The Administrator’s Guide to School-Community Relations PDF
Preview The Administrator’s Guide to School-Community Relations
2 3 First published 2005 by Eye On Education Published 2013 by Routledge 711 Third Avenue, New York, NY 10017, USA 2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN Routledge is an imprint of the Taylor & Francis Group, an informa business Copyright © 2005 Taylor & Francis All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. Notices No responsibility is assumed by the publisher for any injury and/or damage to persons or property as a matter of products liability, negligence or otherwise, or from any use of operation of any methods, products, instructions or ideas contained in the material herein. Practitioners and researchers must always rely on their own experience and knowledge in evaluating and using any information, methods, compounds, or experiments described herein. In using such information or methods they should be mindful of their own safety and the safety of others, including parties for whom they have a professional responsibility. Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe. Library of Congress Cataloging-in-Publication Data Pawlas, George. The administrator’s guide to school–community relations / George Pawlas. —2nd ed. p. cm. ISBN 1-59667-005-3 1. Community and school—United States. 2. School principals—United States. 3. Educational leadership—United States. I. Title. LC221.P38 2005 371.19—dc22 2005002236 ISBN: 978-1-596-67005-1 (pbk) ISBN: 978-1-317-92238-4 (Kindle) 4 Also Available from Eye On Education What Great Principals Do Differently: 15 Things That Matter Most Todd Whitaker What Successful Principals Do! 169 Tips for Principals Franzy Fleck Handbook on Teacher Evaluation: Assessing and Improving Performance James H. Stronge & Pamela D. Tucker The Principal as Instructional Leader: A Handbook for Supervisors Sally J. Zepeda The ISLLC Standards in Action: A Principal’s Handbook Carol M. Engler Six Types of Teachers: Recruiting, Retaining and Mentoring Your Best Douglas J. Fiore and Todd Whitaker Stepping Outside Your Comfort Zone: Lessons for School Leaders Nelson Beaudoin BRAVO Principal! Building Relationships with Actions that Value Others Sandra Harris 20 Strategies for Collaborative School Leaders Jane Clark Lindle Harnessing the Power of Resistance: A Guide for Educators Jared Scherz 5 Acknowledgments This second edition, like the original, has been a collaborative effort. Many educators shared their ideas, strategies, examples, and artifacts as I developed the book. Their contributions are a large part of what you will experience as you work your way through the chapters. Special thanks to my wife Sharon for her words of encouragement during the writing phase and to Bob Sickles for his support during the process. 6 About the Author George E. Pawlas, PhD, has spent 37 years in education. During his career, he has been an elementary school teacher, an elementary school principal, a district-level administrator, a state department consultant, and a coordinator of educational programs at an area campus. He is currently a professor in the educational leadership program at the University of Central Florida. In addition to working with students in the master’s and doctoral degree programs, he has developed three courses at the master’s level, including one on community school administration. Pawlas has authored more than 30 articles on education topics, coauthored three editions of a book on educational supervision, coauthored a book on adjunct teaching, and authored the second edition of this book. He has also conducted seminars and workshops and made presentations on relevant topics in education. 7 TABLE OF CONTENTS Acknowledgments About the Author Preface 1 Uncommon Ideas for Uncommon Principals Goodwill Ambassadors for the Schools Common Ideas to Put Your Plan in Action Getting Your School Identified and Noticed School Marquee School Profile Brochure Map of the School Welcoming Students—Orientations School Displays in Businesses Assisted Living/Senior Homes Evening Principal Office Hours Community Projects Real Estate Sales Meetings Gold Passes for Seniors Grandparents’ Day Volunteers/Mentors Alumni Recognition—Wall of Fame Showcases of Accomplishments Birthday/Anniversary/History of the School Videos/CDs/DVDs of “A Year at” Your School School Mascot School Motto/Slogan 8 Other Yearly Events Letters to the Editor Hotlines Web Sites/E-mail Summary Case Problem 2 The Need for a School–Community Relations Plan The Public Relations Function: Accountability School–Community Relations The Public School in the Modern Community Getting to Know the Local Community Other Educational Settings Principals Set the Tone for Accountability A Closing Thought Summary Case Problem References and Suggested Readings 3 Communicating With the School’s Internal Publics Family Meetings Support Staff Personnel Getting Input from Support Personnel Getting to Know the Support Personnel Improving Communication Techniques Good Listening Business Cards Being Available and Visible Getting to Know the Teachers Meeting the Professional Needs of Family Members Meeting the Personal Needs of Family Members Recognition of Family Members February Picker-Upper 9 Family Meeting Giveaways Golden Garbage Can Award Recognize Special Occasions Beginning and Ending Year Gatherings Standardized Testing First Aid Kit Internal Publications New Staff Orientation Procedures Communication Helpers School Crisis Plans Substitute Teachers Other Ways to Recognize School Personnel Be Enthusiastic Communicating With Students First Impressions—Lasting Impressions Postcards Spend Time Where the Students Are Details...Details...Details Getting to Know All Students There May Be “Silver” on the Playground Positive/Negative Consequences Student Recognition Birthdays Be Enthusiastic and Positive Summary Case Problem Reference and Suggested Reading 4 Communicating With the School’s External Publics What Do the External Publics Want to Know? Communicating With Parents Key Communicators Whom Do You Select to Be Key Communicators? 10
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