The Art of the App Store

308 Pages·2011·10.53 MB·English

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The ArT of The App STore
InTroducTIon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .xv
chApTer 1 A Brief History of Time in the App Store . . . . . . . . . . . . . . . . . .1
chApTer 2 Setting Your Goals, Costs, and Expectations . . . . . . . . . . . . .13
chApTer 3 Researching the App Store Market . . . . . . . . . . . . . . . . . . . . . 33
chApTer 4 Knowing Your Customer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63
chApTer 5 Plotting the Stages of Development . . . . . . . . . . . . . . . . . . . . 93
chApTer 6 Guidelines and Expectations for Developing Your App . . .123
chApTer 7 Creating Free and Freemium Apps . . . . . . . . . . . . . . . . . . . . .145
chApTer 8 Creating Paid and Premium Apps . . . . . . . . . . . . . . . . . . . . . .177
chApTer 9 Adopting Apple’s Approach . . . . . . . . . . . . . . . . . . . . . . . . . . 195
chApTer 10 Riding the Social Networking Wave . . . . . . . . . . . . . . . . . . . .211
chApTer 11 Feedback, Maintaining, and Scaling . . . . . . . . . . . . . . . . . . . 243
AppendIx A Reading List of Recommended Books . . . . . . . . . . . . . . . . . 257
AppendIx B Online Resources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .261
Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .275
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The Art of the App Store
The Business of Apple DevelopmenT
Tyson McCann
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The Art of the App store: The Business of Apple Development
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To CG, J, and L.
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ABouT The AuThor
TySon MccAnn is a game designer, producer, user experience, and social media
consultant with experience at major game companies including Sega, 3DO, the
Tetris Company, Fisher-Price, and Funcom. His broad experience includes edu-
cational software, casual and social games, and hard-core video and computer
games on everything from mobile devices to current generation consoles and PC.
Along with design and production on a few iPhone titles, in 2010 he was part of
a team that released a top-grossing, multiple award-winning iPhone multiplayer
action game.
ABouT The TechnIcAl edITor
JoSh coldIron is a cross-media designer who has worked on several IOS games
across all apple mobile devices, including the “Hall of Fame” award-winning
“Archetype.” His experience ranges from producer and level design, to leading
quality assurance and localization. He has practiced successful use of social net-
working as a marketing tool for IOS apps, as well as for his own business. Before
IOS development, he was art director in the print field for various publications.
He currently works alongside Villain developing new IOS titles.
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credITS
AcquISITIonS edITor VIce preSIdenT And
Mary James execuTIVe group puBlISher
Richard Swadley
proJecT edITor
Kevin Shafer VIce preSIdenT And
execuTIVe puBlISher
TechnIcAl edITor Neil Edde
Josh Coldiron
ASSocIATe puBlISher
SenIor producTIon edITor Jim Minatel
Debra Banninger
proJecT coordInATor, coVer
copy edITor Katie Crocker
Kim Cofer
coMpoSITor
edITorIAl MAnAger James D . Kramer,
Mary Beth Wakefield Happenstance Type-O-Rama
freelAncer edITorIAl MAnAger proofreAder
Rosemarie Graham Nancy Carrasco
ASSocIATe dIrecTor of MArkeTIng Indexer
David Mayhew Robert Swanson
MArkeTIng MAnAger coVer deSIgner
Ashley Zurcher Ryan Sneed
BuSIneSS MAnAger coVer IMAge
Amy Knies © Brian Santa Maria / iStockPhoto
producTIon MAnAger
Tim Tate
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AcknowledgMenTS
I AM Very grATeful to Kevin Shafer for his fantastic editorial assistance, compe-
tence and professionalism, as well as to Mary James, Mary Beth Wakefield, and
all those involved at Wiley for this opportunity. To Josh Coldiron for keeping the
references to past projects in check and being a logic gatekeeper. To Dane Baker
of Villain for his reaching out and asking me to tag along on his company’s initial
whirlwind journey. To MunkyFun for having the skills to develop a hit iOS app
as if they’d been doing it for years. To developers, colleagues, and those I’ve been
fortunate enough to work with for helping me continue to grow in software devel-
opment, and as a professional. And infinite thanks especially to my family and my
wife, Melissa, for being so patient and supportive. I owe you unconditionally,
big time.
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