T h e A l p h A hu n T e r Profiting from O p t i o n L E A P S J a s o n sc h w a r z New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi San Juan Seoul Singapore Sydney Toronto Copyright © 2010 by Jason Schwarz. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. ISBN: 978-0-07-171323-8 MHID: 0-07-171323-9 The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-163408-3, MHID: 0-07-163408-8. All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. 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CONTENTS Introduction: The Elements of an Alpha Hunter v one The New Wall Street 1 two The Four Winds of Investing 21 three Economic Timing 45 four Navigating with LEAPS 67 five Rules for the Perfect Economic LEAPS 97 six Monitoring Economic LEAPS Trades 123 seven Bubble Investing 147 eight Crisis Investing 169 nine Case Study: A Tech Revolution Poised for Takeoff 193 ten Case Study: China’s Obsession with the Year 2020 217 Conclusion: Harnessing the Elements 237 Notes 243 Index 259 This page intentionally left blank introduction the elements of an alpha hunter The recession of 2007 to 2009 has ushered in a host of new market variables. The president of the United States is intent on upending the status quo in a way we haven’t seen since the Reagan Revolution. We will exit the recession with a reformed financial sector, a reforming automotive sector, and likely with a health care sector on the verge of radical transformation. Already digital technology has infiltrated and interconnected our society in ways beyond what all but the brightest dot-com investors of 1999 envisioned. Cyberroads of high-speed 3G and 4G wireless Internet have sparked a quantum jump in the breadth of commu- nication: “tomorrow the world” is a boast of the past. As the world slowly recovers from the recent economic disasters, investors must absorb the implications of these massive changes, which have done nothing less than kick us all into a new world with new rules. I feel fortunate to be working as an options strategist in such a volatile and exciting time. Options strategists are something • v • vi • IntroductIon: the elements of an alpha hunter like Special Forces members—the Green Berets or the Navy SEALs—to investors. We are trained to identify market opportu- nities and to take direct action. We understand how to profit from special situations in ways that the average investor doesn’t have the time or means to master. As with most professions, sophisticated options trading doesn’t happen simply as a result of good academic training; it needs to be rooted in street smarts. If you want to know where the market is headed, you’d better talk to an options strategist. I was trained by a master of option LEAPS investing whose inno- vative approach helped me develop a clear eye for the challenges presented by the new Wall Street. Since 2000, this market has abandoned its established, rigid patterns, and it is in the process of setting new precedents of volatility. The insights contained within these pages will help you navigate the new patterns, or the lack of them, whether you’re out to improve as a LEAPS investor or simply to better understand the general motions of the stock market. I’ve been studying the investment world for as long as I can remember. One of my earliest, sharpest instructors was Wilma Rosenberg, my second-grade teacher, who tasked our class with collecting and recycling thousands of empty aluminum cans and using the proceeds to buy one share of Disney stock. (She had us convinced that with one share of Disney we would be owners of our favorite place in the world, Disneyland!) She instructed us to track that ticker symbol in the newspaper every morning until we came up with the $60 we needed to buy our share (not a bad investment by the way: adjusted for splits, the stock has risen 557 percent since then). Don’t think it’s easy to make $60 from recycling cans at Introduction: The Elements of an Alpha Hunter • vii $0.02 per can refund. My buddies and I had to swill gallons of Dad’s Root Beer in order to reach our quota; and I became and remain an expert at the one-stomp soda can squish. I had to fight off a sugar addiction after that, but more impor- tantly Mrs. Rosenberg got me hooked on stocks. It’s still exciting to think that I can be a shareholder in any publicly held company I want. The liquidity of ownership is what makes stock investing the greatest profession in the world. The freedom to enter and exit positions is more profound that most realize. Since I was a kid, I’ve compiled a list of people who, if you combined their key characteristics, would create the greatest investor of all time. While this “greatest investor” amalgam is per- petually a work in progress, I’m going to share it now, before we discuss the specifics of my investment strategy, because it incor- porates the basic tools you’ll need to outperform the new Wall Street. We’re in an era of unprecedented volatility, but we’re lucky that there are still plenty of excellent lessons to be culled from the past. So without further ado, I now present you with my nine exemplary elements of general investment theory. Element 1: Interpret Reality and Make Something Happen—John F. Kennedy Nobody took advantage of the present like our thirty-fifth president, John F. Kennedy. This was a man ahead of his time. Consider that President Kennedy was traveling by private jet and helicopter in the technologically inferior 1960s while you and I are still stuck in viii • IntroductIon: the elements of an alpha hunter freeway traffic in 2010. It’s easy to be distracted by his vices and the cult of personality that surrounds him in death as it did in life, but there always was much more substance to the man than the cool persona that he used to captivate the world. I believe Kennedy’s legacy has grown, to a great extent, out of three of his abilities. First, he was able to recognize when current norms of human behavior had negative impacts. This is never a simple thing if you’re a leader because you have to stand against the crowd. But it was precisely this ability that allowed him to enable the Civil Rights movement and have a real impact on ending racial injustices in our country. Traditionalists were never his fans, but he had the intellectual capacity to identify the wrongs of the past and the courage to act on his belief in the present. Second, he never relied on stereotypes to define how cultures differ from one another. Before being elected to public office, JFK made a point of traveling abroad to learn about what made each nation tick. Effective foreign policy presumes that a traveler’s own culture is just as “foreign” to outsiders as the foreign culture is to the traveler. American diplomats are guaranteed to offend when they act under false assumptions, and Kennedy made certain he never did. Third, by refusing to accept the limitations of the past, JFK lived in real time and took advantage of the opportunities in front of him. He helped launch a space program that put a man on the moon not even six years after his death. He took care of the poor. He halted the Cuban missile crisis. Undeniably his achievements were aided by opportunities created by his family money, ath- leticism, and good communication skills, but his true gift was his ability to achieve in the present and ignore false information. Introduction: The Elements of an Alpha Hunter • ix There’s plenty in the JFK biography that is of immediate value to the alpha investor. We must have a real understanding of the events going on around us. We need our own effective foreign policy on the new Wall Street; globalization is an economic variable that has never been more powerful than it is today. New variables insinuate themselves into society slowly—and with such little disturbance that we don’t feel the need to imme- diately adapt in the short run, even when long-run adaptations are necessary to continued success. This is exactly what has happened on Wall Street. Small changes have crept incrementally into the daily workings of the market; and the only investors succeeding are those who work to understand new dynamics in the same way that JFK did. Element 2: Become a Seer—Steve Jobs Nobody sees the future like Apple CEO Steve Jobs. He has earned the reputation as a “seer” over 30 years, starting with his rev- olutionary work with computers in the 1970s. In the 1980s, he unveiled Apple 2 and the Mac; in the 1990s, animated movies with Pixar; in the 2000s, digital music with the iPod; and before the 2010s hit, we’ve got the iPhone reinventing the smart phone market and a touch Mac Tablet device on the horizon. Where would we be without this guy? How does he do it? If you could project future trends the way Steve Jobs does, investing would be a cakewalk. Give us some answers, Steve! Well, he did. In an interview with Rolling Stone, Jobs spilled his secret: “You can’t really predict exactly what will happen, but you can feel the direction that we’re going. And that’s about as
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