Description:In this book, the four most famous experts in the field of search engine optimization (SEO) provides you with the guidance of proven and advanced techniques for planning and implementing a comprehensive SEO strategy. The authors clearly explain the basics of SEO, while correcting a common misconception many. Explore the underlying theory behind SEO and how search engines work Learn the steps you need to prepare, implement, and evaluate SEO Check the initiatives forward a number of strategies and tactics Understanding the intricacies involved in managing complex projects SEO Learn what it takes to build a competent SEO team with defined roles Glance future of search and what lies ahead for the SEO industry.