The Idea Generator : 15 clever thinking tools to create winning ideas quickly PDF
Preview The Idea Generator : 15 clever thinking tools to create winning ideas quickly
C H R I S T H O M A S O N ‘Insightful and practical, this book will provide you with fantastic advice on how to generate better ideas in your business.’ Oded Ran Chief Executive Offi cer, Touchnote Praise for The Idea Generator “ Insightful and practical, this book will provide you with fantastic advice on how to generate better ideas in your business. ODED RAN, CHIEF EXECUTIVE OFFICER, TOUCHNOTE “ Chris challenges traditional approaches on how creative new ideas are generated, and provides valuable alternative tools to use on a daily basis to make innovation happen. BILL JARRARD, CO-FOUNDER, MINDWERX INTERNATIONAL “ The Idea Generator is not just a set of tools but a way of thinking to help design tomorrow in a practical, easy to digest way. ROB MILLAR, MANAGING DIRECTOR, COMOTION CONSULTING LTD “ Trigger the innovative side of your brain with the most compre- hensive and powerful guide on the market. ALEJANDRO MAROTO, HEAD OF INNOVATION AND NEW BUSINESS SERVICES, TELEFÓNICA BUSINESS SOLUTIONS “ For a new and pragmatic approach to business growth, The Idea Generator is the book you need. STEVE WESTON, FORMER CEO OF MORTGAGES, BARCLAYS BANK “ Powerful, no-nonsense, business thinking tools. STUART MITCHELL, GROUP CEO, SIG PLC “ Chris Thomason shows you how to ask ‘killer questions’ and produce game-changing ideas. The Idea Generator is smart, original, and highly useful. WARREN BERGER, BEST-SELLING AUTHOR, A MORE BEAUTIFUL QUESTION “ Chris Thomason is one of the most creative and innovative thinkers I know – he is always coming up with new ideas and sharing those with me to help my company. He has even taken it so far as to package his idea so I can literally visualize what the end product might look like. His initiative and passion for bringing new ideas to life is what has gone into his book, The Idea Generator. I believe all of us can use a boost once in a while to finding ways to be more creative in what we do each day. Chris lays out a simple approach that is easy to follow and implement – no matter who you are. Enjoy Chris’s personality throughout . . . he is one in a million. KERRI K. NELSON, CEO AND PRESIDENT, CUSTOMERSFIRST NOW The Idea Generator The Idea Generator 15 clever thinking tools to create winning ideas quickly Chris Thomason Pearson Education Limited Edinburgh Gate Harlow CM20 2JE United Kingdom Tel: +44 (0)1279 623623 Web: www.pearson.com/uk First edition published 2016 (print and electronic) © Chris Thomason 2016 (print and electronic) The right of Chris Thomason to be identified as author of this work has been asserted by him in accordance with the Copyright, Designs and Patents Act 1988. The print publication is protected by copyright. Prior to any prohibited reproduction, storage in a retrieval system, distribution or transmission in any form or by any means, electronic, mechanical, recording or otherwise, permission should be obtained from the publisher or, where applicable, a licence permitting restricted copying in the United Kingdom should be obtained from the Copyright Licensing Agency Ltd, Barnard’s Inn, 86 Fetter Lane, London EC4A 1EN. The ePublication is protected by copyright and must not be copied, reproduced, transferred, distributed, leased, licensed or publicly performed or used in any way except as specifically permitted in writing by the publishers, as allowed under the terms and conditions under which it was purchased, or as strictly permitted by applicable copyright law. Any unauthorised distribution or use of this text may be a direct infringement of the author’s and the publisher’s rights and those responsible may be liable in law accordingly. All trademarks used herein are the property of their respective owners. The use of any trademark in this text does not vest in the author or publisher any trademark ownership rights in such trademarks, nor does the use of such trademarks imply any affiliation with or endorsement of this book by such owners. Pearson Education is not responsible for the content of third-party internet sites. ISBN: 978-1-292-15601-9 (print) 978-1-292-15602-6 (PDF) 978-1-292-15603-3 (ePub) British Library Cataloguing-in-Publication Data A catalogue record for the print edition is available from the British Library Library of Congress Cataloging-in-Publication Data A catalog record for the print edition is available from the Library of Congress 10 9 8 7 6 5 4 3 2 1 20 19 18 17 16 Cover design by Two Associates Front cover image © istock Print edition typeset in 10.25pt Frutiger by Aptara Printed by Ashford Colour Press Ltd, Gosport NOTE THAT ANY PAGE CROSS REFERENCES REFER TO THE PRINT EDITION For James and Stephanie May all your dreams become ideas and may all your ideas become reality This page intentionally left blank Contents About the author x Acknowledgements xi 1 Getting your mind around an issue 2 2 Why today’s thinking is so outdated 8 3 A new way of business thinking 24 4 The Idea Generator mindset 36 5 Using the tools 48 6 Islands of Opportunity (thinking tools 1–5) 54 7 Divide and Conquer (thinking tools 6–10) 90 8 Boundary Riding (thinking tools 11–15) 120 9 Using The Idea Generator in teams 154 10 Unleashing the corporate creativity 166 Index 173 ix
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