Sybase: Information Anywhere, Anytime Terry Stepien President, Sybase iAnywhere UBS Global Technology & Services Conference New York City November 14, 2007 Forward-Looking Statements Certain statements in this presentation concerning Sybase, Inc. and its prospects and future growth are forward- looking and involve a number of uncertainties and risks. Factors that could cause actual events or results to differ materially from those suggested by these forward-looking statements include, but are not limited to, the performance of the global economy and growth in software industry sales; market acceptance of the company’s products and services; customer and industry analyst perception of the company and its technology vision and future prospects; the success of certain business combinations engaged in by the company or by competitors; political unrest or acts of war; possible disruptive effects of organizational or personnel changes; and other factors described in Sybase, Inc.’s reports filed with the U.S. Securities and Exchange Commission, including its annual report on Form 10-K for the year ended December 31, 2006 and Form 10-Q for quarters ended March 31, 2007 and June 30, 2007. Sybase, the Sybase logo, AvantGo®, Adaptive Server® Enterprise (ASE), Adaptive Server® Anywhere, iAnywhere®, iAnywhere Solutions™, Mirror Activator™, Avaki® EII, PowerDesigner®, Replication Server®, Afaria®, SQL Anywhere, OneBridge®, RFID Anywhere™, Information Anywhere®, and Answers Anywhere™ are trademarks or service marks of Sybase, Inc. or its subsidiaries. “®” indicates trademark registration in the U.S. All other company and product names mentioned may be trademarks of the respective companies with which they are associated. 2 Sybase Today Sybase is the largest enterprise software company exclusively focused on managing and mobilizing information from the data center to any type of device, while providing the last-mile connection to the customer in a wired or unwired fashion. 3 Why Sybase? Has Vision (cid:131) Differentiated technology for managing and delivering information anywhere anytime, to any type of device (cid:131) Market-leading positions in mobility and analytics Can Execute (cid:131) Seasoned management team (cid:131) R&D investments in technology innovation (cid:131) Strong cash flow from operations (cid:131) Financial strength to fund growth 4 Our Long-Term Strategy Objective: Build a market-leading franchise in the Unwired Enterprise characterized by steady revenue growth, margin expansion and continued strong earnings growth and free cash generation through: (cid:131) Continued investment in mobility and data management technologies to drive synergies across core businesses and to accelerate organic growth (cid:131) Strategic M&A to extend our best-of-breed technology platform (cid:131) Continued emphasis on disciplined financial controls and expense management (cid:131) Ongoing share repurchases, which total nearly $700 million from the beginning of 1998 through Q307 5 Information Anywhere, Anytime 6 Catalysts for Growth Business Segment Catalysts Products Infrastructure (cid:131) Massive growth in structured and (cid:131) IQ 12.7 Platform Group (IPG) unstructured data (cid:131) Data Integration Suite (cid:131) Compliance and regulatory (cid:131) ASE 15.0 Shared Disk Clustering Option (2008) requirements (cid:131) Analytics/business intelligence Sybase iAnywhere (cid:131) Expansion of mobile work force (cid:131) Information Anywhere Suite (cid:131) Increasing sophistication of (cid:131) SQL Anywhere 10 mobile devices (cid:131) Cheaper bandwidth Sybase 365 (cid:131) Mobile commerce (cid:131) MMS Content Delivery Gateway – MMS 365 (cid:131) Mobile campaigns (cid:131) Delivery of rich content to mobile devices Synergy Opportunities (cid:131) Mobile banking (cid:131) mBanking 365 (cid:131) Mobile commerce (cid:131) Leveraging Sybase technology, including Sybase IQ, mFolio, AvantGo 7 Leadership In Core Markets Unwired Enterprise Transactional Mobile and Mobile Data Analytics Embedded Messaging Management Computing (cid:132) Powers over 50% (cid:132) Sybase IQ (cid:132) #1 in mobile device (cid:132) Originates 60% of of Wall Street positioned as a management (Afaria) inter-operator SMS trades “challenger” in domestic traffic (cid:132) #1 small footprint 2006 DW Magic (cid:132) 20,000 enterprise DB (SQL Anywhere) (cid:132) Originates 50% of Quadrant customers inter-operator MMS (cid:132) First complete worldwide (cid:132) Sybase Data domestic traffic industry platform Integration Suite (cid:132) ASE 15.0 (Information (cid:132) Global leader in Anywhere Suite) messaging, with connections to 700+ MOs worldwide 8 Update on Sybase 365 Messaging Services (cid:131) Global leader in mobile messaging and content delivery (cid:131) 59.8 billion messages delivered across Sybase 365 network YTD (cid:131) Key new customers: China Mobile, NTT Docomo, Virgin Mobile (cid:131) International peering agreement with Belgacom expands the two-way reach of the Sybase 365 network (cid:131) Synergistic opportunities with mobile operators: (cid:131) mFolio for mobile content delivery (cid:131) White-label AvantGo for mobile advertising and content management (soon-to-be released) (cid:131) $97.7 million in revenue YTD and non-GAAP operating margin of 8% 9 Network- and Device-Agnostic Mobile Services device NEW ECONOMY MOBILE OPERATOR CUSTOMERS CUSTOMERS WiMax IMS M o b i l CDMA e Wi-Fi I M device SMS Video Messaging device M GLOBAL 2000 Mesh M GSM S CUSTOMERS Corporate device 10
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