Table of Contents Title Page Dedication Copyright Page Introduction Acknowledgements Part 1 - The Basics Chapter 1 - What Exactly Is Game Theory? Chapter 2 - Playing the Percentages Chapter 3 - Zero Sum Games Chapter 4 - Nonzero Sum Games Chapter 5 - More Nonzero Sum Games Part 2 - How Information Affects Games Chapter 6 - Ignorance Is Not Bliss Chapter 7 - Signaling and Imperfect Info Chapter 8 - Nuanced Messages Part 3 - Getting Ahead by Working Together Chapter 9 - An Overview of Cooperation Chapter 10 - Bargaining Games Chapter 11 - Fair Division Games Chapter 12 - Cooperative Games Chapter 13 - Group Decision Games Part 4 - Individual Values vs. the Group Chapter 14 - Individual Gain vs. Group Benefit Chapter 15 - Auctions and Eliciting Values Chapter 16 - Designing Games for Group Benefit Part 5 - Behavior in Games Chapter 17 - Biology and Games Chapter 18 - Aligning Theory with Behavior Chapter 19 - Behavioral Decision Theory Chapter 20 - Strategic Behavior in the Lab Chapter 21 - More Quirky Behavior Chapter 22 - Repeated Games and Tendencies Appendix A - Glossary Appendix B - Sources, Resources, and Further Reading Index To Bryony, Jordan, and Chloe. ALPHA BOOKS Published by the Penguin Group Penguin Group (USA) Inc., 375 Hudson Street, New York, New York 10014, USA Penguin Group (Canada), 90 Eglinton Avenue East, Suite 700, Toronto, Ontario M4P 2Y3, Canada (a division of Pearson Penguin Canada Inc.) Penguin Books Ltd., 80 Strand, London WC2R ORL, England Penguin Ireland, 25 St. Stephen’s Green, Dublin 2, Ireland (a division of Penguin Books Ltd.) Penguin Group (Australia), 250 Camberwell Road, Camberwell, Victoria 3124, Australia (a division of Pearson Australia Group Pty. Ltd.) Penguin Books India Pvt. Ltd., 11 Community Centre, Panchsheel Park, New Delhi—110 017, India Penguin Group (NZ), 67 Apollo Drive, Rosedale, North Shore, Auckland 1311, New Zealand (a division of Pearson New Zealand Ltd.) eISBN : 978-1-101-47884-4 Penguin Books (South Africa) (Pty.) Ltd., 24 Sturdee Avenue, Rosebank, Johannesburg 2196, South Africa Penguin Books Ltd., Registered Offices: 80 Strand, London WC2R ORL, England Copyright © 2011 by Edward C. Rosenthal All rights reserved. No part of this book shall be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, recording, or otherwise, without written permission from the publisher. No patent liability is assumed with respect to the use of the information contained herein. Although every precaution has been taken in the preparation of this book, the publisher and author assume no responsibility for errors or omissions. Neither is any liability assumed for damages resulting from the use of information contained herein. For information, address Alpha Books, 800 East 96th Street, Indianapolis, IN 46240. THE COMPLETE IDIOT’S GUIDE TO and Design are registered trademarks of Penguin Group (USA) Inc. 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Publisher: Marie Butler-Knight Associate Publisher: Mike Sanders Senior Managing Editor: Billy Fields Senior Acquisitions Editor: Paul Dinas Development Editor: Jennifer Moore Senior Production Editor: Janette Lynn Copy Editor: Cate Schwenk Book Designers: William Thomas, Rebecca Batchelor Indexer: Heather McNeill Layout: Ayanna Lacey Proofreader: Laura Caddell http://us.penguingroup.com Introduction In our increasingly hectic world, we are required, even forced, to make decisions all the time. This can be stressful, and we often worry whether we made the right choice. That’s where a little knowledge of game theory comes in handy. Game theory is all about strategizing. It’s about making the best decisions you can—how to go about choosing what to do in the face of uncertain outcomes and scheming adversaries. How do you make decisions? Do you make snap judgments? Do you painstakingly note down all the pros and cons and weigh them up? Do your decisions affect others? (Do you care?) And one more question: do you anticipate the decisions that others are making and how they impact you? That last question—about anticipating others’ decisions—is what game theory is really about. Game theory took off around 1950 as a mathematical theory of conflict. It treats situations where there are multiple decision makers, or “players,” each of whom has a variety of different alternatives, or “strategies,” to employ. When each player selects a strategy, there is some joint outcome to the game, for example, his or her monetary payoffs. What game theorists do is to figure out how best to play; in other words, how to go about picking the best strategy. Who uses game theory? As I point out at times, many of the ideas in this book have been striking enough and important enough to warrant a number of Nobel prizes. Economists, biologists, and political scientists have been using game theory for years. But the bigger news for the rest of us is that game theory has been catching on, and helping businesses and governments strategize in a whole host of ways. As you’ll also see, game theorists and neuroscientists have recently been teaming up and are finding out what makes us tick. Playing games and, especially, winning and losing are central to our culture. Many of us are rabid sports fans who get a primal kick out of seeing our team win. Being called a “loser,” on the other hand, is just about the worst insult imaginable. Gambling is increasingly becoming a national pastime. But more telling is that poker has become a “sport” we can watch on TV. It combines the competitive and monetary elements of sports and gambling with a cerebral dimension that many of us also crave. Game theory has the same fundamentals to it: competition, money, and guile. One enduring lesson, however, that I stress is how cooperation keeps emerging —surprisingly, to everybody’s advantage—even in competitive situations. One thing that sets this book apart from other game theory books is its psychological angle. If you want to get ahead (or just get along) in your personal lives as well as in the business world, you need to understand not just how people ought to make decisions, but how they actually behave. This book provides plenty of insights into both.
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