Table of Contents Title Page Copyright Page Dedication Introduction COUNTING 1 - USE STRAWBERRY JAM SIZE 2 - IT’S PERSONAL CHANCE 3 - THE TIGER THAT ISN’T UP AND DOWN 4 - A MAN AND HIS DOG AVERAGES - THE WHITE RAINBOW PERFORMANCE - THE WHOLE ELEPHANT RISK - BRING HOME THE BACON SAMPLING - DRINKING FROM A FIRE HOSE DATA - KNOW THE UNKNOWNS SHOCK FIGURES 10 - WAYWARD TEE SHOTS COMPARISON 11 - MIND THE GAP CAUSATION 12 - THINK TWICE LAST WORD Acknowledgements FURTHER READING INDEX PRAISE FOR THE UK EDITION (PUBLISHED AS THE TIGER THAT ISN’T) “This very elegant book constantly sparks ‘Aha!’ moments as it interrogates the way numbers are handled and mishandled by politicians and the media.” —Steven Poole, The Guardian “Personal and practical . . . might even cause a social revolution.” —The Independent “This delightful book should be compulsory reading for everyone responsible for presenting data and for everyone who consumes it.” —The Sunday Telegraph “Clear-eyed and concise.”—The Times “A very funny book . . . this is one of those math books that claims to be self- help, and on the evidence presented here, we are in dire need of it.” —The Daily Telegraph “A book about numbers and how to interpret them doesn’t sound like interesting bedtime reading. Yet in the hands of Michael Blastland and Andrew Dilnot, that is what it becomes . . . a reliable guide to a treacherous subject, giving its readers the mental ammunition to make sense of official claims. That it manages to make them laugh at the same time is a rare and welcome feat.”—The Economist “Every journalist should get paid leave to read and reread The Tiger That Isn’t until they’ve understood how they are being spun.”—New Scientist “A very fine book.”—Rod Liddle, The Spectator “I have sat with Andrew Dilnot in many television studios and watched with awe as he eviscerates politicians who are trying to distort the figures to suit themselves. He is ruthless in exposing the lies that statistics can seem to support. This witty and fascinating book explains to us laymen how to make sense of numbers and how we can avoid having the wool pulled over our eyes. Invaluable.”—David Dimbleby “With an appealing combination of dry wit and numerate common sense, the authors succeed in seeing off many ‘tigers.’”—Financial Times “An eye-opening lightning tour through the daily use and abuse of ‘killer facts’: the way that statistics can beguile, distort, and mislead. . . . This is essential reading for anyone interested in politics, economics, or current affairs.” —Scotland on Sunday “Brilliant excursion into the way we misuse and misunderstand numbers and statistics, and how to see around it. . . . A great experience. Very readable, always informative and often entertaining, this is a book that every politician, civil servant and, well, everyone should read.”—popularscience.co.uk “A book that is both illuminating and highly entertaining.” —Geoff Barton, The Times Educational Supplement “Easy to read, informative, humorous, and scientific. The arguments are fascinating and the examples accessible and relevant. Not only for mathematicians, but for everyone who reads the newspaper or watches the news. Journalists would be advised to read it closely and math or stats teachers will find a wealth of real-life examples for direct use in the classroom.”—Plus online math magazine “The Tiger That Isn’t is that rarest of things: a compelling book about statistics. Easily readable . . . the book does a superb job at reminding us that numbers can only go so far in describing our very messy, very complicated, very human world.”—readysteadybook.com “This book is a valiant attempt to encourage healthy skepticism about statistics, against a culture in which both news producers and consumers like extreme possibilities more than likely ones.”—New Statesman “Very illuminating and comprehensible to even the mathematically challenged.” —Thefirstpost.co.uk “Should be compulsory reading for all schoolchildren, politicians, and government officials, and anyone who reads newspapers. It teaches critical thinking about numbers and what they mean in a hugely entertaining way.” —enlightenmenteconomics.com GOTHAM BOOKS Published by Penguin Group (USA) Inc. 375 Hudson Street, New York, New York 10014, U.S.A. Penguin Group (Canada), 90 Eglinton Avenue East, Suite 700, Toronto, Ontario M4P 2Y3, Canada (a division of Pearson Penguin Canada Inc.); Penguin Books Ltd, 80 Strand, London WC2R 0RL, England; Penguin Ireland, 25 St Stephen’s Green, Dublin 2, Ireland (a division of Penguin Books Ltd); Penguin Group (Australia), 250 Camberwell Road, Camberwell, Victoria 3124, Australia (a division of Pearson Australia Group Pty Ltd); Penguin Books India Pvt Ltd, 11 Community Centre, Panchsheel Park, New Delhi—110 017, India; Penguin Group (NZ), 67 Apollo Drive, Rosedale, North Shore 0632, New Zealand (a division of Pearson New Zealand Ltd); Penguin Books (South Africa) (Pty) Ltd, 24 Sturdee Avenue, Rosebank, Johannesburg 2196, South Africa Penguin Books Ltd, Registered Offices: 80 Strand, London WC2R 0RL, England Published by Gotham Books, a member of Penguin Group (USA) Inc. First printing, January 2009 Copyright © 2009 by Michael Blastland and Andrew Dilnot All rights reserved Gotham Books and the skyscraper logo are trademarks of Penguin Group (USA) Inc. LIBRARY OF CONGRESS CATALOGING-IN-PUBLICATION DATA Blastland, Michael. The numbers game: the commonsense guide to understanding numbers in the news, in politics, and in life/by Michael Blastland, Andrew Dilnot. p. cm. Includes index. eISBN : 978-1-440-65527-2 Without limiting the rights under copyright reserved above, no part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior written permission of both the copyright owner and the above publisher of this book. The scanning, uploading, and distribution of this book via the Internet or via any other means without the permission of the publisher is illegal and punishable by law. Please purchase only authorized electronic editions, and do not participate in or encourage electronic piracy of copyrighted materials. Your support of the authors’ rights is appreciated. While the authors have made every effort to provide accurate telephone numbers and Internet addresses at the time of publication, neither the publisher nor the authors assume any responsibility for errors, or for changes that occur after publication. Further, the publisher does not have any control over and does not assume any responsibility for author or third-party Web sites or their content. http://us.penguingroup.com To Catherine, Katey, Rosie, Cait, Julia, Joe, and Kitty INTRODUCTION This book began over a pizza as an idea for a BBC radio program. Few took it seriously: “Numbers? On the radio?” In six short years the program More or Less became a fixture in the schedules, the skepticism wilted, and our extravagant ambition—of changing the culture of numbers in public argument— blinked into sunlight. Listeners told of the subversive thrill of having the mental ammunition to shoot down official claims and dodgy data—regardless of the politics. They relished clarity on facts they’d not been given straight before, told in surprising, accessible ways that made them wonder, not always politely, why they’d had to wait so long for what seemed so straightforward. The program chased down bad data and sought out good to answer pressing questions about economic and social life, it poked fun at politicians, media, and others who were content to spout numerical gibberish, it sifted research and delved into surveys and samples to find the true measure of trends, attitudes, and behavior, it sought to put risk into human proportion, and to popularize simple principles and tricks for seeing through numbers. Wherever they appeared—and they seemed to appear everywhere—we insisted they speak clearly, exposing their limitations, acknowledging their uncertainty, but also applauding their insights. In doing so, we came across an apparently endless stream of stories, some comic, some tragic, some scandalous. Neither of us is a professional mathematician or statistician. One is a Cambridge English graduate who began asking dumb questions about numbers in the news only to find that too many of the answers were even dumber, the other an economist who is now principal of a college at Oxford University, and came to public notice as the fiercely independent head of an economic research institute. One thinks the other tall enough to be a mutant giant, while the second thinks the first should get a proper job as a jockey, which makes us middling, on average, and just goes to show the trouble with averages. What we share is the same incredulity at the way a whole language seems to be debased. The radio program acquired a growing, often devoted, always opinionated audience of nearly a million, a Web site, imitators in the press, the financial backing of the Open University, and the interest of publishers. It became part of BBC training for new and established journalists, the basis of lectures, articles in the press, and journals and, though we hope this is not the last of its
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