The Pebble and the Avalanche This page intentionally left blank The Pebble and the Avalanche How Taking Things Apart Creates Revolutions Moshe Yudkowsky The Pebble and the Avalanche Copyright © 2005 by Moshe Yudkowsky All rights reserved. No part of this publication may be reproduced, distributed, or trans- mitted in any form or by any means, including photocopying, recording, or other electron- ic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to the publisher, addressed “Attention: Permissions Coordinator,” at the address below. Berrett-Koehler Publishers, Inc. 235 Montgomery Street, Suite 650 San Francisco, California 94104-2916 Tel: (415) 288-0260, Fax: (415) 362-2512 www.bkconnection.com Ordering information for print editions Quantity sales.Special discounts are available on quantity purchases by corporations, associations, and others. For details, contact the “Special Sales Department” at the Berrett-Koehler address above. Individual sales.Berrett-Koehler publications are available through most bookstores. They can also be ordered directly from Berrett-Koehler: Tel: (800) 929-2929; Fax: (802) 864- 7626; www.bkconnection.com Orders for college textbook/course adoption use.Please contact Berrett-Koehler: Tel:(800) 929-2929; Fax: (802) 864-7626. Orders by U.S. trade bookstores and wholesalers.Please contact Ingram Publisher Services, Tel: (800) 509-4887; Fax: (800) 838-1149; E-mail: customer.service@ingram publisherservices.com; or visit www.ingrampublisherservices.com/Ordering for details about electronic ordering. Berrett-Koehler and the BK logo are registered trademarks of Berrett-Koehler Publishers,Inc. First Edition Hardcover print edition ISBN 978-1-57675-294-4 PDF e-book ISBN 978-1-57675-961-5 2008-1 Cover by Crowfoot Design Interior Design by Dianne Platner Production by Publication Services Tomy wife, Rachel, whose love, kindness, patience, and support made this book possible: “Many women have accomplished valor, But you outshine them all.” Proverbs 31 Tomy children, Eliezer and Channah, for their love, help, and support over the years: “He has blessed your children among you.” Psalms 147 In memory of my son, Yehuda Nattan Yudkowsky: “Who loved his fellow man, and brought them close to the Torah.” Ethics of the Fathers, 1:13 This page intentionally left blank Contents ix Preface xii Acknowledgments Part I. Disaggregation: Why the Sum of the Parts Is Greater Than the Whole Chapter One 3 Disaggregation: The Driving Force of Revolution Chapter Two 9 Starting Revolutions: What to Take Apart Chapter Three 21 Benefits of Disaggregation: The Revolutionary’s Bill of Rights Chapter Four 27 Four Stages to Revolution: Devise, Interface, Accept, Evaluate Part II. Case Studies: Two Hundred Years of Revolutions Chapter Five 43 From Horses and Buggies to Jet Planes: The Revolution in Manufacturing Chapter Six 51 The Automobile Takes On the Railroads Chapter Seven 61 The Internet’s Permanent Revolution Part III. Business Strategies: How to Cope, How to Fail, and How to Predict the Future Chapter Eight 81 Interfaces and Standards: The Nuts and Bolts of Modern Civilization Chapter Nine 97 Coping with Surprises Chapter Ten 107 Marx, Lenin, and Gates: Failed Counterrevolutions Chapter Eleven 121 The Role of Government Chapter Twelve 127 Predictions: Three Revolutions in Progress Chapter Thirteen 143 Getting Started, Finishing Touches 149 Notes 161 Index 171 About Disaggregate 173 About the Author Preface This book explains how to understand, create, and apply revolu- tions in business and technology. A few years ago, my colleagues and I met at the Boston airport to discuss the future of our organization, an industry group in the field of telecommunications. We’d hired a professional moderator to lead the discussions, and at one point the moderator had us working on the significant inventions of the past thirty years, the innovations that had transformed telecommunications. We generated a timeline with some interesting items on it (you’ll see some of them in Chapter 1), and then the moderator asked a rather ho-hum, standard question just to move the conversation along: “What do these inventions have in common?” The answer hit me like a flash of lighting: Each of the important inventions and revolutions in our field started, just as the subtitle of this book says, when people took things apart. The key innovations really had something in common—something exciting and unexpect- ed. I jumped up and explained my idea to the group. Everyone nodded, ix
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