The Art of Doing: How Superachievers Do What They Do and How They Do It So Well PDF
Preview The Art of Doing: How Superachievers Do What They Do and How They Do It So Well
A PLUME BOOK THE ART OF DOING CAMILLE SWEENEY has known she wanted to be a writer since she was five years old. She is a frequent contributor to the New York Times and other publications. As a project editor for the New York Times Sunday Magazine, she worked on numerous special issues and features and won a New York Times Publishers Award. She is a MacDowell Arts Colony Fellow and in her spare time writes fiction. JOSH GOSFIELD has worked on farms and as a carpenter and cartoonist. He was the art director of New York Magazine. He has won numerous awards for illustrations and photographs he produced for major magazines, record companies and book publishers. He has had several one-man shows of paintings in New York and Los Angeles and has art directed music videos and written and directed short films. For his latest fine-art project, GIGI, the Black Flower, Gosfield was both author and creator of a critically acclaimed, multi-media archive of a fictional celebrity. PLUME Published by Penguin Group Penguin Group (USA) Inc., 375 Hudson Street, New York, New York 10014, U.S.A. • Penguin Group (Canada), 90 Eglinton Avenue East, Suite 700, Toronto, Ontario, Canada M4P 2Y3 (a division of Pearson Penguin Canada Inc.) • Penguin Books Ltd., 80 Strand, London WC2R 0RL, England • Penguin Ireland, 25 St. Stephen’s Green, Dublin 2, Ireland (a division of Penguin Books Ltd.) • Penguin Group (Australia), 707 Collins Street, Melbourne, Victoria 3008, Australia (a division of Pearson Australia Group Pty. Ltd.) • Penguin Books India Pvt. Ltd., 11 Community Centre, Panchsheel Park, New Delhi – 110 017, India • Penguin Books (NZ), 67 Apollo Drive, Rosedale, Auckland 0632, New Zealand (a division of Pearson New Zealand Ltd.) • Penguin Books, Rosebank Office Park, 181 Jan Smuts Avenue, Parktown North 2193, South Africa • Penguin China, B7 Jaiming Center, 27 East Third Ring Road North, Chaoyang District, Beijing 100020, China Penguin Books Ltd., Registered Offices: 80 Strand, London WC2R 0RL, England First published by Plume, a member of Penguin Group (USA) Inc. First Printing, February 2013 Copyright © Camille Sweeney and Josh Gosfield, 2013 All rights reserved. Excerpt from “Express Yourself,” words and music by Charles W. Wright. Copyright © 1970 (Renewed) Warner-Tamerlane Publishing Corp. (BMI) and Music Power (BMI). All rights administered by Warner- Tamerlane Publishing Corp. All Rights Reserved. Used by Permission. Photograph credits appear here. Sweeney, Camille. REGISTERED TRADEMARK—MARCA REGISTRADALIBRARY OF CONGRESS CATALOGING-IN-PUBLICATION DATA The art of doing : how superachievers do what they do and how they do it so well / Camille Sweeney and Josh Gosfield. p. cm. “A Plume book.” ISBN 978-0-452-29817-0 (pbk). 1. Success—Case studies. 2. Success in business—Case studies. 3. Achievement motivation—Case studies. 4. Successful people—Case studies. I. Gosfield, Josh. II. Title. BF637.S8S837 2013 650.1—dc23 2012032177 PUBLISHER’S NOTE While the author has made every effort to provide accurate telephone numbers and Internet addresses at the time of publication, neither the publisher nor the author assumes any responsibility for errors, or for changes that occur after publication. Further, the publisher does not have any control over and does not assume any responsibility for author or thirdparty Web sites or their content. All rights reserved. No part of this book may be reproduced, scanned, or distributed in any printed or electronic form without permission. Please do not participate in or encourage piracy of copyrighted materials in violation of the author’s rights. Purchase only authorized editions. BOOKS ARE AVAILABLE AT QUANTITY DISCOUNTS WHEN USED TO PROMOTE PRODUCTS OR SERVICES. FOR INFORMATION PLEASE WRITE TO PREMIUM MARKETING DIVISION, PENGUIN GROUP (USA) INC., 375 HUDSON STREET, NEW YORK, NEW YORK 10014. To Roxie Contents About the Authors Title Page Copyright Dedication Who’s Who in The Art of Doing Epigraph Authors’ Note: How This Book Came to Be Introduction: What Superachievers Have in Common Chapter 1: How to Act LAURA LINNEY How the daughter of a playwright became one of the most respected actors on TV, stage and screen by learning to love the story. Chapter 2: How to Be a Diva ANNA NETREBKO How a Russian soprano from a provincial town went from mopping floors to being an opera diva and an international superstar. Chapter 3: How to Be a Dog Whisperer CESAR MILLAN How a boy who loved the dogs on his grandfather’s farm in Mexico became known to hundreds of millions around the world as the Dog Whisperer. Chapter 4: How to Be a Game Show Champion KEN JENNINGS How a young boy’s obsession with the game show Jeopardy! not only led him to become the all-time winningest game show champion but taught him that he could change his life and do something that he loved every day. Chapter 5: How to Be a Major Leaguer YOGI BERRA How an Italian-American kid from an immigrant neighborhood in St. Louis creatively mangled the English language while winning more World Series titles than any other baseball player in history. Chapter 6: How to Be a Tennis Champion MARTINA NAVRATILOVA How a tennis player totally revamped every aspect of her game in her quest to go from good to great. Chapter 7: How to Be Funny (on TV) ALEC BALDWIN AND ROBERT CARLOCK How an actor and a writer work together like a “singer and a songwriter” to help create one of the funniest shows on TV. Chapter 8: How to Be the Most Fabulous You SIMON DOONAN How an English lad parlayed his notoriety as the world’s most famous window dresser into a role as a cultural critic who dispenses his advice to the masses on finding their most fabulous selves. Chapter 9: How to Build a Beautiful Baseball Park JOSEPH SPEAR How an architect who stumbled into sports architecture revolutionized the design of Major League Baseball parks. Chapter 10: How to Create a Great Company Culture TONY HSIEH How a onetime college pizza server turned Zappos online shoe store into a $1 billion business where employees love to come to work. Chapter 11: How to Create a Mind-Bending Crossword Puzzle WILL SHORTZ How a boy who loved puzzles came to be the New York Times crossword puzzle editor, Puzzle Master on NPR’s Weekend Edition, author of a hundred bestselling puzzle books and the subject of a critically acclaimed documentary. Chapter 12: How to Create One of the World’s Most Popular Blogs MARK FRAUENFELDER How a tech head who quit his job to publish a zine about his off-the-wall interests founded one of the world’s most popular blogs. Chapter 13: How to Cultivate an Exceptional Wine RANDALL GRAHM How a visionary vintner plans to do something with an American wine that has never been done before. Chapter 14: How to Fight for Justice CONSTANCE RICE How a civil rights lawyer who won case after case had to learn to change herself before she could change Los Angeles. Chapter 15: How to Find Extraterrestrial Life JILL TARTER How a girl who used to look up at the stars at night came to run the world’s preeminent institute dedicated to answering the ultimate question: “Is anyone out there?” Chapter 16: How to Find Love Online OKCUPID FOUNDERS How four math nerds from Harvard and their algorithm created one of the hippest online dating sites by making their matches more simpatico. Chapter 17: How to Get the Funk GEORGE CLINTON How a hairstylist who never played a musical instrument became one of the funkiest people on the planet. Chapter 18: How to Get the Inside Scoop BARRY LEVINE How the hard-driving news director of the supermarket tabloid National Enquirer keeps the enquiring minds of the celebrity-starved masses entertained. Chapter 19: How to Grow Killer Weed ED ROSENTHAL How a boy from the Bronx became the “Guru of Ganja.” Chapter 20: How to Hunt Big Game CHAD SCHEARER How a fifth-generation hunter who goes hunting with his wife and young boys bags a bull by “playing the wind” and “taking the temperature of the animal.” Chapter 21: How to Inspire a Student ERIN GRUWELL How an idealistic teacher inspired her class of remedial students to write a bestselling book and become citizens of the world. Chapter 22: How to Live Life on the High Wire PHILIPPE PETIT How a French teenager got the idea to walk across the void between the 110-story World Trade Center towers—and did it! Chapter 23: How to Live Life on the Road RAY BENSON How the six-foot-seven front man of the Western swing band Asleep at the Wheel has lived the good life on the road for over 40 years, 10,000 gigs and 3,000,000 miles. Chapter 24: How to Make Erotica That Turns Women On CANDIDA ROYALLE How a bankable porn star turned her back on the business to become the trailblazing founder of the first adult film company devoted to women’s erotica. Chapter 25: How to Make It as a Rock Band in the Digital Era OK GO How a rock band posted a video online that became the first intentionally viral video and changed their career forever. Chapter 26: How to Negotiate a Hostage Crisis GARY NOESNER How an FBI agent developed the emotional skills to negotiate hundreds of volatile, life-and- death hostage crises. Chapter 27: How to Open a Great Restaurant (and Stay in Business) DAVID CHANG How a hotheaded owner of a tiny noodle shop turned his business around and became an international restaurateur. Chapter 28: How to Optimize Your Brain RICHARD RESTAK How a neuropsychiatrist synthesizes the history of the human mind from Socrates and Salvador Dali to the most recent revolutionary brain research in his 18 books (and counting)
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