PENGUINB OOKS THE WINNER-TAKE-ASLOLC IETY RoberFtr aniksG oldwSimni tPhr ofesosfEo cro nom icEst,h iacnsd,P ublPiocl iactCy o rnelUln ievrsiatnyd is the oafua,tm hoonrog t hebro okCsh, ootshiReni gg ht PonHde .li vienIs t haNceaw,Y ork. PhilCiopo ki sI TTI TerSrayn foPrrdo fesosfPo urb lic Poliacty DuUknei verasnidti yst hea utho(rw ith CharlCelso tfeolftS eerll) iHnogp Set:a Ltoeet rtiiens Ameirc.Ha e livienCs h apHeilll N,o rtCha rolina. The Winner-Take-All Society Whyt heF ewa tt heT opG etS o MuchM oreT hant heR esotf U s ROBERTH .F RANK ]. PHILIPC OOK PENGUIN BOOKS PENGUIBNO OKS Publibsyht ehPdee ngGurionu p PenguBiono kUsSA I nc3.7,H5 u dsoSrnte et, NewY orNke,w Y or1k0 01U4.,S .A. PengBuoion ks 2L7Wt rdi,g LhatnsLe o,n dWo8n5 TZE,n gland PengBuoionk Asu strLatldRi,ia n gwoVoidc,t oAruisat,r alia PengBuoionk Csan aLdtad1 ,0A lcoArnv enue, ToronOtnot,a rCiaon,aM d4aV 3 B2 PenguBoino k(sN .ZL.t)d1 ,8 2-1W9a0i rRaoua Adu,c kl1a0nN,de wZ ealand PenguBiono kLst dR,e gisOtfefirceHedas r:m ondsMwiordtdhl,eE snegxl,a nd Firpsutb liisnth heUedn itSeatdt oefsA meribcyTa h Fer ePer ess, ad iviosfSi moionn& ShcusItnecr1. 9 95 PubliisPnh eendg Buoionk 1s9 96 3 5 7 190 8 6 24 Copyr©i Rgohbte Hr.Ft r anaknP dh ilCiopo]k.1, 9 95 Alrli grhetsse rved THEL IBRAROYF C ONGRESHSA SC ATALOGUTEHDE H ARDCOVEARS F OLLOWS: FranRko,b eHr.t Thew inner-take-allH-.sF orcainaekntP dyh liRloCibopeo]rk.t. p.c m. Inclubdiebsl iogrraepfheiracenanidcln e dse x. ISB0N- 02-87(4h0c3.4)- 3 ISB0N1 40 2.539( 9p5b k.) 1C.o mpetit2iF.oa nm.e -Econaosmpiecc3 t.Ss uc.c ess. 4.S cuceisnbs u sines5sC..o nsumer be6hI.an vciodomires. t ribution. 1.C ooPkh,i Jl.iI pI T.i tle. HB238.F7139 95 306.4-dc9250- 13340 Prinitnte hdUe n itSeatdt oesfA merica Stei nS mioncGianria mond Exceipntt h Uen itSeatdt oefsA meritchabi,os o ikss o lsdu bjteotc htce o ndition thaistth anllo tb,yw ayo ft raodroe t herwbiesl ee,nr te,- shoilrdoe,ud to ,ro ther wiscei rcuwliatthetodhu petu blisphreicroo'rns s ienan ntfy o romfb indoirn g cover tohtathnhe airtnw hiicithps u bliasnhwdei dt haos uitm icloanrd ition inclutdhicinosgn dibteiionng iomnpt ohsseue bds eqpuuerncth aser. ForMam -R.H .E FoJr udy -p.c].. Contents PrefacVell AcknowledgmenIXt s 1.W mner-TakMea-rAklelt s 1 2.H owW mner-TakMea-rAklelAt rsi se 23 3.T heG rowht ofWmner-TaMkaer-kAeltls 45 4.R unaway Inactto hmTee osp 61 5.M inor-LeSaugpueer stars 85 6.T ooM anyC ontestants? 101 7.T heP robloefWm a steIfunlv emsetnt 125 8.T heB attfloeEr d ucatiPorneaslt ige 147 9.C uribngW asteCfuolm petition 167 10.M ediaan dC ultuirnte h e Wmner-Take-All So1c8i9e ty 11.O lWd me inN ewB otltes 211 Notes 233 Bibliograph2y4 7 Index2 61 Preface I maginteh ayto ua ndt wof riehnadvsbe e etno ltdh aatn a nonymous benefachtaosdr o nattehdr eheu ndrtehdo usadnodl latrods i vide amonygo uH.o w woulydo us pliittIf? y oua rlei kmeo spte oplyeo,u woulidm mediaptreolpyo ans ee quadli visionh-uonnder tehdo u sanddo llpaerprse rson. Yetd espiittoesb viofuosr cteh,ea ttracotfei qouna liisft ayfrr o m absoluItned.e eidti, sq uickltyru mpebdy o thecro ncewrnsh enw e make trhuelf eosdr i stributiinngm owdeeamml atrhk eetc onomies. Wealtahf,ta ellrg, e nerdaolelsycn o'mtef roamn onymobuesn efactors; wem usptr oduicteIn. a l aregceo no,mif y eacphe rswoenr geu aran teeadn e quaalm ounotfi ncomfee,ww oulidn veisnet d ucatoirio nn developsipnegct iaalle nftesww, o ulwdo rkh aradn dt akrei skWse. thucso nfrano natg oniztirnagd e-tohfeefc ,o nomitsetlusslb , e tween equalaintdey c onompirco spteyA.rn ids oif,o nlrye luct,wa ena tclqyui escteom arkfeotr cwehsi,cr he wapredo pilnre o ugphr oporttoit ohne markveatl uofet hteh intghsep yr oduce. Inr eceyneta rhso,w evoeurr,wil lin gnestso r eloyn m arkefto rces hasb ecomset rainaestd h sea larioeft so pp erformehrasvg er owenx plosievveelanys m ospte ophlaev set ruggtloh eodl tdh eoiwrn T. hese changleesnn de wu rgentcooy u rq uesttou nderstwahnysd o mep eo pleea rns om uchm orteh aont hers. The usuaelx planatoifio nncso mdei fferetnackeoesn eo ft wo tackTshe. fi rsetm phasiiznedsi vipdruoadlu ctainvdri etlya qteuda li tieisn,c ludeidnugc ateixopne,r ieunncieq,ut ea lenttesm,p erament, drivaen,di ntelligeTnhecs ee.c osntdr estshseets r ucotfuo rpep ortuni- Vlll Pr/aece tieass,s ertthianttgh en umbeorfg oojdo bissl imiatneddt haatl thoutgahl eanntde fforatrc el eairmlpyo rtlauncatkn, dw hoy ouk now alsmoa tter. Botphe rspecsteievmte ocs a ptuirmep ortant oeflr eematelyn,it s buwth icphr ovitdhebese ttaecrc ouonfrt e cetrnetn dIss?gr owinign equalliatrygt ehlreye suolfat n i ncreiants hede i spaorfii ntdyi vidual abili(taiase r se cebnets t-sTehlBleee rll, Cwuorvuelhd,a vues b e lievOer)d ?o eisst t efmr ocmh angients e chnotlhoahgtay v ceo ncen tratmeodr aen dm orlee veriantg heee c onomtyo'ppso sitions? Thet itloefo ubro ogki vaewsa oyu arn swWeerb :e litehvaietit st he distribuotfoi popno rtunniotitte hsed, i stribouftt ailoentn htah,ta s beecnh angiinntg h lea tswte nyteya Trhse.r easfoontr h is issph artliyft technoloAsgi tcharele .v oluitnii nofno rmaptrioocne sasnidtn rga ns missicoonn tintuheesir,sie n creasingf oltreh vteea rlaeognfett hso se whoo ccutpoypp o sitainodcn osrr espondliensrgsol oyfm o ort hetros finda l ucrantiicvhInee e.ff ectth,re e ward stcruocmtmuoirnnee nter tainmaenndts ports-wthheorues acnodmsp eftoear h andfuolfb ig prizaetts h teo p-hnaosw p ermeamtaendoy t hseerc toofrt she ec on omy.W e will descrtihbfeeo rctehsah ta vcea ustehdit sr enadn de x plotrhee viarr ieocuosn omsiocc,ia anldc, u ltucroanls equences. Oura nalysis fidtco eosmnf'otr tianbtlaoyn yonei ntellectual campW.e proceaesed c onomiasrtmsew,di tthh per esumptthiaotn markewtosr ka ndo bserved trendusn derrelfeylcieoncgnt o mic forcBeus.tu nlimkaen ye conomiwset cso,n clutdheam ta rkets havenb'etes ne rvitnhgep ublic interewsetl olfel sapteec-iianlly deedt,h amtu cho ft hrei vaflorsryo ciettoypp' rsi ziesbs o th costly andu nproducAtniduv neli.k vei rtuaalolltl hyee cro nomiwsect osn, cludteh arti siinnge quailismt oyr lei kteolcy u rtatihla tnos timulate economgriocwt h.O urm essaigste h uash opefounleIn : t hwien ner take-saoelctliyc ,o operaatgirveee mteonr tesd utchese i zoeft hteo p prizaensdc ursbo mfeo rmosfc ompetinteieondno tl eaidn evitably tos ociasliqsuta lOonrt .hc eo nrta,rs yucahg reemaernteth ske e ty oa moreeq uitaabnmldoe r per ospefurtouurse . Acknowledgments O urw orokn t hper ojbeecgta fno rmailn1l 9y8 8b,u to urc ollabora tiorne adllaytfr eosm c onversaatsci loansss maantdoe ffisc em ateisn Berkeleecyo'nso mPihc.sDp .r ogrmaomr teh atnw entyy-efiavaregs o . Du�itnhgee n suiynega rwsew, o rkseedp araotnte hleeyc onomoifc s statcuosm petiatnidoo fpn a rticipianlt oitotne Triheesste.w oa reaats firsste emetdoh avlei titncl oem monb,u ats t he1 980psr ogreists ed becamaep partehnatt ctohmep etiftoisroo nc iettoypp' oss itwiaosn s becomimnogr aen dm orlei kpea rticipianat l iootnt Aenrdywi .t ht his realizcaatmieto hned ecistioom ne rgoeu rr eseaprrcohg raamnsd begiwno rokn T hWei nnerT-ake-SAollci .e ty Aso urp rojeucntf oldweedh ,a vbee nefitferdo am dvifcreo m manyq uartOeurrsg. r eatceusmtu ladteibvitest ot hosweh os uf fered througrhe ppororontog sur rew sosr kF.o rt hecioru ntless use fuslu ggestainodin nss igwhett sh,a ntkh ep articiipnfa anctusl ty seminaartBs e rke,l BeiynghamtBorni,t ish CoClaurmlbeitao,n , CentefroA rd vancSetdu diynth e BehaviSocriaeln cCehsi,c ago, ClaremoGnrta duaStceh ooClo,l umbiCao,r neClolr,n eLlalw SchooDla,l houDsuikee,G, e orgMea sonG,e orgSitaa tGee,o rgia TechG,u elpHha,rv arHda,rv arBdu sinSecshso oIlo,w aL,a fayette, LondoSnc hooolfE conomiMcisa,m oif O hioM,I T,N ational BureaoufE conomRiecs earNcehw,M exicoN,o rthwesOtheiron , StatOer,e g,oP nennsylvRaunsisaSea,lg lFe o undatSiaonntC,al ara, SoutheCranl ifoSrntiaan,f oSrtda,n fLoarwdS chooTlo,r onLtaow SchooTlu,ft sW,a shington, WashLionugiWtseo,sn l-eSytWa.en s,t ernO ntarWiiol,l iaanmdsY ,a lLea wS chool.
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