Table Of Content

Cover Page: a Title Page Page: i Copyright Page Page: iv Dedication Page: v Contents Page: vii FOREWORD Page: ix INTRODUCTION Page: xi PART I RETAIL’S REIGN AND THE METAIL UPRISING Page: 1 CHAPTER 1 WHEN RETAIL WAS KING Page: 3 CHAPTER 2 THEN ALONG CAME THE INTERNET Page: 17 CHAPTER 3 THE QUANTUM CONSUMER REVOLUTION Page: 29 PART II SIX INGREDIENTS FOR METAIL SUCCESS Page: 47 CHAPTER 4 COST: GIVE ME A STEAL Page: 49 CHAPTER 5 CONVENIENCE: MAKE IT EASY FOR ME Page: 75 CHAPTER 6 CATEGORY EXPERT: SHOW ME WHAT YOU KNOW Page: 99 CHAPTER 7 CUSTOMIZATION: THAT MADE-FOR-ME FEELING Page: 119 CHAPTER 8 CURATION: THAT CHOSEN-FOR-ME FEELING Page: 136 CHAPTER 9 COMMUNITY: MAKE ME FEEL WELCOME Page: 157 PART III ADDITIONAL INSIGHTS Page: 177 CHAPTER 10 WHAT TO DO ON MONDAY MORNING? Page: 179 EPILOGUE THAT WAS THEN, THIS IS NOW Page: 191 ACKNOWLEDGMENTS Page: 193 NOTES Page: 197 INDEX Page: 201

Description:

Rethink, rebuild, and re-energize your relationship with every customer for ultimate success in today’s Metail economy Armed with computers, tablets, smartphones, and social media, today’s consumers have revolted against the marketplace status quo. Demanding a voice, and sometimes a hand, in the products they buy, these digitally empowered consumers―"Me's"―have inverted the traditional power dynamics of retail into Metail. To put it simply, your customers are now in charge, and you must recognize and embrace this fact in order to survive in new Metail economy. From Joel Bines, one of today’s top retail brand thought leaders, The Metail Economy provides innovative methods for connecting with the Me-centric consumer and shows how to thrive in this consumer revolution. Bines provides examples of companies that have failed to address the Metail paradigm, along with those that are on the right path, clearly illustrating how the traditional power dynamic has inverted and why it matters for business survival. Bines offers six proven models you can use to cultivate and serve highly informed and empowered customers in the Metail marketplace: Curation Customization Category Expertise Cost Convenience Community Bines explains why you shouldn’t pigeonhole your business into one model, but rather develop a deep self-awareness about how your organization is viewed and valued by your customers―and focus your efforts accordingly. Whether you’re the CEO of a global organization or starting your own clothing boutique, you must become a Metailer―and this groundbreaking book will show you how.