Table Of Content

“An impressive collection of leading thinkers in the CSR space address important topics in this book, including corporate advocacy, CSR crisis, stakeholder engagement, and transparency among a broad range of organization types. This volume is a ‘must-have’ reference for any scholar or student of CSR”. Denise Sevick Bortree, Director of the Arthur W. Page Center, The Pennsylvania State University, USA “This is a wonderful compendium of research on CSR communication featuring the world’s leading scholars in the field along with some of the best new voices emerging across the globe. If you only read one book on CSR this year, make it this one”. Andrew Crane, Director of the Centre for Business, Organisations and Society, University of Bath, UK “This Handbook brings together leading CSR communication scholars to offer a diverse range of perspectives and topical emphases that will guide and inspire research. The Handbook not only captures existing literature; it pushes past the boundaries of existing CSR scholarship to set an exciting agenda for the future”. Joshua B. Barbour, University of Texas at Austin, USA THE ROUTLEDGE HANDBOOK OF CORPORATE SOCIAL RESPONSIBILITY COMMUNICATION This handbook is a resource for students, faculty, and researchers who are focused on understanding the role communication plays in the formation and execution of corporate social responsibility (CSR) activities. Bringing together authors who are thought-leaders and emerging scholars from diverse theoretical and methodological perspectives, it examines the issues central to CSR communication including: theoretical underpinnings, form and content of CSR messaging, the boundaries of engagement, and the tensions associated with CSR communication. It offers a unique combination of functional and formative approaches to CSR communication designed to expose readers to a blend of approaches. With attention to issues of diversity, equity, and inclusion, this handbook also explicitly addresses recent societal changes and how those changes will impact CSR communication research and practices in the future. Offering both a strong introduction to topics for novices as well as a more advanced interrogation of CSR communication for more knowledgeable readers, the handbook is appropriate for advanced students and researchers in public relations, strategic communication, organizational communication, and allied fields. Amy O’Connor is an associate professor in the Hubbard School of Journalism & Mass Communication at the University of Minnesota–Twin Cities. Her research explores what CSR means to corporations and stakeholders, how institutional level pressure determines CSR, and how CSR influences stakeholder-organization relationships. Her research is published in diverse disciplinary journals: Business & Society, Management Communication Quarterly, and Public Relations Review. ROUTLEDGE HANDBOOKS IN COMMUNICATION STUDIES The Routledge Handbook of Strategic Communication Edited by Derina Holtzhausen and Ansgar Zerfass The Routledge Handbook of Digital Writing and Rhetoric Edited by Jonathan Alexander and Jacqueline Rhodes The Routledge Handbook of Positive Communication Edited by José Antonio Muñiz Velázquez and Cristina M. Pulido The Routledge Handbook of Mass Media Ethics Edited by Lee Wilkins and Clifford G. Christians The Routledge Handbook of Comparative World Rhetorics: Studies in the History, Application, and Teaching of Rhetoric Beyond Traditional Greco-Roman Contexts Edited by Keith Lloyd The Routledge Handbook of Media Use and Well-Being: International Perspectives on Theory and Research on Positive Media Effects Edited by Leonard Reinecke and Mary Beth Oliver The Routledge Handbook of Queer Rhetoric Edited by Jonathan Alexander and Jacqueline Rhodes The Routledge Handbook of Nonprofit Communication Edited by Gisela Gonçalves and Evandro Oliveira The Routledge Handbook of Intercultural Mediation Edited by Dominic Busch The Routledge Handbook of Corporate Social Responsibility Communication Edited by Amy O’Connor For a full list of titles in this series, please visit https://www.routledge.com/Routledge-Handbooks-in- Communication-Studies/book-series/RHCS THE ROUTLEDGE HANDBOOK OF CORPORATE SOCIAL RESPONSIBILITY COMMUNICATION Edited by Amy O’Connor Cover image: Irina Nazarova/Getty First published 2023 by Routledge 605 Third Avenue, New York, NY 10158 and by Routledge 4 Park Square, Milton Park, Abingdon, Oxon, OX14 4RN Routledge is an imprint of the Taylor & Francis Group, an informa business © 2023 selection and editorial matter, Amy O’Connor; individual chapters, the contributors The right of Amy O’Connor to be identified as the author of the editorial material, and of the authors for their individual chapters, has been asserted in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988. All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. Trademark notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe. ISBN: 978-1-032-01909-3 (hbk) ISBN: 978-1-032-02732-6 (pbk) ISBN: 978-1-003-18491-1 (ebk) DOI: 10.4324/9781003184911 Typeset in Bembo by MPS Limited, Dehradun CONTENTS List of Contributors xi CSR Communication Research – Praxis and Promise 1 Amy O’Connor SECTION I Mapping the Field of CSR Communication 9 1 CSR Communication from a Public Relations Perspective 11 Sora Kim 2 Organizational Communication and Corporate Social Responsibility: Critical Perspectives and Reflections on the Public Good 21 Steve May 3 CSR Communication from a Rhetorical and Semiotic Perspective 34 Andrea Catellani and Øyvind Ihlen 4 Communicating CSR across Cultures: From Global and Local to Glocal Challenges 46 Parichart Sthapitanonda and Chanapa Itdhiamornkulchai 5 Articulating the Value of an Institutional Perspective in CSR Communication Research 60 Amy O’Connor and John C. Lammers vii Contents 6 Constitutive Views on CSR Communication: The Communicative Constitution of Responsible Organization, Organizing, and Organizationality 73 Dennis Schoeneborn, Sarah Glozer, and Hannah Trittin-Ulbrich 7 Toward a Multi-Dimensional Network Model of CSR Initiatives 85 Aimei Yang and Adam J. Saffer 8 A Conversation about Three Key yet Underexplored Tensions in Contemporary Notions of CSR Communication 101 Mette Morsing and Cynthia Stohl SECTION II Form and Content of CSR Communication 113 9 CSR Communication Message Effects 115 Hyejoon Rim and Weiting Tao 10 Visual Strategies for CSR Communication 128 Sun Young Lee and Sungwon Chung 11 CSR Communication and the Commodification of Compassion 139 Urša Golob and Nataša Verk 12 CSR Communication and Social Media 152 Hao Xu 13 CSR and Crisis Communication: Exploring the Research on CSR Crisis Communication 165 W. Timothy Coombs 14 Corporate Social Advocacy 177 Barbara Miller Gaither and Lucinda Austin 15 A Conversation about Conceptual and Methodological Challenges in CSR Communication Research 191 Amy O’Connor and Holly Overton SECTION III Exploring Organizational Influences on CSR Communication 197 16 CSR Communication in Stigmatized Industries 199 Tae Ho Lee viii Contents 17 Toward a Relational CSR Model: CSR Communication of Global Fortune 100 during COVID-19 Pandemic 209 Nur Uysal 18 Corporate Social Responsibility in Small- and Medium-Sized Fast-Growth Private Firms: How Is CSR Conceived, Enacted, and Communicated? 228 Peggy Cunningham 19 Overcoming the Dark Side of CSR Communication and Employee Relations 240 Ganga S. Dhanesh 20 CSR Communication and Organizational Leadership: How Does CSR Communication Contribute to Responsible Organizational Leadership? 252 Anne Ellerup Nielsen and Christa Thomsen 21 Organizational History and CSR Communication 263 Claudia Janssen Danyi 22 A Conversation about the Communicative Constitution of CSR and Its Implications for Business and Society 275 François Cooren and Michelle Shumate SECTION IV Exploring Social and Stakeholder Influences on CSR Communication 281 23 CSR Communication and Legitimacy Creation 283 Holly Overton, Virginia Harrison, and Nicholas Eng 24 Understanding CSR Partnership Communication from a Portfolio Approach 296 Chuqing Dong and Yiqi Li 25 The Collaboration Communication Conundrum: NGOs as CSR Actors, Beneficiaries, and Adversaries 310 Jiawei Sophia Fu and Yoori Yang 26 CSR in the Community: Implications for Communication, Development, and Engagement 323 Vidhi Chaudhri and Asha Kaul 27 Contesting the Meaning and Boundaries of “Safety” as CSR in the Mining Industry 333 Amy O’Connor ix