burns
Denis editing. At the same time, The nent organization known as Asocia- There were others here from the
Ha esruarlpdr isTirnigbluyn eg oosydn mdiacraktee th faosr fCoruonsd- cTiohne yI nwtearnamt ecroimcapne tdieti oRna dbioyd i gFouvseiornn-. Uinnteitrepdr eSt tathtees lfiusttuenrein go f anthde traysisnogc itao- As Morgan Ribs
by's pillar. ment stations eliminated as much as tion. From all indications it was
pono ssriibglhet.s oIfn taeurtnhaotriso naanl d acgormeepmoseenrtss, ag reLaatteisnt- Aramdeiori,c atne lemveiseitoinng . anMd exeilceoc'-s CHICAGO, Oct. 5. Altho the trade
Anticipated Squawk suggested interchanges of talent and tronics show, as part of the Congress, is calling Henry Morgan the comedy
Re Wholesale Grants daoifrs bpigutortaevtsei ornonmv eeran rwtr aaanvcgetlieeomnnge tnahnts d i ntof r aebess eeintmtclee- cbpiuraollllvfyei gdth hte a ilnRm ChoiAsstt oterayle vasisse iwnnsegal tlio oafn st, hfaese hsfpiioresn-t rAaBdCio ofricnhdi dosf ftohre s eylelianrg ahnidm itso gEivvienrg-
portation of needed radio equipment shows and other events seen here sharp, indications here, at least as
Spiked by Commish is also wanted. for the first time. Number of RCA they are developing since ABC sold
-
A code of ethics was proposed, but officials were here for the show and the show, are that the net might have
WASHINGTON, Oct. 5. With it may be tabled a while to get convention. They predicted that caught on to something that could
broadcast grants now over the 1,000 opinions from hemispheric delegates. Mexico would get a big play for give them plenty of trouble:
mark, Federal Communications Com- One point which brought bitter de- television because of colorful scenes Reason for all this speculation, ac-
mission Chairman Charles R. Denny bate and which was finally elimin- as soon as cables are available to cording to talk, is that Morgan's
is seen as anticipating a new wave ated would have forced registration permit transmission of airpix to the habit of burlesquing other radio pro-
of outcries against the commish for of station tariffs with national and United States. grams, most of them sponsored,
wholesale grants. FCC's 1,000th grant . might nettle ABC's other advertisers.
last week (25) was accompanied by Prime example talked about is the
Denny's pointed remark that "every Where There's Life There's Hope case wherein recently Morgan did
additional radio station provides the a parody of the ABC program Jack
American people with a new instru- Armstrong. Morgan called his bur-
ment for vitalizing our democracy NEW YORK, Oct. 5.-Two top prestige radio editors, Jack Gould lesque Jack Footstrong and then
and for access to wholesome enter- in The Sunday Times and John Crosby in The Herald Tribune, proceeded to give the program a
tainment and education." carried reviews of Bob Hope's first show of the season and came to going over. As a result, boys at
Some observers view Denny's offi- diametrically opposed conclusions. Gould stated that the seg was a General Mills, Armstrong sponsor,
cial declaration as a pointed attempt terrific turkey; Crosby praised Hope as tops. Interestingly enough, have been "talking" about the pro-
also to bolster FCC's Blue Book, with both reviewers quoted Hope's gags, Gould to indicate the low level gram.
Denny regarded as implying that hit by the show, and Crosby to indicate exactly the opposite. Trade execs here say that ABC has
new stations add to the competish Gould (Sunday, September 29), after dipping into Hope's script, a piece of talent that has to be
for good programing. This was concluded: "Surely, Mr. Hope is more familiar with the facts of watched very carefully. Morgan
seen especially in Denny's assertion broadcasting. It is not true that listeners have the average mentality might earn a high Hooper and gar-
that "these stations have great op- of three -year -olds. The accepted statistics have always shown that ner a large audience, but on the other
ploocratlu neixtiperse stsoi opnr."o viTdeh et h1e, 0m00etha ngsr afonrt they Carroes bthye (eMquoanld aoyf , thSee p1t2e -myebaerr -o3l0d),, Mqur.o Htinogp et.h" e gags, mentioned hAaBnCd , athdevye rtissaeyr s thwe hoksicek bsahcokw sf rohme
went to Indian River Broadcasting the "thunderous applause" and "hysterical laughter" of the audience, burlesques could produce plenty of
Company's WIRA (Fort Pierce, Fla.). but neglected to indicate it was merely the studio audience. Studio headaches and the net could suffer
In addition to the big heap of AM audiences are known to rock with laughter rather easily. where it hurts, in the pocketbook.
grants, there are 65 F,JI stations In any event, such forthright difference of opinion tickled the Info is that Morgan's scripts will
operating full time, 48 others with palates of local radio men, one mentioning that the reviews reminded be kept under close scrutiny, and if
regular licenses, 531 with conditional him of "some' of the dog fights in legit." they don't measure to expectations,
grants or CP's, and 328 pending FM will be "corrected." Corrected, the
applications. man said.
www.americanradiohistory.com
RADIO
October 12, 1946 The Billboard
stir:
Sunday
How Wednesday
>ir
came to be called
MOON
Monday
INGsDAY':..
"B
u. soles of things have been named after pretty weak, indeed!"
great people-cigars, candy bars, public "But-"
parks and skyscrapers. Cities, toos And states.
"Not only that," said Saturn, "but Ms movies
Even countries.
have played to millions of paying customers. And
But the days of the week were named in honor he's piling up more awards in movies and radio
of the Sun, the Moon and several ancient gods. than you could in a month of Wednesdays-I
Tuesday is Tyr's Day. Thursday is Thor's Day. mean Bingsdays."
And Wednesday, up until now, was Woden's Day.
"But why did he have to pick on my day," per.
But not any more. sisted Woden. "Why not Sun Day, or Thor's Day,
or Tyr's Day?"
Wednesday is Bingsday now.
"Because everybody knows that Wednesday is the
s night. It's his night. On the air, you know."
"What air?"
"I guess you've had your day, Woden, old man,"
cracked Thor when the gods heard the news. "The American Broadcasting Company's air, of
course! Sponsored by Philco, the world's 'largest
"But they can't DO this to me!" Woden roared.
radio manufacturer, Bing sings as only Bing can
"They can'tj eh?" beamed the Moon. "You just sing every Bingsd1`y night from ten to ten -thirty
don't know this man Crosby! I used to think I in the East and from nine to nine -thirty every-
had tremendous drawing power-but for the last where else across the country."
three years Bing has been acclaimed the biggest
"You know," Woden decided, "I'm beginning to
box office money draw in the entertainment world."
like this. Now, instead of working so hard at being
"But--" Wednesday, I can stay home Bingsday night and
hear Crosby sing!"
"And besides," added Tyr, "last year his phono-
graph records sold to the tune of eight million "Which," added Thor, "is what just about every-
platters-which makes your mythical records look body else in creation will be doing!"
Don't miss the new BING CROSBY SHOW
Wednesday Nights 10:00-10:30 Esr- 9:00.9:30 in all other time zones
American Broadcasting Company
A NETWORK OF 216 RADIO STATIONS SERVING AMERICA
www.americanradiohistory.com
8 RADIO The Billboard October 12, 1946
CBS Seeks Production Fillip
earoord
THE BILLBOAIIIIIIOOPE1I
TRADE
With `Editor -Producer' Group SERVICE
FEATURE
URBAN URtJULATION INDEX
NEW YORK, Oct. 5. -Increased emphasis on the importance of writing
inne twcoonrktrsi buptrionggr atmo gcohoiedf s preosgtarbalmisihnign gi s a dnueew f rpormod uCcBtiSo nt hcisa tefgaollr,y ,w tihtha t thoef (Based upon C. E. Hooper audience measurement reports)
"editor -producer." First staffer to occupy such a post is Jim Hart, who
handles the Joe Powers vaude show for the web. Others are on the way. Volume No. II. Issue No. 4. Projected From September 30, 1946, Ratings
J. Davidson Taylor, CBS program v.p. in explaining the editor -producer
idea, stated that it stemmed from a decision to tackle one of programings Programs With Top Evening Urban Circulation
major weaknesses -poor writing, complicated by the inability, frequently
encountered, of straight director- pro- Program Hooper- Net Agency Sponsor Product Urban
ducers to tighten up wobbly scripts. ating Listeners'
CaerlBl, Spu rnnoodgwerar mftihsg euo rrenisge iwtnh aatdte e aswiln,i tchet h tevh ierw twurairtlielty-r NSi. nYce. S1u9m4m3,e r SLayisst enMinagd dUupx REdagdaior TBheergaetenr 1148..52 CNBBSC JJWWTT SLteavnedr arBdr osB. rands LCu&xS Coffee 55,,955643,,850809
wiCll,o lausm hbeia 'ssh oaucltdi,o nb e titeosp min anc. losely tioNnE Wth at YraOdRioK , listOencti.n g 5.i n-A tshseu mNepw- ScrPeelany eGrsu ild 15.9 CBS Blow Lady Esther Powder 5,518,829
with the addition of some months York area fell off beyond the normal Red Skelton" 15.3 NBC Seeds Brown & Williamson Raleigh Cigs. 5,467,225
back of Goodman Ace, as supervisor seasonal decline during the past Walter Wincheil' 13.5 ABC L&M Jergens Lotion 4,843,793
ohfa sc obmeeend yt haunmd pvinagri eftoyr smtaonzrea s.a ttAenc-e mR.o nCt.h sM aisd duunxf, oWunOdeRd ,v iaccec-porredsinidge ntto. Mr. D. A. 13.4 ABC DC&S Bristol-Myers Vitalis 4,533,176
tinio nra dtoio ,w arnitdin hge aalmndo sTt asyinlocre shhiasr es ttahret yeMarsa ddouf x,l isitne nai nrgep orertc obradsse dp roenp aforeudr TakLee avIet oItr 11.9 CBS Blow Eversharp Pens 4,591,125
ba elbiaesf ict hnaet cnesosti tyo nliyn ips roggooradm winrgit inogn bstya tetsh et haWt OboRt h rdesaeya racnhd ndiegphat rtlmisteennt-, Your Hit Parade 11.5 CBS FC&B American Tobacco LuCcikgys . Strike 4,530,393
ittos aotwtrna,c bt utot pth taatl eint ti.s uCrhgaennctelys anreee dtheed iynega r dushrionwge dJ ualyn ainndcr eAasueg uosvt eorf etahcihs TomCommyp aDnyo rsey & 11.8 NBC JWT Standard Brands Tenderleaf Tea 4,518,823
CBS development will be closely year since 1943. Maisie* 12.2 CBS Blow Eversharp Pens 4,270,163
watched by other web production "Of course," say Maddux, "allow- Judy Canova Show 12.0 NBC SAM Colgate-Palmolive Soap -Tooth
execs. ances were made for the daytime Powder 4,252,873
"Editor- producer" plan is tied in V -J Day influence of 1945. Hollywood Players 12.8 CBS BBD&O Cresta -Blanca Wine 4,105,252
wpriothg raCmBiSn'gs . gWeneebr,a l Tsacyhleomr e afsosre rtfeadll, ind"iTchaete ds awmiet h trreensdp,e"c th et o adMdaeyd , a"nids Suspense 12.3 CBS Blow Roma Wine 4,088,998
ipsu bmliocr e sethrvainc ee vseegr s ono ft hseu flfoicoikeontu t cfaol-r June of this year." Kay( 1K0y:s3e0r )' 12.2 NBC Bates Colgate-Palmolive SoaPpo -Twodoetrh 4,055.752
iber to expand the audience which Burns and Allen 10.7 NBC B&B General Foods Coffee 3,984,516
favors such listening, with the recent session, and also is reported trying to Truth or
formation of a documentary unit a get Danny Thomas back on its sched- Consequences 10.6 NBC Compton P. & G. Duz 3,827,483
manifestation of the hypoed public ules. Great Gildersleeve 10.5 NBC JWT Kraft Foods Parkay 3,905,788
slaDnta.y time problem still rates high theT a5y:l3o0r- 6s api.dm .t hsalot t, sewvheircahl hoaldsi ebse einn Crime Doctor 10.5 CBS Blow Philip Morris Tobacco 3,859,658
priority. CBS wants new, different set aside for the development of Man Called X 11.3 NBC FC&B Lever Bros. Pepsodent 3,822,752
and better day shows, with audience shows needing a run on the air, will Blondie 8.8 CBS Esty Colgate-Palmolive Super Suds 3,739,718
participation held strictly n.g. While be dropped. First to lam will be The
the Columbia program topper sees Chicagoans, which powders Tuesday Programs With Top Fein Evening Urban Circulation
no need for new dramatic shows -he (8). CBS also is spotting a series of
figures "-Wite 're rich in dramatic longhair stanzas in the 11:30 p.m. Radio Theater 16.2 CBS JWT Lever Bros. Lux 2,965,588
material" is giving more and spot, Sunday thru Thursday. Tomor-
more time and attention to the row, (6) Alfred Antonini starts a ScPrelaeyne rGs uild 15.9 CBS Biow Lady Ester Powder 2,933,955
pairroebrsle. m Diosfm acl renaatitnugr e ngeewn ercaollmy edoyf staetriioens taTbob eMd uMsicu si(cW Yeodun eKsndoawy). , Idnovnie- Edgar Bergen 14.5 NBC JWT Standard Brands C. & S. Coffee 2,811,914
summer replacement programs have in co-operation with the Juilliard Red Skelton 15.3 NBC Seeds Brown & Williamson Raleigh Cigs. 2,578,788
heightened activities in this direction. School iS adding top musical names Walter Wlnchell' 13.6 ABC L&M Jergens Lotion 2,550,405
CBS has high hopes for the new as guesters, and other shows are to
Sweeney and March Saturday night be added soon. Your Hit Parade 11.5 CBS FC&B American Tobacco Lucky StrikClge 2,374,667
Take It or
Leave It 11.9 CBS Blow Eversharp Pens 2,265,563
Tommy Dorsey &
KCMp is up to something! Company 11.6 NBC JWT Standard Brands Tenderleaf Tea 2,259,412
Mr. D. A. 19.4 ABC DC&S Bristol-Myers Vitalis 2,197,903
Hollywood Players 12.8 CBS BBD&O Cresta -Blanca Wine 2,193,217
Songs by Sinatra 10.0 CBS L&M P. Lorillard Old Gold Cigs. 2,094,218
Maisie' 12.2 CBS Blow Eversharp Pens 2,072,543
Kay Kyser Soap -Tooth
(10:30) 12.2 NBC Bates Colgate-Palmolive Powder 2,036,810
Suspense 12.3 CBS Blow Roma Wine 2,017,478
. Burns & Allen 10.7 NBC B&B General Foods Coffee 2,005,762
Judy Canova Show 12.0 NBC S&M Colgate-Palmolive Soap- Tooth
.Toothowder 2,003,419
Truth or
Consequences 10.8 NBC Compton P. & G. Duz 1,955,970
Dr. I. Q. 10.6 NBC Grant Mars Candy 1,909,399
Man Called X 11.3 NBC. FC&B Lever Bros. Pepsodent 1,903,102
Great Gildersleeve 10.5 NBC JWT Kraft Foods Parkay 1,860,692
Life of Riley 10.5 NBC Blow P. & G. Tooth Powder 1,860 632
An Evening With
Romberg'"" 10.0 NBC Seeds Brown & Williamson Raleigh Cigs. 1,859,800
Jack Haley with
Eve Arden 10.4 NBC M&A National Dairy Seaitest 1,858,142
Programs With Top 1%Iale Evening Urban Circulation
Edgar Bergen 14.5 NBC JWT Standard Brands C&S Coffee 2,123,507
Walter Winchell" 13.5 ABC L&M Jergens Lotion 1,937,517
Radio Theater 18.2 CBS JWT Lever Bros. Lux 1,874,251
Screen Guild Players 15.9 CBS Biow Lady Esther Powder 1,839,543
TakLee avIte OIrt 11.9 CBS Blow Eversharp Pens 1,707,888
Red Skelton 15.3 NBC Seeds Brown & Williamson Raleigh Cigs. 1,658,098
ANSAS CITY 6, MISSOURI Judy Canova Show 12.0 NBC S&M Colgate-Palmolive SoaPpo -wTdoeort h 1,651,942
K
Basic ABC for,MID-AMERICA Mr. D. A. 18.(4C oABnCt inueDCd& S on oBrpistpol-oMyseirst e pageV)i talis 1,589,555
NATIONAL REPRESENTATIVI...IOHN I. PEARSON CO.
www.americanradiohistory.com
October 12, 1946 The Billboard RADIO 9
Shoot -the -Works
(Continued from opposite page) New Device T a b s
Is Gimmick Theme
Program Hooper- Net Agency Sponsor Product Urban Sweat (Appeal)
acing Lusteners*
Tom& mCyo . Dorsey 11.8 NBC JWT Standard Brands Tenderleaf Tea 1,579,889 For Crosby Show Of Tunes and Segs
Your Hit Parade 11.5 CBE) FC&B American Tobacco Lucky Strike HOLLYWOOD, Oct. 5. -American
Clgs. 1,465,220 Broadcasting Company, Philco and
We, The People 9.0 CBS Y&R Gulf Oli Gas & Oil 1,443,843 Hutchins Agency idea men are pour- CHICAGO, Oct. 5. -Willing to try
Suspense 12.3 CBS Blow Roma Wine 1;441,056 imngic kp -lheonptyp ero ff ors tuknictks -oinfft oo f ththee gBiimng- afonry tphoinssgi btlhe aftu tmuirgeh st alaecst aans da scurcycsetsasl,
Great Gildersleeve 10.5 NBC JWT Kraft Foods Parkay 1,430,072 Crosby platter show. All are hush- several agencies and music pubs here
Crime Doctor 10.5 CBS Blow Philip Morris Cigarettes 1,399,318 hush as to what's brewing. ABC's are planning to give the new elec-
Coast promotional chief Jack O'Mara tronic method of measuring radio
Dr. I. Q.° 10.6 NBC Grant Mars Candy 1,381,598 has 16 different projects in the works program acceptance, a whirl. Ac-
Kay Ky, ser Soap -Tooth for the Los Angeles area alone. cording to the Russel M. Seeds
10:30* 12.2 NBC Bates Colgate-Palmolive Powdee r 1,375,740 One stunt to be worked in L. A. Agency, device, which works on
Burns and Allen 10.7 NBC B&B General Foods Maxwell House and San Francisco is distribution of psychological principles and measures
Coffee 1,363,292 10,000 pennies bearing stickers, mes- audience emotions or "arousal levels"
Maisie. 12.2 CBS Blow Eversharp Pens 1,357,873 sage reading "Bing Crosby, 9 o'Clock, (in the old days it would be called
KECA." Brain child of Norman Nel- measuring the amount of sweat a
TruCtohn soeqr uences 10.8 NBC Compton P. & G. Duz 1,350,551 son, one of O'Mara's staffers, pen- program caused to pop out of pores),
nies will be scattered thruout towns will be used for the new Red Skelton
Man Called X 11.3 NBC FC&B Lover Bros. Pepsodent 1,340,448 by giving them away to people in airing, and, tho nothing definite has
the streets, passing them into circu- been signed, possibilities are that Bob
Programs With Top Juve Evening Urban Circulation lation via change in stores, etc. Idea Hope's fall program may be tested,
is coins will be circulated thruout too. Last week Mercury Records, and
Red Skelton' 15.3 NBC Seeds Brown & Williamson Raleigh ties. 1,232,368 towns, carrying message to all who a Chi subsidiary of Mercury, Pic
Radio Theater 16.2 CBS JWT Lever Bros. Lux 1,116,061 hofafn delaes itlhye, mh.e ncSet icinkoe r sqcuana wbke pisu lalend- Mareu sigco, inbgo ttho upsueb st,h ea nnneowu ngcaeudg et hfeoyr
Blondie 9.8 CBS Esty Colgate-Palmolive Super -Suds 998,185 ticipated from Treasury Department testing disks and ditties.
Maisie. 12.2 CBS Blow Eversharp Pens 839,737 about defacing coin. It is estimated
pennies with stickers will circulate Similar to Lie Detector
Edgar Bergen 14.5 NBC JWT Standard Brands C&S Coffee 828,188 for a couple of months to come. New device, known as the electro
Aldrich Family 8.9 CBS Y&R General Foods Grapenuts 821,138 Web and agency are mum on pro- psycho -graph, is the invention of a
motional campaign, since they are former Northwestern University psy-
McGarry and His
Mouse 10.1 NBC Y&R Bristol-Myers Ipana 754,358 shooting for surprise element in chology prof, Dr. Emil Ranseen, and
Mr. D. A. 13.4 ARP DC&S Bristol-Myers Vltalls 746,717 sutpu nhtiss. slHeeuvtec hfionrs rhadasio a egdisf ta ngdim tmraidcke wdeotrekcsto rs. omTehwe haatm osiumnti laor f tsow ethaet sleie-
ScrPeelany eGrsu ild 16.9 CIO Blow Lady Esther Powder 745,131 itne rsg enbeeraarl.i ngW ilgl regeivtien gasw ayf ro2m00 pDlaet-r tcurneeti oonr oaf parnoyg rainmd,i viisd umale ashueraerdin gan da
Big Town 10.6 CBS P&R Sterling Drug Yeast 714,084 Bingle plus gag song by Crosby ac- a graph shows the result. Emotional
Fannie Brice 9.9 CBS Y&R General Food Sanka Coffee 710,423 c(oLmatptearn ieisd dbuyb beSdp ikoen frJoomne sh'si s oserkc-. rbees pmonarskee d(i .eo.n, aam toapuen t aonfd swlaeteart ) acnaan-
Your Hit Parade 11.5 CBS FC&B American Tobacco LucCkiyg s Strike 690,508 ond show.) lyzed in terms of likes and dislikes.
New machine will test 10 subjects at
TLoomn&e m CRy oa.nD goersr ey 116..61 ANBBCC JDWFST SGteannedraalr d MBilrlasn ds TKelnxd erleaf Tea 667798,,592327 BiNoEwW's AYOldReKn, MOcat. de5 . -VJo. -hPn. M. ovse.n -acpre.c ha annSddp, ecgaiecanclioesrrtadsl,i nIgmn cat.o,n awgLeheriec hoP fe tunRnrneys-,
Crime Doctor 10.5 CBS Blow Philip Morris Cigarettes 678.593 Afolrd enth, eW peasts tC otawsot myaenaarsg,e r hfaosr Bbieoewn nooutt tohnel ym awcihthin etsh,e t easgtse nwciyl l abned mpaudbes,
Mr. & Mrs. North 9.4 NBC L&M Jergens Woodbury Soap 874,543 upped to a vice-presidency and will mentioned, but also with Foote, Cone
Date with Judy 7.9 NBC RWC Lewis -Howe Co. Turns 647,888 bBee foinr e chjoairngien g oft hael l cCoomapsta nayc, tiAviltdieesn. & Belding; Ruthrauff & Ryan and the
Kay Kyser Soap- Tooth was with J. Walter Thompson's San Abbott -Kimball agency.
(10:30) * 12.2 NBC Bates Colgate-Palmolive Powder 643,203 Francisco office for four years in While some agency folk see pos-
Hollywood Players 12.8 CBS BBD&O Cresta -Blanca Wine 637,345 charge of the Wine Advisory Board sibilities in the machine, music pubs
Suspense 12.3 CBS Blow Roma Wine 630,462 aCcocaosut nfto. r BHBe Do&rOig iansa liltys fwiresnt t actoc otuhnet hite. re Baruet frthaneyk'lrye frwomill iMngi sstoou rit rayb ouitt.
Programs With Top Daytime Urban Circulation executive in California. Could be.
Grand Central Station 6.7 CBS Mc -E Pillsbury Flour 2,178,279
PepFpaemr ilyY oung's 6.7 NBC P&R P. & G. Camay Soap 1,599,967 RESERVATIONS FOR SALES PLANNERS with
Right Io Happiness 6.3 NBC Compton P. & G. Ivory 1,503,883
Portia Faces Life 6.1 NBC Y&R General Foods Various 1,474,007 CLEVELAND'S
Backstage Wife 6.2 NBC DES Sterling Drug Various 1,481,852
Lorenzo Jones 5.1 NBC DFS Sterling Drug Various 1,404,151
e
Ma Perkins 5.3 CBS DFS P. & G. Oxydol 1,397,121
Young Dr. Malone 5.4 CBS CoDmFpSto n- P. & O. Crisco -Draft 1,389,941 STATION
Stella Dallas 6.7 NBC DFS Sterling Drug Various 1,377,951
RoTmraenncte of Helen 5.3 CBS DFS Blsodol & Kolynoe TooDtrhu gP owder - 1,373,836
When a Girl Marries 6.8 NBC B&B General Foods CaBluamkeert's - 1,361,388
Bre(a9k:f1a6st) Club 4.1 ABC JWT Swift Various 1,308,959
BreHaoklflayswt ooind 6.7 ABC K&E Kellogg Pep 1,293,875
Big Sister 6.8 CBS Compton P. & G. Ivory 1,285,171
Front Page Farrell 4.5 NBC DF8 Blsodol á Kolynoa Tooth rgPowder1,268.727
Programs With Top Fern Daytime Urban Circulation
PepFpaemr ilYyo ung's 6.7 NBC P&R P. & O. Camay Soap 1,167,824
Grand Central Station 6.7 CBS McC-E Pillsbury Flour 1,118,576 A reservation for choice room in WJW's fall schedule
Portia Faces Life 6.1 NBC Y&R General Foods Various 1,116,672 will give sales planners a new lease on the Cleveland
Backstage Wife 6.2 NBC DES Sterling Drug Various 1,080,499 money market, and service includes more daytime dialers
Right to Happiness 6.3 NBC Compton P. á G. Ivory 1,079,474 per dollar in the Cleveland area than any other regional
When a Girl Marries 5.6 NBC B&B General Foods Cal umet-s 1,000,538 station.
RomTraenncte of Helen 5.8 CBS DF8 Blsodol-Kolynos Tooth Powder 870,223
BASIC 850 KC
Ma Perkins (CBS) 5.8 CBS DF8 P. & G. Oxydol 862,461 ABC Network 5000 Watts
Stella Dallas 6.7 NBC DES Sterling Drug Various 959,972
Young Dr. Malone 5.4 CBS CoDpt n P. & G. Crisco -Draft 956,898 CLEVELAND, O. DAY AND NIGHT
S
(Continued on page 14) REPRESENTED NATIONALLY BY H E A D L E Y - R E E D COMPANY
www.americanradiohistory.com
10 TELEVISION The Billboard October 12, 1946
to assistant general office manager.
TOO SHORT FOR A HEAD Werner Michel, formerly chief of
the Radio Program Branch of the
30G Production Cost for CBS' State Department, joined CBS as a
producer -director Sunday (6).
Tom More, formerly of WCKY, Cin-
"Stars In Afterru, n" Ballyhoo cinnati, has joined announcing staff of
WNOX, Knoxville, Tenn., where he
will do three shows a day.
Personnel changes were announced
Production cost of the two CBS ald George.... Homer Griffith Com- at WSPA, Spartanburg, S. C., Sun-
kick-off promotion shows, Stars in pany, station reps with offices in day (29), day the station increased
the Afternoon, plugging the new sea- Los Angeles and San Francisco, Chi its night power from 1,000 watts to
son's schedule, was $30,000, of which and New York, recently opened of- 5,000. Instead of going off air at
$6,000 was spent in line costs. Segs, fices in Dallas, Tex., under the super- 12:05 a.m., station broadcasts until
each 90 -minutes. were aired the past vision of Walter S. Kline, formerly 1:05 a.m., with Ace Rickenbacker
two Sundays (22 and 29), with the commercial manager of KVSO, Ard- joining station to handle the early -
web making extensive use of the more, Okla. morning stretch. In addition, Ross
open line technique in order that Gordon, Elwood Thompson and Ben
ABBOTT airings from Hollywood and New Iowa Barn Dance Frolic, produced Greer have joined the announcing
Yfroomrk monieg hct egnitvrea l thsetu edfiofe. ct CoBf Sc oemxiencg, witse e1k6ltyh bsye aWsoHnO S, aDtuersd aMyo inneigs,h to p(5e)n eidn satdavffe.r tising. Ivaondr Kpreonmwoatyi,o nd irfeocrt oAr BoCf
AND COSTELLO mentioning the $30,000 as indicative 4,200 -seat Radio Theater, formerly addressing the Annual Convention of
of what the web will spend for good Shrine Auditorium, largest theater in Independent Food & Grocers' Asso-
programing, estimated the talent Middle West. Cast of 65 was skedded ciation at Nashua, New Hampshire,
TOUR COUNTRY value on the two segs at $200,000 to broadcast two half-hour and three Monday (7) on Radio-Your Door
if bought on the commercial market. quarter-hour costumed stageshows of to Door Salesman.
BY AIR... CtdinalBli neSwng, tit hthfhoo erwt heAaevc FcebRora,uA llnwy tshsac osabo lee.a ,ib nalgeg egntolca ideg se ttoh atthniee- cmCUtho.aee mn lSoea.U ddd.ia yiefaS,st n..e Ar A .m trrhma.e rdreyi.ie oc a POanenc Stodefmo Srl oik.cRn .,.m ea.-n uhbdKsaaaiAlcclfkl V,ay Ene,fida nor irnsmpt doheiipeenr afainneWdnld op,iu lrlnoMiacgmearsar s mG.,f oomnor adamwnWaiengMd,e Arf soSpfro,o mrr SteSsrppc roasisrtnttasgef r-f-
Chartering two Flying Tiger Don Wattrick, new sportscaster on station in Carlsbad, N. M., joins CBS c..a.s ting, Inc., of Hartford, Conn.
WIR, assigned the prize chore of the as web's 160th affiliate, effective Sep- Transmitter tower of 435 feet,
planes for their record -break- nine University of Michigan games, tember 29. one of the tallest in Western Can-
ada, has been completed for
ing tour, Abbott and Costello sponsored by Standard Oil of Indiana. Tw'nty-two new clients signed CFAC, Calgary, Alta. Station was
carried a troup of 35 in their AAlecgttceeonru cnymt. awnW asaa ttt sreiCct keb nhyti rmaMls ecMlCf iacwnhanigs-Ea nari cnkCinsooeln -- wssphiotohn wsoAsrBs.hC..i .p i nL aotwhf er epenaicgseht t wRueAedBkd Cecl lo, vcmeora-inongp- rAetc ean ctleyr eumpopneyd htoe ld5, 0M00o nwdaatyt s(.3.0. ).
series of cross-country appear- lege.... John Shepard III, chairman ager of recording for ABC, en route aRta dthioe BDairrbeicztoonr s'P lGazuai,l dN ewwa sY foorrk-,
aLonuc eCs otsote lrlaoi,s Jer . mYoonuethy Ffoour ntdhae- oNothffe retbwMeo-oBwarSrked,e kacno ufd tr rrdieapinr etmlcpytero merpisbn a erroaE ft uoorftr ohyept h eet Yo bafonohrka aerndea- tCtwour hroHnesr,ob ely lR yhuwsehd oowdoweidll ll iOnsw ecctit ololubn pens ret aoc1 pt6ir oe. ncaO otw rnd Citihhhni igscB adigrneeog--, bmcehaianlrlgyt e hr aginnid vlteehnde bAyit FsWL ,i lilpniarteemsr neCnaottailoltiinnoasnl,
AFL regional director.
dling a special broadcast for Mutual. partment in ABC's Central Division.
tionT.o cover more territory, thuorWmnieCn Ogb Pui,n i ldCa ionpwgra.l ecst iPcBaolos stp toroOng frfsaitcmaet i oaCnid,l einrikgs .mw h.e em. nb Beiertt toygf o eGths aer odnHe etnwhreiyl l aMbireo rfgao arn r eEgsvhueolarw r- mweiSlnli tdfa rtWeoera llaotofn ncW, eH.n.e.M.w ,sS htaeands lietroyer s Fiaglnnodersd h.c eoiHmme-,.
more quickly, make your ar- Fharas nbke Je.n Og'Bivreinen ,c oa- oWpeorraldti oWn aro fI svteat-, ps.hmar.,p -oSvcehr icAkB CW, esdtanretsidnagy sO, cto1b0:e3r0 -1161. fwohr oA BwCas, hians cphaarrtgeed owf itmh etrhceh awndeibsi.n..g.
rangements with the Flying tion in staging old-fashioned co- Newscaster George Putnam and Gene Rider returned to CBS technical
operative barn raising sessions. his wife, Lee, premiered a husband - operation department after two and
Tigers. WCOP plan aims at erecting $10,000 wife combination over MBS Sunday one-half years.... One of Chicago's
homes for $4,000.. Walter Stein - (6) evening at 8:45 p.m. George does foreign language stations, WSBC, is
No train schedules to del, assistant conduc. tor of WGN's straight news, with spouse doing really making some of its programs
worry about-your Flying Covhei r dPihreilchtaorrmshoipn ico f OThrec hNesotrrath, ertnoeorks Yfaosrhkio nbsy. LuSdewg igis Bspaounmsaonre dF uirnn itNureew, acouuthnetnriteisc fboyr mgaotienrgi alb. ackF otro intshtea ncoeld,
Tiger plane is ready to go Wednesday (2). Seg, a musical, is but is aired Coast to Coast. American Bohemian Hour is now
the oldest continuously sponsored Dick Brown signed by Procter airing a series of -spot recordings
when you are, with stop- show in Chi radio. . . . Three-way & Gamble for a Monday -Wednes- from Czechoslovakia. Similarly,
triple record has been established by day -Friday song series over station's Italian morning programs
overs at any point you wish WTMJ, Milwaukee Journal station, WNEW, New York, in the 7:45 are e. t.'s from Italy made by Luigi
sportscaster Russ Winnie and Socony- p.m. slot, starting Friday (16). Antonini, AFL delegate to the peace
to make. Vacuum Oil Company. This is the Brown will continue his five -a - .conference in Paris.
The big Douglas planes are c1i8atthe dy. ear all three have been asso- wate e9k:4 5s eari.ems. ofvoer r Pthreen stiasms eC sltoatthieosn. neGsso ridn onC hiBcuacgko, fionr t1h2e yreeasresa racnhd bwuhsio-
equipped with parlor -car type prePsrsoimveo tcioonm msetuntn ti n gthetet intrga deim is- day. sW aatr d7e: 3D0 opn.mov. ano,v eari riNnBg CT, uheass- sdeitv isuipo n afnodr Ch. eEa. dHeodo pthere, tdhiasi rwy eesku rwveays
of reclining chairs and pro- the WFIL "Studio Schoolhouse been chosen as the juvenile lead named research chief for Foote, Cone
Teachers' Manual." "Studio for the forthcoming musi.c.a l. & Belding in Chi. Richard Tully will
vided with thermostatic tem- Schoolhouse" is now in its fourth "Toplitzky of Notre Dame." . be assistant research director. Fred
year on WFIL Philip, and the Texaco will again sponsor Metro- Haviland, former research chief, has
perature control. Planes seat manual is being distributed by politan Opera broadcasts over not yet announced plans. . Tony
station to 10,000 elementary WJZ, New York, with first one Donald, newscaster and disk jock,
22 comfortably. school teachers as an aid to slated November 16. . . . New has resigned from KWKH, Shreveport,
Here is ideal transportation sveacluueri nfgr omm axinim -sucmho ole dulicsatetnioinnga.l WonLe -ImB,i nuBtero onkewlysn ,a ntnioe-uunpc empeipnetss LFare. e & P.e teIrres,n eN eKwr ieYgo, rkf,o rsmtaetirolyn rwepitsh,
for theatrical troupes, orches- Pparoregdra min , cao -foipveer -aat -iowne ekw, ithis ppurbe-- ifnrotom RKstaOti-oAnl been ewTshreoaotemr dtihrreecet hhoaus sejo iRneadd iot heS tfaltaiockn s,s taInffc .,o fP hWilelyst.i ng-
tras, athletic teams. lic, parochial and private schools, times daily. News is direct to Chris Mack, farm service director,
the Franklin Institute and the house audience only after regular WNAX, Yankton, S. D., left Saturday
There's a Flying Tiger ,rep- Free LAibllraanr y Keonf t Pahnidla deGlpinhgiae.r ptriac ilnere wplsurgegeli ngd usrtiantigo nr.u Tnnhienagte ro'sf c(u5)lt urfaolr pGraucattiecmesa laan dt ov issitt utdhye aIogwria-
resentative near you. Write, Johnson, jingle writing team, lobby display includes blow-up State College Guatemalan Tropical
wire, or phone for details. hclauvseiv e bceoenn trascitg nbeyd Gatole Aang enecxy-, oAfd WveLnItuBr ense woscf astFerrasn. k Merriwell Rtioens.e arcMha cCke nwteilrl, dao cionrtne rvsiteuwdys satnad-
Inc. Duo has written such top- series which opened on NBC Satur- stories on a magnetic wire recorded
pers as "Just the Other Day" and day (5) is second program idea and send them back to WNAX for
FLYING TIGER "Pepsi -Cola Hits the Spot." placed by Gil and Ruth Braun since airing.
Latest in the exodus from Ruth- Gil's release from army in February. Newest additions to agency firm of
TRANSPORT, INC. rWauooffd , &fo rmRyera nR, . I&n cR., . visi ceL-purtehseird enHt., I..n..i..t iP ala uslh Mowu nwroaes oTuhte oAf Bveionwge rA gseenriceys.. iSnucllluidvea nR, oSbtearutf fRere,u sCcohllwe,e lflo r&m eBrlayy loefs
who has joined Sullivan, Stauffer, Robert Merill slated for a con- Young & Rubicatn, who heads up the
DIVISION OF Colwell & Bayles, Inc., as Director cert tour this month in high school station relations and time buying
NATIONAL SKYWAY FREIGHT CORP. oTfe nRn.e,s eaadrdcehd. a. n. e.w WwSrMin,k lNe aisnh vloilclea,l aGnrdif fictohl,l egaes saisutdaintot riutom s.P at H. uJrlaenye, mdeeprlayr tmoef ntL, eavnedr JBohrons .,K ehleleahdeinr,g fourp-
MUNICIPAL AOIRrPeOgoRnT , 8-2LO28S1 ANGELES 45 psineurgbisel isc. oDfs rearamvni acetiA zalwctoiiohtnhos l,i citwss riArtetneconen nbyty m aEoidurs-- WfAorrQt XnOReuw tl foloajockbk, , aarrset sitagrsansdeoedc iasfthreoe emet ddistutoaert iooonnf SSCdi Mo& de liB rWe'sc itslolpiraa cmoefs oRbnua yyrimensgoi.gn nde Rd. aMs roar--
die Birbryer, depicted actual case his- stands next month. gan agency, Hollywood. Don
NEW YORK CHICAGO tories, with roles played by both pro- Al Fishburn, Schwimmer and Scott Lee's "Michael Shayne" . w.h o. dun-
Chelsea 3-8206 Wabash 2508 fessional actors and members of the radio chief, will produce the enter- it goes over the full Mutual web
local chapter of AA.... Lonny Starr, tainment for NAB convention dinner starting October 16. Fred
SAN FRANCISCO SEATTLE announcer at WFBR, Baltimore, busy October 24 at Stevens Hotel, Chicago. Thrower, ABC vice-presid. ent in
So. San Francisco 1995 Lander 6200 handing out cigars last week when John Wehreim, former assistant audi- charge of sales, vacationing at
Mrs. Starr gave birth to a boy, Don- tor at NBC Central Division, upped Belgrade Lakes, Me.
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