The 7 Secrets of Neuron Leadership: What Top Military Commanders, Neuroscientists, and the Ancient Greeks Teach Us about Inspiring Teams

317 Pages·2017·3.35 MB·English

by  W. Craig Reed

Table of Contents
Cover
Title Page
Foreword
Introduction
WHAT'S THE PROBLEM?
WHAT CAN LEADERS LEARN FROM NEUROSCIENTISTS?
WHAT CAN LEADERS LEARN FROM THE ANCIENT GREEKS?
WHAT CAN LEADERS LEARN FROM MILITARY
COMMANDERS?
THE LONG GAME
NOTE
Chapter 1: The Secret of Persuasion
Chapter 2: What Leaders Need to Know About the Brain
EMOTIONAL BRAIN
INSTINCTUAL BRAIN
LOGICAL BRAIN
OUR SUBCONSCIOUS MIND
INNIES AND OUTTIES
NOTE
Chapter 3: What Leaders Need to Know About Personalities
DOG BRAIN
PERSONALITIES AND OBSERVATIONAL SCIENCE
NINE TYPES
PERSONALITIES AND NEUROSCIENCE
NEUROSCIENCE AND THE ENNEAGRAM
MIRROR NEURONS
THE LAND OF OZ
PREFACE TO THE 7 NEURON SECRETS
NOTES
Chapter 4: Dorothy's Journey—Neuron Secret One
NEURON SECRET ONE
PHILAUTIA LOVE
CHIEF EUDAIMONIA OFFICER
THE BUCK STARTS HERE
ILLUSIONS
HUMBLE AND TEACHABLE
TEN PHILAUTIA LEADERSHIP REVIEW POINTS
THREE STEPS TO PHILAUTIA LEADERSHIP
ONE PHILAUTIA LEADERSHIP EXERCISE
Chapter 5: Playful Toto—Neuron Secret Two
NEURON SECRET TWO
LUDUS LOVE
THE FUN-LOVING DUTCH
CHALLENGES AND MISTAKES
PLAYFULNESS EQUALS PRODUCTIVITY
THE PERFECT GAME
LUDUS TEAMS
TEN LUDUS LEADERSHIP REVIEW POINTS
THREE STEPS TO LUDUS LEADERSHIP
ONE LUDUS LEADERSHIP EXERCISE
NOTE
Chapter 6: Generous Tin Woodsman—Neuron Secret Three
NEURON SECRET THREE
AGAPE LOVE
REALISTIC EXPECTATIONS
THE CARING COMMANDER
TEN AGAPE LEADERSHIP REVIEW POINTS
THREE STEPS TO AGAPE LEADERSHIP
ONE AGAPE LEADERSHIP EXERCISE
NOTES
Chapter 7: Our Beliefs
EXERCISE
CORE BELIEFS
REVIEW QUESTIONS
Chapter 8: Passionate Wizard—Neuron Secret Four
NEURON SECRET FOUR
EROS LOVE
CURIOS AND CONSCIOUS
PASSION, VISION, AND MISSION
THE PASSIONATE LEADER
FLYING HIGH ON PASSION
REBOOT
TEN EROS LEADERSHIP REVIEW POINTS
THREE STEPS TO EROS LEADERSHIP
ONE EROS LEADERSHIP EXERCISE
NOTES
Chapter 9: Courageous Lion—Neuron Secret Five
NEURON SECRET FIVE
PHILIA LOVE
THE COURAGEOUS GENERAL
ONCE A MARINE
FINAL THOUGHTS
TEN PHILIA LEADERSHIP REVIEW POINTS
THREE STEPS TO PHILIA LEADERSHIP
ONE PHILIA LEADERSHIP EXERCISE
Chapter 10: Our Needs
ANCIENT TAR
EXERCISE
Chapter 11: Authoritative Wizard—Neuron Secret Six
NEURON SECRET SIX
STORGE LOVE
LOSE THE LADDER
COMMANDER'S INTENT
CHIEF EVERYTHING OFFICER
COMMAND AUTHORITY
AUTHORITY, RESPONSIBILITY, ACCOUNTABILITY
TEN STORGE LEADERSHIP REVIEW POINTS
THREE STEPS TO STORGE LEADERSHIP
ONE STORGE LEADERSHIP EXERCISE
NOTES
Chapter 12: Wise Scarecrow—Neuron Secret Seven
NEURON SECRET SEVEN
PRAGMA LOVE
TRUST EQUALS DOLLARS
PRAGMA TEAM RECRUITING
THE PRAGMATIC LEADER
TEN PRAGMA LEADERSHIP REVIEW POINTS
THREE STEPS TO PRAGMA LEADERSHIP
ONE PRAGMA LEADERSHIP EXERCISE
Chapter 13: Our Helpers
EXERCISE
Chapter 14: Dorothy's Revelation—Neuron Secret One Redux
NEURON SECRET ONE (REDUX)
THE SECRET OF EUDAIMONIA
THE REVELATION
THE SELFISH LEADER
FIVE LEADERSHIP LESSONS
NEURAL PATHWAYS
SECOND LIFE
TWELVE EUDAIMONIA LEADERSHIP REVIEW QUESTIONS
ONE EUDAIMONIA LEADERSHIP EXERCISE
NOTES
Chapter 15: The Neuron 3-Act Play
STORY STRUCTURE
ACT I
ACT II
ACT III
Chapter 16: The Eighth Secret
RAISING DOPAMINE
RAISING OXYTOCIN
SAY CHEESE, PLEASE
NEURON EXERCISE
NOTE
Chapter 17: Neuron Decision Making
NEURON PRIORITY PLANNER™
Chapter 18: Conclusion
FINAL EXERCISE
FINAL REQUEST
Notes
What's Your Type?
Further Reading
Other Books by W. Craig Reed
Index
End User License Agreement
List of Illustrations
Introduction
Figure I.1 Leadership
Chapter 1
Figure 1.1 Abraham Lincoln
Figure 1.2 Aristotle Pyramid
Chapter 2
Figure 2.1 Brain Puzzle
Figure 2.2 The Three Brains
Figure 2.3 Dopamine
Figure 2.4 Norepinephrine
Chapter 3
Figure 3.1 Shrinking Leadership
Figure 3.2 The Enneagram Symbol
Figure 3.3 Neuron Profiles Venn Diagram
Figure 3.4 GABA
Figure 3.5 Serotonin
Figure 3.6 Personality Types
Figure 3.7 Enneagram Traits as Related to Neurotransmitter Levels.
Includes Lines of Psychological Health Integration and
Disintegration.
Figure 3.8 The Wonderful Wizard of Oz
Chapter 4
Figure 4.1 Dorothy
Figure 4.2 Captain Royce Williams
Chapter 5
Figure 5.1 Toto
Chapter 6
Figure 6.1 Tin Woodsman
Chapter 7
Figure 7.1 Core Values
Chapter 8
Figure 8.1 The Wizard of Oz
Chapter 9
Figure 9.1 Courageous Lion
Chapter 10
Figure 10.1 Self-Actualization Pyramid
Chapter 11
Figure 11.1 The Wizard of Oz
Chapter 12
Figure 12.1 The Scarecrow
Chapter 13
Figure 13.1 Our Helpers
Chapter 14
Figure 14.1 Dorothy
Chapter 15
Figure 15.1 It's as Easy as 1, 2, 3
Figure 15.2 Freytag's Pyramid
Figure 15.3 Neuron 3-Act Play
Chapter 16
Figure 16.1 Oxytocin
Chapter 17
Figure 17.1 Decisions
Figure 17.2 Neuron Decision Matrix
Figure 17.3 The Eisenhower Matrix
Figure 17.4 Priority Chart
Figure 17.5 Dashboard Sheet
Figure 17.6 Neuron Priority Planner
Chapter 18
Figure 18.1 Lightbulb
THE 7 SECRETS OF NEURON
LEADERSHIP
WHAT TOP MILITARY COMMANDERS,
NEUROSCIENTISTS, AND THE ANCIENT
GREEKS TEACH US ABOUT INSPIRING TEAMS
W. CRAIG REED