Brand new edition of this beslseller THE How anvone can make monev trading shares 2ndldmon Robbie Burns The Naked Trader 2nd edition How anyone can make money trading shares by Robbie Burns HARRIMANHOUSELTD 3APennsRoad Petersfield Hampshire GU322EW GREATBRITAIN Tel:+44(0)1730233870 Fax:+44(0)1730233880 Email:[email protected] Website:www.harriman-house.com FirsteditionpublishedinGreatBritainin2005byHarrimanHouse. Thiseditionprintedin2007 Copyright©HarrimanHouseLtd TherightofRobbieBurnstobeidentifiedastheauthorhasbeenasserted inaccordancewiththeCopyright,DesignandPatentsAct1988. ISBN1-905-641-51-6 978-1-905641-51-2 BritishLibraryCataloguinginPublicationData ACIPcataloguerecordforthisbookcanbeobtainedfromtheBritishLibrary. Allrightsreserved;nopartofthispublicationmaybereproduced,storedinaretrieval system,ortransmittedinanyformorbyanymeans,electronic,mechanical, photocopying,recording,orotherwisewithoutthepriorwrittenpermissionofthe Publisher.Thisbookmaynotbelent,resold,hiredoutorotherwisedisposedofbyway oftradeinanyformofbindingorcoverotherthanthatinwhichitispublishedwithout thepriorwrittenconsentofthePublisher. PrintedandboundbyCPIGroup‘WilliamClowes’Suffolk. IndexbyIndexingSpecialists(UK)Ltd AuthorphotosbyJimMarks Noresponsibilityforlossoccasionedtoanypersonorcorporatebodyactingor refrainingtoactasaresultofreadingmaterialinthisbookcanbeacceptedbythe Publisher,bytheAuthor,orbytheemployeroftheAuthor. Designatedtrademarksandbrandsarethepropertyoftheirrespectiveowners. Contents AboutTheAuthor vii Acknowledgements viii 1 – Introduction 1 WelcomeToTheCrazyWorldOfShares 3 EscapingTheRatRace 7 ADayInTheLifeOfANakedTrader 11 2 – Getting Started 25 IsTradingRightForYou? 27 Whoareyou? 27 TypesOfTraders/Investors 31 WhatDoYouWantFromYourTrading? 37 TheTrader’sToolkit 41 Introduction 41 Thetoolkit 42 Yourtradingenvironment 54 ImportantThingsToKnowAboutTradingOrInvesting 57 Gettoknowyourareaofexpertise 71 3 – The Knowledge 73 WhatYouNeedToKnowToStartTrading 75 Spreads 76 Tradingcosts 78 Normalmarketsize 80 Tradinghours 81 Whysharesmoveupordown! 81 Marketmakersandthecrowd 84 Dividends 87 Howdoyoubuyandsellashare? 91 HowDoIFindSharesWorthLookingAt? 93 HowToSelectShares 101 Pickingundervaluedshares–mysecret! 119 WAGS&SHAGS 123 iii TheNakedTrader ChartsAndHowIUseThem 127 Buybacks,AGMsandPerks 135 Sharebuybacks 135 Shareholders’meetings/AGMs/presentations 135 Shareperks 136 ThePerfectPortfolio 137 4 – Trading Strategies 139 MarketTiming 141 Volumes 148 SettingStopLossesAndProfitTargets 153 IPOs–HowTheyCanMakeYouMoney 161 Buyingintonewissues 163 Mainmarketnewissues 165 AIMnewissues 167 TradingTips–TimesOfTheYear 171 TimeForTeaAndToast 175 10WinningStrategies 179 Strategy1: seekcompaniesstartingtochange 181 Strategy2: findcheapshares! 184 Strategy3: buyahotsector 186 Strategy4: recoveryplays 189 Strategy5: playshort-termtrends 192 Strategy6: buyboringcompanies!! 194 Strategy7: buyshares“doingthesplits” 196 Strategy8: companiesdoingwellinspecialistmarkets 198 Strategy9: findingbidtargets 201 Strategy10:buysharesmovinguptothemainmarket fromAIM 207 Otherstrategies 209 5 – More Knowledge 211 SIPPs 213 BulletinBoards 217 Bulletinboardshorthand 220 Level2AndDMA 221 DirectMarketAccess(DMA) 226 iv Contents SpreadBetting 227 NakedTrader’stengoldenrulesforspreadbetting 246 Directory 247 Shorting–makingmoneywhensharesfall 248 OtherInstruments 255 CFDs 255 Coveredwarrants 257 Investmenttrusts 258 6 – Trading in Real Life 261 ItShouldn’tHappenToAShareTrader… 263 Avoidingthestinkers(don’teatprunes) 263 Mistakesnewinvestorsmake 272 Toptenmistakes 275 Andnow,mybigmistakes… 283 DearNakedTrader… 287 Traders’Tales 303 TheMarketCanSeeYouComing 315 7 – The End (Almost) 323 TheNakedTraderRules 325 Finally… 329 Appendix 333 Websitesworthalook 335 Books 337 Quiz–Whatsortofinvestorareyou? 340 NakedTraderseminars 345 Threelittlelettersaddendum 347 Index 349 Spend a day with Robbie at one of his seminars near Heathrow Airport, London and bring the book to life! More details on page 345. v About The Author Robbie Burns has been a journalist and writer since he graduated from Harlow Journalism College in 1981. After starting life as a reporter and editor for various local newspapers, from 1988-1992hewaseditorofITVandChannel4’s teletext services. He also wrote ITV’s daily teletext soap opera “Park Avenue” for 5 years. He then went on to freelance for various newspapers including TheIndependentand The Sun, and also helped set up a financial news service for CNN. In 1997, he became editor for BSkyB’s teletext services and set up their shares and finance service. While there he also set up various entertainment phone lines in conjunction with BSkyB including a “Buffy The Vampire Slayer” phoneline which made him nearly £250,000. He left full-time work in 2001 to trade and run his own businesses, which included a café in London that he sold, doubling his money on the initial purchase.WhileatBSkyB,Robbiebroadcastadiaryofhissharetradeswhich became hugely popular. He transferred the diary to his website, www.nakedtrader.co.uk, which became one of the most read financial websites in the UK. Between 2002 and 2005, he wrote a column for The SundayTimes,‘MyDIYPension’,featuringsharebuysandsellsmadeforhis pension fund which he runs himself in a SIPP. He managed to double the money in his pension fund from £40,000 to £80,000 in under three years as chronicled in theSundayTimes. By mid 2007 he doubled it again, reaching £165,000. Robbie now writes a weekly column for the leading financial website, ADVFN.com. Robbiehasmadeataxfreeprofitofwellover£500,000fromtradingshares since 1999, and has made a profit every year, even during the market downturnof2000-2002.Publictradesmadeforhiswebsitehavemademore than £400,000. HelivesinariversideapartmentontheThameswithhiswife,Elizabeth,son Christopher and cat Diddle. His hobbies include chess, running, swimming, horse racing, and trading shares from his bedroom, erm… naked. After all, he wouldn’t be seen dead in a thong… vii Acknowledgements ThankstomywifeElizabethforhersupportandputtingupwithmemoaning constantly while I was writing the book. It’s like putting together a giant jigsaw puzzle and often it drove me crackers. Thanks to Roy for the great cartoons.Alsothankstoallthecontributorstothesuccessandfailurestories. Thanks also to my editor, Stephen Eckett, for his always valuable contributions – and for making sure everything is as accurate as it can be. If there are any spelling misstakes they are his fault and not mine, OK? viii -~ THE: lit I NAKeD T~'E~~ H_,- . -C"'?'t_ -
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