THE LIMITS OF GLOBALIZATION In the media and in political debate we are continually reminded of the emergence of global competition or even of a global culture. At the same time we hear cries of alarm that such forces combined with increasingly unrestrained and unregulated markets are destroying communities, undermining local values and weakening the ability of nation states to regulate their affairs and maintain a sense of common national identity. These two views frequently convey contradictory messages. The first demands our submission to the inexorable logic of emerging global forces; the second calls for a renewal of political projects which can defend ‘society’ and ‘community’ against such forces. These debates have found an echo in the increasingly influential theory of globalization. The limits of globalization assesses the claims made by globalization theorists from a variety of perspectives and disciplines, and through a mixture of case studies and theoretical reflections. It asks to what extent assumptions from the wider public debate have been absorbed into the social sciences and whether we are not perpetuating what some refer to as the ‘rhetoric’ and others the ‘myth’ of globalization. Using a broad selection of examples, ranging from the struggle over the future of Berlin’s Potsdamer Platz to the regulation of international air transport, the contributors examine the complexity of so-called processes of globalization. They identify not merely its ‘limits’ but also the countervailing forces which contest or channel social and political change. The contributions are gathered under four headings: contesting global forces; homogenized culture or enduring diversity?; the national, the international and the global; and theoretical reflections. Case studies cover cultural analysis, international relations, industrial relations, and economic and urban policy. Theoretical contributions offer an analysis of the emergence of the concept of the globe and the global, an examination of ethnic homogenization and fragmentation, and an analysis of the impact of disembedded markets upon society. Alan Scott is Senior Lecturer in Sociology at the University of East Anglia. INTERNATIONAL LIBRARY OF SOCIOLOGY Founded by Karl Mannheim Editor: John Urry Lancaster University THE LIMITS OF GLOBALIZATION Cases and arguments Edited by Alan Scott London and New York First published 1997 by Routledge 11 New Fetter Lane, London EC4P 4EE This edition published in the Taylor & Francis e-Library, 2003. Simultaneously published in the USA and Canada by Routledge 29 West 35th Street, New York, NY 10001 © 1997 selection and editorial matter, Alan Scott; individual chapters, the contributors. All rights reserved. No part of this book may be reprinted or reproduced or utilized in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library Library of Congress Cataloging in Publication Data A catalogue record for this book has been requested ISBN 0-203-42622-3 Master e-book ISBN ISBN 0-203-73446-7 (Adobe eReader Format) ISBN 0-415-10565-X (hbk) ISBN 0-415-10566-8 (pbk) CONTENTS List of figures vii List of tables viii Notes on contributors ix Acknowledgements xii 1 INTRODUCTION — GLOBALIZATION: SOCIAL PROCESS OR POLITICAL RHETORIC? 1 Alan Scott Part I Contesting global forces 2 THE FUTURES OF BERLIN’S POTSDAMER PLATZ 25 Howard Caygill 3 THE GLOBAL COMMON: THE GLOBAL, LOCAL AND PERSONAL; DYNAMICS OF THE WOMEN’S PEACE MOVEMENT IN THE 1980s 55 Sasha Roseneil Part II Homogenized culture or enduring diversity? 4 ‘ACROSS THE UNIVERSE’: THE LIMITS OF GLOBAL POPULAR CULTURE 75 John Street 5 AN ASIAN ORIENTALISM? LIBAS AND THE TEXTURES OF POSTCOLONIALISM 90 Rajika Jalan 6 ELVIS IN ZANZIBAR 116 Ahmed Gurnah 7 CHINESE ENTREPRENEURSHIP: CULTURE AND ECONOMIC ACTORS 143 Julia Tao and Wai-Nang Ho v CONTENTS Part III The national, the international and the global 8 GLOBALIZATION, URBAN CHANGE AND URBAN POLICIES IN BRITAIN AND FRANCE 181 Alan Harding and Patrick Le Galès 9 AIR TRANSPORT AND GLOBALIZATION: A SCEPTICAL VIEW 202 Hussein Kassim 10 GLOBALIZATION, THE COMPANY AND THE WORKPLACE: SOME INTERIM EVIDENCE FROM THE AUTO INDUSTRY IN BRITAIN 223 Paul Stewart and Philip Garrahan 11 NATIONALISM AND THE FALL OF THE USSR 238 Mike Bowker Part IV Theoretical reflections: social theory, cultural subjectivism and disembedded markets 12 GLOBALIZATION AS AN EMERGENT CONCEPT 257 Richard Kilminster 13 WIDER HORIZONS WITH LARGER DETAILS: SUBJECTIVITY, ETHNICITY AND GLOBALIZATION 284 Cesare Poppi 14 THE WORLD MARKET UNBOUND 306 Elmar Altvater and Birgit Mahnkopf Bibliography 327 Index 350 vi FIGURES 2.1 Views of Potsdamer Platz, 1901–1953 27 2.2 Freidrich Gilly, perspective of the monument to Fredrick the Great, 1797 31 2.3 Karl Friedrich Schinkel’s Triumphal Arch, 1817 33 2.4 Potsdamer Platz and the remains of Schinkel’s gates, March 1946 35 2.5 Potsdamer Platz from the air, Fall 1935 36 2.6 Project Potsdamer Platz 52 5.1 ‘Ode to Velvets’ 93 5.2 ‘Something in the way they move’ 96 5.3 ‘Boom Shack A Lack!!’ 103 10.1 NMTs and working harder 232 10.2 The effect of NMTs on skill 233 10.3 The effect of NMTs on physical effort 234 10.4 The effect of NMTs on mental effort 234 10.5 The effect of NMTs on job interest 235 14.1 Mechanisms of disembedding 310 14.2 From disembedding to the external constraints of the world market and the loss of sovereignty in economic policy 319 14.3 The complexity of the market 324 vii TABLES 7.1 Development of private enterprises in China, 1989–93 147 7.2 Year of commencement of private enterprises 148 7.3 Start-up capital of private enterprises 148 7.4 Sources of start-up capital of private enterprises 149 7.5 Factors considered in making business decisions 150 7.6 Age of private entrepreneurs 150 7.7 Comparison between educational level of private entrepreneurs and those in employment within the general population 152 7.8 Occupational distribution of private entrepreneurs before setting up their business 152 7.9 Motivation for setting up private enterprises 154 7.10 Occupational distribution of the fathers of private entrepreneurs 155 7.11 Occupational distribution of the spouses of private entrepreneurs 156 7.12 Occupational distribution of the children of private entrepreneurs 157 7.13 Occupational distribution of relatives and friends of entrepreneurs 158 7.14 Channels for management personnel to join private enterprises 160 7.15 Main channels for the purchase of raw materials and goods by private enterprises 162 7.16 Reasons for donations by private enterprises 163 9.1 The freedoms of the air 207 9.2 From the Chicago regime to the single European Market in air services 214 9.3 Major partnerships of selected flag carriers 216 9.4 Major international alliances 218 viii NOTES ON CONTRIBUTORS Elmar Altvater is Professor of Political Science, Free University Berlin. He has published extensively on capitalist development, state theory, development politics, debt crises, and ecology. Recent Publications include Die Armut der Nationen, (1987), Die Zukunft des Marktes (second edition, 1992) translated as The Future of the Market (Verso, 1991), Der Preis des Wohlstands (1992) and, as co- author with Birgit Mahnkopf, Die Grenzen der Globalisierung (1996). Mike Bowker is Lecturer in Politics and International Relations, University of East Anglia. He is author of Russian Foreign Policy and the End of the Cold War (Dartmouth, 1997), co-author of Superpower Détente: a Reappraisal (Sage, 1988) and co-editor of From Cold War to Collapse (CUP, 1993). Howard Caygill is Professor of Cultural History, Goldsmiths College, University of London. He writes on philosophy and social theory, on art and architecture, and the sociology of law. He is author of Art of Judgement (Blackwell, 1989) and A Kant Dictionary (Blackwell, 1995), and co-editor of The Fate of the New Nietzsche (Avebury, 1993). His latest book, Walter Benjamin: the colour of experience, will be published by Routledge in 1998. Philip Garrahan is Professor and Head of the School of Social, Political and Economic Studies at the University of Northumbria at Newcastle. He was formerly Senior Lecturer in Politics at Sunderland University and Principle Lecturer at Teesside University. He is co-author of The Nissan Enigma (Mansell, 1992). Ahmed Gurnah was formally Lecturer in Sociology, Sheffield Halam University and is currently an Educational Officer in Sheffield Education Department. He has written widely on sociological theory as well as on social and educational policy. He is co-author of The Uncertain Science (Routledge, 1992) and is currently editing a book entided Culture for Social Renewal. He has been a guest editor of Adults Learning and Language Issues. Alan Harding is Professor of Urban Policy and Politics, European Institute of Urban Affairs, Liverpool John Moores University. He is co-author of ix
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