Story Smart: Using the Science of Story to Persuade, Influence, Inspire, and Teach

185 Pages·2014·6.7 MB·English

by  Kendall Haven

STORY SMART

STORY SMART
Using the Science of Story to Persuade,
fl
In uence, Inspire, and Teach
K H
ENDALL AVEN
Copyright©2014byKendallHaven
Allrightsreserved.Nopartofthispublicationmaybereproduced,storedinaretrievalsystem,
ortransmitted,inanyformorbyanymeans,electronic,mechanical,photocopying,recording,or
otherwise,exceptfortheinclusionofbriefquotationsinareview,withoutpriorpermissioninwriting
fromthepublisher.
LibraryofCongressCataloging-in-PublicationData
Haven,KendallF.
Storysmart:usingthescienceofstorytopersuade,influence,inspire,andteach/KendallHaven.
pagescm.
Includesbibliographicalreferencesandindex.
ISBN978–1–61069–811–5(pbk.)—ISBN978–1–61069–812–2(ebook) 1. Storytelling—Psychological
aspects. I.Title.
LB1042.H3886 2014
372.6707—dc23 2014023483
ISBN:978–1–61069–811–5
EISBN:978–1–61069–812–2
18 17 16 15 14 1 2 3 4 5
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Thisbookisprintedonacid-freepaper
ManufacturedintheUnitedStatesofAmerica
ThisbookisdedicatedtoRoniBerg,
theloveofmylife.
Farmorethanasatalentedandthoughtfuleditor,
forthisbook,shehasfeltmorelikemyco-author.
Youwillfeel—andbenefitfrom—herguidingfingerprint
oneverypage.

CONTENTS
PARTI:HOOKEDONSTORY 1
TalkStory 3
IWasWorkingintheLabLateOneNight... 4
What’sYourStoryIQ? 5
Extra...Extra!ReadAllAboutIt! 6
ThisIsaRoll-Up-Your-SleevesPracticalGuide 7
StoryversusStory! 8
EffectiveorNotEffective...ThatIstheQuestion 11
AStory(ActuallyMyStory) 13
YourRealJob 17
PayAttention!StoryIsanEconomicEvent 21
PARTII:STORYSTATEOFMIND 23
TheMindIsWhattheBrainDoes 25
TheGooThatLetsYouThink 28
YourBrainonStory 29
LetMeIntroduce...YourNeuralStoryNet(NSN) 31
Story-SearchingMinds 32
BankonIt:YourBanksofPriorKnowledge 38
PuttingYourBankstoWork 40
FamilyStories 50
TheCurseofKnowledge 52
AFinalCaution:BoxBrownieMix 54
PARTIII:EIGHTESSENTIALELEMENTSOFSTORY 57
WhatIsaStory? 59
TheEightEssentialElements 67
Element3:Goal 69
Element5:ConflictsandProblems 73
Element6:RiskandDanger 78
Element7:Struggles 82
Element4:Motive 85
Element1:Characters 88
Element2:CharacterTraits 91
Element8:Details 94
TheEightEssentialElementsonParade 97
PARTIV:ITWASADARKANDSTORMYNIGHT...HOWSTORIES
CREATEINFLUENCE 101
InfluenceIstheNameoftheGame 103
“IWasWorkingintheLabLateOneNight...” 104
AndtheWinningInfluenceElementsAre... 107
StoryCharacterPositions 109
GotCharacter? 112
TheIdentityCharacterRulesInfluence 115
ABitofEmpathyforEmpathy 119
TheStoryInfluenceLine 121
TheGoodnessScale 124
ThePointoftheResolution 126
PutThemAllTogetherandTheySpell...MathEquation! 132
StoryWork 134
PARTV:SEVENSTORYSTEPS:STEPBYSTEP 137
StepbyStep 139
Step1:Who’sListening? 141
Step2:SaySomething! 143
Step3:Picture,Please! 146
Step4:OnTarget? 149
Step5:WaterCoolerWoes 150
Step6:CharacterCentral 152
TheMainCharacterChecklistGrid 155
Step7:WriteNow! 157
StoriestoTell 159
StorySnares:ThingstoAvoid 163
AFinalThought 165
References 167
Index 171
viii CONTENTS
PART I
HOOKED ON STORY