The First Crash The First Crash LESSONS FROM THE SOUTH SEA BUBBLE Richard Dale PRINCETON UNIVERSITY PRESS PRINCETON AND OXFORD Copyright © 2004 by Princeton University Press Published by Princeton University Press, 41 William Street, Princeton, New Jersey 08540 In the United Kingdom: Princeton University Press, 3 Market Place, Woodstock, Oxfordshire OX20 1SY All Rights Reserved Library of Congress Cataloging-in-Publication Data Dale, Richard The first crash: lessons from the South sea bubble / Richard Dale. p. cm. Includes bibliographical references and index. ISBN 0-691-11971-6 (cl: alk. paper) 1. South Sea Bubble, Great Britain, 1720. 2. Financial crises—Great Britain—History—18th century. 3. Capital market—Great Britain—History—18th century. 4. Stocks—Prices—Great Britain— History—18th century. 5. South Sea Company—History. I. Title. HG6008.D35 2004 ′ 332.63228—dc22 2004044319 British Library Cataloging-in-Publication Data is available This book has been composed in Sabon Printed on acid-free paper www.pup.princeton.edu Printed in the United States of America 10 9 8 7 6 5 4 3 2 1 To the memory of Peter Carter (1929 to 1983), an inspirational teacher of history Contents Acknowledgements ix Introduction 1 CHAPTER ONE Coffee Houses, The Press and Misinformation 7 CHAPTER TWO Exchange Alley and the Evolution of London’s Securities Market 22 CHAPTER THREE Origins of the South Sea Company 40 CHAPTER FOUR John Law and the Mississippi Bubble 56 CHAPTER FIVE The South Sea Scheme 73 CHAPTER SIX The Bubble 96 CHAPTER SEVEN The Crash 125 CHAPTER EIGHT Crisis Resolution 140 CHAPTER NINE Lessons from the South Sea Bubble 155 Appendix I: Hutcheson’s South Sea Parable 171 Appendix II: Technical Note on Stock and Subscription Price Data 172 CHAPTER TEN Conclusion 178 Glossary 185 Bibliography 187 Index 195 Acknowledgements I would like to thank Professor Charles Goodhart and Professor Forrest Capie for their encouragement after reading drafts of early chapters of this study, as well as several anonymous referees who provided helpful comments and suggestions. I am also grateful to Richard Baggaley of Princeton University Press for showing such enthusiasm for the project from start to finish. I have received valuable assistance from staff at the British Library, Goldsmiths Library, the London Guildhall Library, the Bank of England Reference Library and the House of Lords Record Office. It is thanks to the Courtauld Institute that I was able to track down a portrait of Archibald Hutcheson MP who emerges as the unsung hero of the South Sea Bubble. Finally I must acknowledge a special debt to my wife Niki who acted as a tireless research assistant and without whose support this work would not have been completed.
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