Table Of Content

Cover Page: iii About the Author Page: iii Title Page Page: iii Copyright Page: iii Epigraph Page: iii Dedication Page: iii Contents Page: iii Preface Page: iii Introduction | Why Start With Why? Page: iii PART 1 | A WORLD THAT DOESN’T START WITH WHY Page: 9 1 | ASSUME YOU KNOW Page: 11 2 | CARROTS AND STICKS Page: 16 PART 2 | AN ALTERNATIVE PERSPECTIVE Page: 35 3 | THE GOLDEN CIRCLE Page: 37 4 | THIS IS NOT OPINION, THIS IS BIOLOGY Page: 52 5 | CLARITY, DISCIPLINE AND CONSISTENCY Page: 65 PART 3 | LEADERS NEED A FOLLOWING Page: 81 6 | THE EMERGENCE OF TRUST Page: 83 7 | HOW A TIPPING POINT TIPS Page: 115 PART 4 | HOW TO RALLY THOSE WHO BELIEVE Page: 131 8 | START WITH WHY, BUT KNOW HOW Page: 133 9 | KNOW WHY. KNOW HOW. THEN WHAT? Page: 154 10 | COMMUNICATION IS NOT ABOUT SPEAKING, IT’S ABOUT LISTENING Page: 160 PART 5 | THE BIGGEST CHALLENGE IS SUCCESS Page: 173 11 | WHEN WHY GOES FUZZY Page: 175 12 | SPLIT HAPPENS Page: 183 PART 6 | DISCOVER WHY Page: 207 13 | THE ORIGINS OF A WHY Page: 209 14 | THE NEW COMPETITION Page: 222 Afterword Page: 226 Acknowledgments Page: 229 Notes Page: 234 Index Page: 241

Description:
 The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER. In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time.   Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?   People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it.    START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
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Start with Why PDF

0.34 MB·English
by  Simon Sinek
#Leadership #Industries #Management #Business & Economics #Entrepreneurship #Motivational #Computer Industry
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Cover Page: iii About the Author Page: iii Title Page Page: iii Copyright Page: iii Epigraph Page: iii Dedication Page: iii Contents Page: iii Preface Page: iii Introduction | Why Start With Why? Page: iii PART 1 | A WORLD THAT DOESN’T START WITH WHY Page: 9 1 | ASSUME YOU KNOW Page: 11 2 | CARROTS AND STICKS Page: 16 PART 2 | AN ALTERNATIVE PERSPECTIVE Page: 35 3 | THE GOLDEN CIRCLE Page: 37 4 | THIS IS NOT OPINION, THIS IS BIOLOGY Page: 52 5 | CLARITY, DISCIPLINE AND CONSISTENCY Page: 65 PART 3 | LEADERS NEED A FOLLOWING Page: 81 6 | THE EMERGENCE OF TRUST Page: 83 7 | HOW A TIPPING POINT TIPS Page: 115 PART 4 | HOW TO RALLY THOSE WHO BELIEVE Page: 131 8 | START WITH WHY, BUT KNOW HOW Page: 133 9 | KNOW WHY. KNOW HOW. THEN WHAT? Page: 154 10 | COMMUNICATION IS NOT ABOUT SPEAKING, IT’S ABOUT LISTENING Page: 160 PART 5 | THE BIGGEST CHALLENGE IS SUCCESS Page: 173 11 | WHEN WHY GOES FUZZY Page: 175 12 | SPLIT HAPPENS Page: 183 PART 6 | DISCOVER WHY Page: 207 13 | THE ORIGINS OF A WHY Page: 209 14 | THE NEW COMPETITION Page: 222 Afterword Page: 226 Acknowledgments Page: 229 Notes Page: 234 Index Page: 241

Description:
 The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER. In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time.   Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?   People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it.    START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
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