Table Of Content

The SAGE Handbook of Intellectual Property BK-SAGE-DAVID_HALBERT-140357.indb 1 10/17/2014 5:34:19 PM SAGE was founded in 1965 by Sara Miller McCune to support the dissemination of usable knowledge by publishing innovative and high-quality research and teaching content. Today, we publish more than 750 journals, including those of more than 300 learned societies, more than 800 new books per year, and a growing range of library products including archives, data, case studies, reports, conference highlights, and video. SAGE remains majority-owned by our founder, and on her passing will become owned by a charitable trust that secures our continued independence. Los Angeles | London | Washington DC | New Delhi | Singapore BK-SAGE-DAVID_HALBERT-140357.indb 2 10/17/2014 5:34:19 PM The SAGE Handbook of Intellectual Property Edited by Matthew David and Debora Halbert BK-SAGE-DAVID_HALBERT-140357.indb 3 10/17/2014 5:34:20 PM SAGE Publications Ltd Editorial arrangement © Matthew David and Debora Halbert 2015 1 Oliver’s Yard 55 City Road London EC1Y 1SP Chapter 1 © Anne Barron 2015 Chapter 22 © Claudy Op den Chapter 2 © Sarah Louisa Kamp 2015 SAGE Publications Inc. Phythian-Adams 2015 Chapter 23 © John Tehranian 2455 Teller Road Chapter 3 © Shubha Ghosh 2015 Thousand Oaks, California 91320 2015 Chapter 24 © Matthew David, Chapter 4 © Debora Halbert 2015 Andrew Kirton and Peter SAGE Publications India Pvt Ltd Chapter 5 © Daniel Gervais 2015 Millward 2015 B 1/I 1 Mohan Cooperative Industrial Area Chapter 6 © Peter K. Yu 2015 Chapter 25 © Matthew David Mathura Road Chapter 7 © Salvador Millaleo and Natasha Whiteman 2015 New Delhi 110 044 and Hugo Cadenas 2015 Chapter 26 © Natasha Whiteman Chapter 8 © Alex Perullo and 2015 SAGE Publications Asia-Pacific Pte Ltd Andrew J. Eisenberg 2015 Chapter 27 © Greg Lastowka 3 Church Street Chapter 9 © Margaret Chon 2015 2015 #10–04 Samsung Hub Chapter 10 © Chris Rojek 2015 Chapter 28 © Jessica Silbey Singapore 049483 Chapters 11 and 12 © Rosemary 2015 J. Coombe, Sarah Ives and Chapter 29 © Uma Suthersanen Daniel Huizenga 2015 2015 Chapter 13 © Chidi Oguamanam Chapter 30 © Ian Brown 2015 2015 Chapter 31 © Andrew Kirton 2015 Chapter 14 © Colin Darch 2015 Chapter 32 © David S. Wall 2015 Chapter 15 © Lillian Álvarez 2015 Chapter 33 © Colin Darch 2015 Chapter 16 © Lee Edwards, Chapter 34 © Graham Dutfield Bethany Klein, David Lee, 2015 Editor: Chris Rojek Giles Moss and Fiona Philip Chapter 35 © Susanna H.S. Assistant editor: Gemma Shields 2015 Leong 2015 Production editor: Shikha Jain Chapter 17 © Dave O’Brien Chapter 36 © Jake Dunagan 2015 Copyeditor: Rosemary Campbell 2015 Chapter 37 © William R. Kramer Proofreader: Katie Forsythe Chapter 18 © Jyh-An Lee 2015 2015 Indexer: Matthew David and Debora Halbert Chapter 19 © Pradip Ninan Chapter 38 © Matthew Rimmer Marketing manager: Michael Ainsley Thomas 2015 2015 Cover design: Wendy Scott Chapter 20 © Lisa Dobbin and Typeset by: Ceveo Publisher Services Martin J. Zeilinger 2015 Printed and bound by CPI Group (UK) Ltd, Chapter 21 © Raizel Liebler 2015 Croydon, CR0 4YY [for Antony Rowe] Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act, 1988, this publication may be reproduced, stored or transmitted in any form, or by any means, only with the prior permission in writing of the publishers, or in the case of reprographic reproduction, in accordance with the terms of licences issued by the Copyright Licensing Agency. Enquiries concerning reproduction outside those terms should be sent to the publishers. Library of Congress Control Number: 2014940531 At SAGE we take sustainability seriously. British Library Cataloguing in Publication data Most of our products are printed in the UK using FSC papers and boards. When we A catalogue record for this book is available from the British Library print overseas we ensure sustainable papers are used as measured by the Egmont grading system. We undertake an annual audit to monitor our sustainability. ISBN 978-1-4462-6634-2 BK-SAGE-DAVID_HALBERT-140357.indb 4 10/17/2014 5:34:23 PM Contents List of Figures and Tables x Notes on the Editors and Contributors xi Preface xxii Acknowledgements xxv List of Acronyms xxvi Introduction xxxiii Matthew David and Debora Halbert Part I FoundatIons and PhIlosoPhIes: Intellectual ProPerty In a Global World 1 Matthew David and Debora Halbert 1 Intellectual Property and the ‘Open’ (Information) Society 5 Anne Barron 2 ‘The Economic Foundations of Intellectual Property’: An Arts and Cultural Economist’s Perspective 28 Sarah Louisa Phythian-Adams 3 The Idea of International Intellectual Property 52 Shubha Ghosh 4 Globalization and Intellectual Property 71 Debora Halbert Part II IP and develoPment 89 Matthew David and Debora Halbert 5 TRIPS and Development 95 Daniel Gervais 6 Déjà Vu in the International Intellectual Property Regime 113 Peter K. Yu 7 Intellectual Property in Chile: Problems and Conflicts in a Developing Society 130 Salvador Millaleo and Hugo Cadenas BK-SAGE-DAVID_HALBERT-140357.indb 5 10/17/2014 5:34:23 PM vi The SAGe hAndbook of InTellecTuAl ProPerTy 8 Musical Property Rights Regimes in Tanzania and Kenya after TRIPS 148 Alex Perullo and Andrew J. Eisenberg Part III brandInG the World 165 Matthew David and Debora Halbert 9 Slow Logo: Brand Citizenship in Global Value Networks 171 Margaret Chon 10 Counterfeit Commerce: The Illegal Accumulation and Distribution of Intellectual Property 189 Chris Rojek 11 Geographical Indications: The Promise, Perils and Politics of Protecting Place-Based Products 207 Rosemary J. Coombe, Sarah Ives and Daniel Huizenga 12 The Social Imaginary of Geographical Indicators in Contested Environments: Politicized Heritage and the Racialized Landscapes of South African Rooibos Tea 224 Rosemary J. Coombe, Sarah Ives and Daniel Huizenga 13 Farmers’ Rights and the Intellectual Property Dynamic in Agriculture 238 Chidi Oguamanam Part Iv betWeen economy and culture 259 Matthew David and Debora Halbert 14 The Political Economy of Traditional Knowledge, Trademarks and Copyright in South Africa 263 Colin Darch 15 Author and Cultural Rights: The Cuban Case 279 Lillian Álvarez 16 Communicating Copyright: Discourse and Disagreement in the Digital Age 300 Lee Edwards, Bethany Klein, David Lee, Giles Moss and Fiona Philip 17 Creativity and Copyright: The International Career of a New Economy 315 Dave O’Brien BK-SAGE-DAVID_HALBERT-140357.indb 6 10/17/2014 5:34:23 PM conTenTS vii Part v commons 331 Matthew David and Debora Halbert 18 Non-Profits in the Commons Economy 335 Jyh-An Lee 19 Copyright and Copyleft in India: Between Global Agendas and Local Interests 355 Pradip Ninan Thomas 20 Treasuring IP: Free Culture, Media Piracy and the International Pirate Party Movement 370 Lisa Dobbin and Martin J. Zeilinger Part vI creatIve coPyInG 387 Matthew David and Debora Halbert 21 Copyright and Ownership of Fan Created Works: Fanfiction and Beyond 391 Raizel Liebler 22 Copyright and Film Historiography: The Case of the Orphan Film 404 Claudy Op den Kamp 23 Dangerous Undertakings: Sacred Texts and Copyright’s Myth of Aesthetic Neutrality 418 John Tehranian Part vII audIences and sharInG 431 Matthew David and Debora Halbert 24 Sports Television Broadcasting and the Challenge of Live-Streaming 435 Matthew David, Andrew Kirton and Peter Millward 25 ‘Piracy’ or Parody: Moral Panic in an Age of New Media 451 Matthew David and Natasha Whiteman 26 Intellectual Property and the Construction of Un/Ethical Audiences 470 Natasha Whiteman Part vIII creatIve orIGIns and lImItatIons 491 Matthew David and Debora Halbert 27 Copyright Law and Video Games: A Brief History of an Interactive Medium 495 Greg Lastowka BK-SAGE-DAVID_HALBERT-140357.indb 7 10/17/2014 5:34:23 PM viii The SAGe hAndbook of InTellecTuAl ProPerTy 28 Promoting Progress: A Qualitative Analysis of Creative and Innovative Production 515 Jessica Silbey 29 Copyright and Industrial Objects: Aesthetic Considerations and Policy Discriminations 539 Uma Suthersanen Part IX reGulatInG InnovatIve technoloGy 563 Matthew David and Debora Halbert 30 Copyright Technologies and Clashing Rights 567 Ian Brown 31 Music, Technology and Copyright: The Makings and Shakings of a Global Industry 586 Andrew Kirton 32 Copyright Trolling and the Policing of Intellectual Property in the Shadow of Law 607 David S. Wall Part X Parameters oF Patent 627 Matthew David and Debora Halbert 33 Politics, Law and Discourse: Patents and Innovation in Post-Apartheid South Africa 631 Colin Darch 34 Traditional Knowledge, Intellectual Property and Pharmaceutical Innovation: What’s Left to Discuss? 649 Graham Dutfield 35 Patentable Subject Matter: A Comparative Jurisdictional Analysis of the Discovery/Invention Dichotomy 665 Susanna H.S. Leong Part XI PatentInG the Future? 685 Matthew David and Debora Halbert 36 Who Owns the Extended Mind? The Neuropolitics of Intellectual Property Law 689 Jake Dunagan BK-SAGE-DAVID_HALBERT-140357.indb 8 10/17/2014 5:34:23 PM Contents ix 37 Outer Space, Alien Life and Intellectual Property Protocols: An Opportunity to Rethink Life Patents 708 William R. Kramer 38 Intellectual Property and Global Warming: Fossil Fuels and Climate Justice 727 Matthew Rimmer Author Index 754 Subject Index 769 BK-SAGE-DAVID_HALBERT-140357.indb 9 10/17/2014 5:34:23 PM