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The startup equation : a visual guidebook for building your startup PDF

508 Pages·2016·29.81 MB·English
by  Fisher
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Copyright © 2016 by Steven Fisher and Ja-Naé Duane. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a data base or retrieval system, without the prior written permission of the publisher. ISBN: 978-0-07-183237-3 MHID: 0-07-183237-8 The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-183236-6, MHID: 0-07-183236-X. eBook conversion by codeMantra Version 1.0 All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill Education eBooks are available at special quantity discounts to use as premiums and sales promotions or for use in corporate training programs. To contact a representative, please visit the Contact Us page at www.mhprofessional.com. All art in this book was created for The Startup Equation unless explicitly noted. TERMS OF USE This is a copyrighted work and McGraw-Hill Education and its licensors reserve all rights in and to the work. Use of this work is subject to these terms. Except as permitted under the Copyright Act of 1976 and the right to store and retrieve one copy of the work, you may not decompile, disassemble, reverse engineer, reproduce, modify, create derivative works based upon, transmit, distribute, disseminate, sell, publish or sublicense the work or any part of it without McGraw-Hill Education’s prior consent. You may use the work for your own noncommercial and personal use; any other use of the work is strictly prohibited. Your right to use the work may be terminated if you fail to comply with these terms. THE WORK IS PROVIDED “AS IS.” McGRAW-HILL EDUCATION AND ITS LICENSORS MAKE NO GUARANTEES OR WARRANTIES AS TO THE ACCURACY, ADEQUACY OR COMPLETENESS OF OR RESULTS TO BE OBTAINED FROM USING THE WORK, INCLUDING ANY INFORMATION THAT CAN BE ACCESSED THROUGH THE WORK VIA HYPERLINK OR OTHERWISE, AND EXPRESSLY DISCLAIM ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. McGraw-Hill Education and its licensors do not warrant or guarantee that the functions contained in the work will meet your requirements or that its operation will be uninterrupted or error free. Neither McGraw-Hill Education nor its licensors shall be liable to you or anyone else for any inaccuracy, error or omission, regardless of cause, in the work or for any damages resulting therefrom. McGraw-Hill Education has no responsibility for the content of any information accessed through the work. Under no circumstances shall McGraw-Hill Education and/or its licensors be liable for any indirect, incidental, special, punitive, consequential or similar damages that result from the use of or inability to use the work, even if any of them has been advised of the possibility of such damages. This limitation of liability shall apply to any claim or cause whatsoever whether such claim or cause arises in contract, tort or otherwise. This book is dedicated to Ja-Naé. She is on the cover with me but is really the reason this book is written and in your hands. She is my wife, my life, my best friend. And from my two page wedding vows, I reaffirm to always be your partner in fun and adventure, your lover, your sounding board, your co-pilot, your sous chef, your copyeditor, and your best friend. And to always flush the toilet and remember to put the seat down when I am done. Love you, babe. Steve Love you too. Ja-Naé In Memory of Karl Baehr A Teacher, A Mentor, A Friend. And yes. Profit is good. Contents Acknowledgments Foreword Our Story SECTION 1 DISCOVERING THE EQUATION 1. The Age of YOU: The Entrepreneur The Next Billion Entrepreneurs Create or Die The New Industrial Revolution Choose Your Own Startup Adventure 2. The Rise of the Startup Economy The New Startup Economy A Tale of Two Cities: Savannah and Boulder What Makes a Great Startup Economy? Where is the Best Startup Economy for Your Business? 3. The Six Forces of Change Force #1: The Anywhere, Liquid Workforce Force #2: The New Work Order—Connected, Collaborative, Creative Force #3: The Connected and Engaged Customer Force #4: The Era of the Maker Force #5: The Sharing Economy Force #6: The New Creative Economy Applying the Six Forces to Your Startup 4. The Startup Equation The Equation Structure Building the Foundation Crafting the Equation Growing the Dream The Periodic Table for Startups This is a Living Diagram SECTION 2 BUILDING THE FOUNDATION 5. The Entrepreneur’s Journey Building a Great Entrepreneur Finding the Leader Within Entrepreneurs, Know Thyself No MBA Required Plan to Succeed, Not Win Getting Ready … 6. The Big Idea What’s The Big Idea? Generate Ideas with Brainstorming Communicate Ideas Through Sketching Utilize Collaboration to Build Focus on the Right Opportunity Getting Ready … 7. Strength in Agility Living the Lean Startup Life Discovering Your BASE Business Model Thoughts on Financial Models Building Your Minimum Viable Product Vision Without Execution is Just Bullshit The Art of the Pivot Getting Ready … SECTION 3 CRAFTING THE EXPERIENCE 8. Culture of Wow Culture Starts with the Person at the Top Finding the Right Culture Mix Creating the Right Cultural Balance Supporting Balance, Preventing Burnout Closing the Creativity Gap Leveraging Coworking and Makerspaces Getting Ready … 9. Rewards of Great Teams The Single Founder vs Co-Founding Team How to Find The Right Co-founder Recruiting the A-Team Leveraging Great Mentors and Advisors Building and Leveraging Great Advisory Boards Crafting a Stellar Board of Directors Getting Ready … 10. Creating Great Customer Experiences Everything Starts with the Customer The Six Disciplines of Great Customer Experiences Discovering the Customer Journey Building a Minimum Delightful Product Customers as Partners Leveraging Benchmarks, Testing and Customer Insights Getting Ready … 11. The New Brand Order Great Brands = Great Experiences Building a GREAT Brand Takes GUTS! Creating a Brand Identity Bringing Your Brand to Life How to Think About Your Brand Affinity Getting Ready … SECTION 4 GROWING THE DREAM 12. No Money, No Excuses Picking a Funding Strategy Leveling Up With Angels and VCs The Art of the Pitch Beyond Investors: Loans, Grants and Cash Flow Startup Rocket Fuel: Accelerators and Incubators Getting Ready … 13. Startup Marketing Alchemy Seeing the Big Picture Knowing Your Customers The World’s Shortest Marketing Plan Startup Marketing Mixology An Inbound Strategy to Unite Them All Growth Hacking Your Startup Getting Ready … 14. ROI of Happy Customers Building a Sales Engine Hacking Your Sales Process Mavericks, Journeymen, Superstars and Trouble Creating Loyalty with Brand Evangelists and Raving Fans Getting Ready … 15. Scaling to New Heights Scaling the Elements The 3 Ms of Scaling Jumping the Gun Building an Engine of Growth Running on All Cylinders Getting Ready … 16. Always Be Innovating Creating a Culture of Innovation The Rules and Habits of Innovation Everyone is a Design Thinker The Art of SMART Innovation Every Entrepreneur Needs to Be a DEO Getting Ready … 17. The Exponential Power of the X-Factor Driven to Succeed Bouncing Up, Not Bouncing Back Curiosity Killed the Bad Idea A Startup State of Mind Serendipity Not Included Getting Ready … SECTION 5 CHARTING THE ADVENTURE 18. Choose Your Own Adventure One Equation to Rule Them All The Elements of Startup Success Two Questions You Must Ask The SEED Board—Where the Rubber Hits the Road Build Your Own SEED Board Your Journey is Just Beginning Notes

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Visualize Your Successful New Business You have a great idea for a new business. Now what? How do you turn that great idea into a viable business? Leveraging visual tools, The Startup Equation leads you step by step through the decisions you need to make to find your perfect startup model. You'll le
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