The Controller as Lean Leader A Novel on Changing Behavior with a Lean Cost Management System Sue Elizabeth Sondergelt CRC Press Taylor & Francis Group 6000 Broken Sound Parkway NW, Suite 300 Boca Raton, FL 33487-2742 © 2012 by Taylor & Francis Group, LLC CRC Press is an imprint of Taylor & Francis Group, an Informa business No claim to original U.S. Government works Version Date: 20120321 International Standard Book Number-13: 978-1-4398-8279-5 (eBook - PDF) This book contains information obtained from authentic and highly regarded sources. Reasonable efforts have been made to publish reliable data and information, but the author and publisher cannot assume responsibility for the validity of all materials or the consequences of their use. The authors and publishers have attempted to trace the copyright holders of all material reproduced in this publication and apologize to copyright holders if permission to publish in this form has not been obtained. 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Visit the Taylor & Francis Web site at http://www.taylorandfrancis.com and the CRC Press Web site at http://www.crcpress.com Contents Preface .....................................................................................................v Author ...................................................................................................vii Chapter 1 Unbridled, Unproductive Chaos! ......................................1 Chapter 2 Systems of Merit ...............................................................19 Chapter 3 Steering Team Offsite Meeting ........................................31 Chapter 4 The CEO’s Office after Hours .........................................41 Chapter 5 Henry Ford, the Father of Lean .......................................47 Reference .....................................................................................58 Chapter 6 Let’s Get Started! Surfing atop the Breakers of Change .............................................................................59 Chapter 7 Accounting’s Glass Slipper Does Not Fit .......................65 Chapter 8 Mother Comes to Visit .....................................................71 Reference .....................................................................................77 Chapter 9 The CFO and CEO Push Back on Lean Cost Management .....................................................................79 Chapter 10 How Will the Lean P&L Work? .......................................87 iii iv • Contents Chapter 11 Which Comes First: The Chicken or the Egg? ...............95 Chapter 12 Mary, Our Intern, Speaks Up ........................................103 References .................................................................................110 Chapter 13 Lack of Metrics Is a Recipe for Failure ..........................111 Chapter 14 A Behavioral Revolt! Bring in the Sales Guys! .............123 Chapter 15 Target Costing for Profit Management .........................127 Chapter 16 Town Hall Meeting—One Year Later ...........................139 Chapter 17 The Role of Controller as Lean Leader .........................147 Index ....................................................................................................149 Preface This book is a compilation of, and reflection upon, all of my Lean and Lean accounting experiences in businesses attempting Lean, with clients from my Lean Beans LLC consulting business, with universities where I have taught as an adjunct, as well as with friends whom I have helped and who have helped me. The story includes the good, the bad, the ugly … and the humorous! The story involves a fictional manufacturing entity that is embarking on a Lean change management journey—for the second time, having failed at its first attempt at Lean implementation just a few years earlier. What will the company do differently this time? And what will it do to ensure that it does not slip backward again as the transformation unfolds? The characters, situations, locations, and organizations described in this novel are entirely fictional, as is any production process or HR model described herein. Any similarity between the characters in this book and actual people, situations, locations, and organizations is purely coinciden- tal. The significance and value that one should take from the reading of this novel, however, are not fictional. Based on two decades of experiences in successful (as well as not so successful) attempts at Lean transformation and Lean accounting implementation, this book tells the story of what can be if you focus on the behavior, and changing the behavior, of people rather than on the numbers. The heart of this book is truly the people and a Lean Cost Management System to change behavior, which in turn will change the culture of any Lean enterprise. The process of implementing Lean accounting, as described in this book, is not a recipe to be copied but, rather, the result of a series of experiments, trials, and research. It is people’s initiative and problem solving that are to be admired. The end result is a learning organization with its people still engaged in learning to understand what works best for their business. The most important lessons to be learned here are threefold: have a vision and purpose with shared values, and live those values; take the initiative and do the research to find what works best for your organization; and, most of all, be humble and believe in yourself. v vi • Preface I wish to thank all of you, both management and my associates, in two businesses where I have worked, namely, The Wiremold Company and United Technologies–Pratt & Whitney, who contributed to my Lean learn- ing over the years, as well as those of you who assisted me and supported me in the writing of this book. I especially want to thank a very dear friend outside of business who, together with her dogs Sarah and Charley, taught me so much more about behavior and motivation. I also wish to thank Michael Sinocchi, Senior Acquisitions Editor with Productivity Press, Taylor & Francis Group, for giving me the opportunity to tell my Lean story from the viewpoint of a financial person working in operations. My purpose in writing this book is to bring to light some of the many misconceptions of Lean accounting as well as the various misconceptions about the implementation of the Lean cost management system; the impor- tance of a cost management system as opposed to a cost accounting system, the controller’s extended nonfinancial leadership role in this entire change management endeavor, and what should be the role of academia in busi- ness today. The main theme of the book is that culture, simply stated, is merely the sum of all behaviors in an entity, and thus to change the cul- ture one must first change behavior, and the best way to change behavior is to get rid of the traditional cost accounting system that is creating all the wrong behavior and replace it with a Lean cost management system. A secondary theme of the book deals with the timing of the implementation of the various pieces of the Lean cost management system to ensure success in our Lean transformation. I do not profess to be an “expert” as I believe it was Henry Ford himself who told us that the minute a person becomes an “expert” is the time for that person to get out of business. I am simply telling my story, in an effort to help others. In writing this book, I was motivated and challenged to dig deeper to better understand the overall philosophy of business that Henry Ford probably called “common sense” and that Toyota today calls “TPS.” The descriptions of activities and pro- cesses in this book are in no way meant to accurately portray either Ford’s or Toyota’s Lean models. Author Having begun her professional career as a high school mathematics teacher, Sue Elizabeth Sondergelt gained insight into something other than numbers, namely, soft skills and people skills—skills that she learned, upon entering business, many other financial professionals did not possess. After going back to school to earn an MS in accountancy and her CMA (Certified Management Accountant), she went to work for The Wiremold Company, a world-class organization and textbook case in Lean and Lean accounting. Then, after 15 years of service in operations and finance in two manufacturing conglomerates, Sue semi- retired, and returned to education as an adjunct at two universities, one online and one brick-and-mortar. It was here that she realized that the behavior we see in business today is “learned” behavior, and that it has been learned, both by engineers and by accountants, at our universities. Sue believes Lean accounting will never become a valid, well-utilized, and respected cost management system until we begin to teach it in our accounting texts and curricula, including our MBA programs, at all universities. Since 2007, Sue has been the creator of the innovative new Lean Beans program on Lean accounting, and owner of Lean Beans LLC, an edu- cation and consulting group in Lean accounting. She has delivered her highly respected seminar, “Lean Thinking for Accountants: Sustaining Corporate Growth,” for over three years and in 30 major U.S. cities, to assist CPAs in fulfilling their continuing education requirements in cost management. Today she spends most of her time assisting small manufac- turers in their Lean cost management journey. This new book, The Controller as Lean Leader: A Novel on Changing Behavior with a Lean Cost Management System, brings together the good and the bad from all of her experiences. She presents information in a way that will change the way you think. She creates surprising and compel- ling visuals to change the way you feel about finance in business today. She guides readers through the first three principles of Lean, which are vii viii • Author so crucial to the successful implementation of the Lean cost management system. Then she leads the reader to understand how only a Lean direct cost management system will drive the correct “behavior” to sustain a Lean change management initiative and change the culture in any orga- nization today. 1 Unbridled, Unproductive Chaos! It is six in the morning, and I am rolling into the parking lot. I have always believed in getting an early start on the day, but perhaps not quite this early. Although I am new to my job at this plant (but not this corporation), I perceive that coming in at six in the morning will become a necessity. There seems to be so much to do here! I was brought into this particular plant to help “raise the bar.” By profes- sion, I am a managerial accountant and controller. I like to qualify that and say that I am a Lean controller. I believe that the finance “function” plays an integral role in the Lean management revolution. I believe that effectiveness is more important than efficiency and that finance people can become more effective by getting to know the business “cold.” And I believe that the most important role for the finance person is that of cata- lyst in a cultural change initiative. I also believe that a business should not focus so much on numbers but rather on behavior. The chaos that is happening at this plant is not just the result of a lack of “financial systems” as the corporate internal audit group had told me, and it is not just about a “war” between operations (OPS) and accounting. Rather it is about the “learned behavior” of both operations and accounting associates. OPS people have been taught how to “play the game” in their MBA programs at the university. And “the game” is this: you make more product than you know you can sell, and then the rules of a bsorption accounting allow you to place the full-up cost of all of those products that you cannot sell on the balance sheet as an asset. Thus, you have fewer costs in your P&L (profit and loss) this month, and your operating income looks really good. Wonderful! There will be bonuses this month for everyone! But is the business really any better than it was last month? 1
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