The Anthropocene: Politik–Economics–Society–Science Audley Genus Editor Sustainable Consumption Design, Innovation and Practice — — The Anthropocene: Politik Economics — Society Science Volume 3 Series editor Hans Günter Brauch, Mosbach, Germany More information about this series at http://www.springer.com/series/15232 http://www.afes-press-books.de/html/APESS.htm http://www.afes-press-books.de/html/APESS_03.htm Audley Genus Editor Sustainable Consumption Design, Innovation and Practice 123 Editor Audley Genus Small Business Research Centre KingstonUniversity KingstonuponThames, Surrey UK Coverphoto:©Mr.NarongritVannarat,Bangkok,Thailandwhopaintedandphotographed thecoverphotoandgrantedthepermissiontouseitforthisbookcover.Thepaintingsofthis Thaipainterareat:https://www.facebook.com/narongrit.n.vannaratandhisEmailaddressis at:[email protected]. More onthisbookis at:http://www.afes-press-books.de/html/APESS_03.htm ISSN 2367-4024 ISSN 2367-4032 (electronic) TheAnthropocene: Politik—Economics—Society—Science ISBN978-3-319-29663-0 ISBN978-3-319-29665-4 (eBook) DOI 10.1007/978-3-319-29665-4 LibraryofCongressControlNumber:2016930050 ©TheAuthor(s)2016 Thisworkissubjecttocopyright.AllrightsarereservedbythePublisher,whetherthewholeorpart of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission orinformationstorageandretrieval,electronicadaptation,computersoftware,orbysimilarordissimilar methodologynowknownorhereafterdeveloped. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publicationdoesnotimply,evenintheabsenceofaspecificstatement,thatsuchnamesareexemptfrom therelevantprotectivelawsandregulationsandthereforefreeforgeneraluse. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authorsortheeditorsgiveawarranty,expressorimplied,withrespecttothematerialcontainedhereinor foranyerrorsoromissionsthatmayhavebeenmade. Copyediting:PDDr.HansGünterBrauch,AFES-PRESSe.V.,Mosbach,Germany Printedonacid-freepaper ThisSpringerimprintispublishedbySpringerNature TheregisteredcompanyisSpringerInternationalPublishingAGSwitzerland Acknowledgments The publication of this edited volume could not have been achieved without the help and support of numerous people and organizations. I would like to acknowledgetheYTLCorporation.TheYTLfundinghasallowedmetoparticipate in a range of networks and activities involving researchers and practitioners, of which the Sustainable Consumption Research and Action Initiative (SCORAI) is justone.Iwouldnothaveundertakenandcouldnothaverealizedthisbookproject without the support of SCORAI colleagues. IhopethoseIdonotnameinthefollowinglistwillforgivemebutamongthose who have helped to develop my thinking about sustainable consumption and innovationare:MaurieCohen;FrancesFahy;SylviaLorek;HenrikeRau;Marlyne Sahakian; Edina Vadovics; and Philip Vergragt. I also wish to acknowledge the workofthechapterauthorswhoworkedsowellunderthepressureoftimeIputon them. I also wish to say a heartfelt ‘thank you’ to my colleagues at Kingston University,London,fortheirgeneralsupportbutalsoforseminarsanddiscussions which have informed my thinking about innovation and sustainable behaviour and practices. Just some of these colleagues include: Ruth Rettie, Tim Harries, John Kitching, Rob Blackburn, Eva Kasperova and Mara Iskandarova; I should also mention past colleagues Kevin Burchell, Alessandro Giudici and Arif Attar. Other researchers who have suggested ideas, references to follow up and in some cases contributed a chapter to the book include Anne-Marie Coles, Athena Piterou (of University of Greenwich) and Adrian Smith (SPRU, University of Sussex). Iammostcertainlyindebtedtothosepractitioners,someofwhomIhaveworked with in the Transition Town movement, who have helped to shape my thinking aboutenvironmentalactivismandtherolesofacademicresearchers therein.Ofthe manyIcouldnameperhapsthefollowingdeserveaspecialmention:TomHenfrey; Frances Hinton; Mandy Meikle; and Ann Thorpe. Of course, none of this work could ever have been possible without the support and love of my family. Accordingly, a very large vote of thanks goes to Claire and Alex. v vi Acknowledgments My sincere thanks go to Dr. Hans Günter Brauch, who commissioned and copyeditedthebook,Dr.JohannaSchwarzandJanetSterritt-BrunnerofSpringerin Heidelberg (Germany) and the production team in Chennai (India), without whom the realization and production of the book would not have been possible. Surrey, UK Audley Genus August 2015 Contents 1 Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Audley Genus and Ann Thorpe 2 The Role of Design as a Catalyst for Sustainable DIY . . . . . . . . . . 15 Giuseppe Salvia and Tim Cooper 3 The Individual-Practice Framework: A Design Tool for Understanding Consumer Behaviour. . . . . . . . . . . . . . . . . . . . . . . 35 Laura Piscicelli, Mariale Moreno, Tim Cooper and Tom Fisher 4 From Print to Digital: Textual Technologies and Reading as a Sociotechnical Practice . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51 Athena Piterou and Fred Steward 5 Availability Cascades and the Sharing Economy: A Critique of Sharing Economy Narratives. . . . . . . . . . . . . . . . . . 65 Sarah Netter 6 Communicating Sustainability: The Case of Slow-Fashion Micro-organizations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 83 Claudia E. Henninger, Panayiota J. Alevizou, Caroline J. Oates and Ranis Cheng 7 Steering Sustainable Food Consumption in Japan: Trust, Relationships, and the Ties that Bind . . . . . . . . . . . . . . . . . . . . . . 101 Steven R. McGreevy and Motoki Akitsu 8 The Potential for Sustainable Production and Consumption in a Technological Society . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 119 Anne-Marie Coles vii viii Contents 9 Promoting Sustainable Consumption—a View from the Ground . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 135 Mandy Meikle 10 Conclusion. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 143 Audley Genus Kingston University. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 161 About the Contributors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 163 About the Editor. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 169 About this Book . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 171 Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 173 Abbreviations ABC Attitude, Behaviour and Choice model (E. Shove) ABC Attitude, Behaviour, Context model (P. Stern) CAD Computer-aided Design CAP Community Action Plan CNG Compressed Natural Gas CSA Community Supported Agriculture CSR Corporate Social Responsibility DESIS Design for Social Innovation and Sustainability DIY Do-it-Yourself FAO Food and Agriculture Organization FAQ Frequently Asked Questions FEASTA Foundation for the Economics of Sustainability GDP Gross Domestic Product IEA International Energy Agency IPCC Intergovernmental Panel on Climate Change IPPR Institute for Public Policy Research JAC Japanese Agricultural Cooperative JOAA Japanese Organic Agriculture Association MAFF Ministry of Agriculture, Forestry and Fisheries (Japan) MW Megawatt OECD Organisation for Economic Co-operation and Development OSCR Office of the Scottish Charity Regulator OSE Open Source Ecology RACE Reach, Act, Convert, Engage SCIO Scottish Charitable Incorporated Organisation SCORAI Sustainable Consumption and Research Action Initiative SLOC Small, Local, Open and Connected SSSI Site of Special Scientific Interest ix