Smart Business (Smart Things to Know About (Stay Smart!) Series)

301 Pages·2005·3.767 MB·English

by  James Leibert

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Copyright © James Leibert 2002, 2004
The right of James Leibert to be identifi ed as the author of this work has been asserted
in accordance with the Copyright, Designs and Patents Act 1988
First published 2002
Second edition published 2004 by
Capstone Publishing Limited (A Wiley Company)
The Atrium
Southern Gate
Chichester
West Sussex PO19 8SQ
http://www.wileyeurope.com
All rights reserved. Except for the quotation of short passages for the purposes of criticism
and review, no part of this publication may be reproduced, stored in a retrieval system
or transmitted in any form or by any means, electronic, mechanical, photocopying,
recording, scanning or otherwise, except under the terms of the Copyright, Designs
and Patents Act 1988 or under the terms of a licence issued by the Copyright Licensing
Agency Ltd, 90 Tottenham Court Road, London W1T 4LP, UK, without the permission in
writing of the publisher. Requests to the publisher should be addressed to the Permissions
Department, John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West
Sussex PO19 8SQ, England, or emailed to [email protected], or faxed to (+44)1243
770571.
CIP catalogue records for this book are available from the British Library
and the US Library of Congress
ISBN 1-84112-583-0
10 9 8 7 6 5 4 3 2 1
Typeset in 10/14pt Meridien by
Sparks, Oxford, UK
http://www.sparks.co.uk
Printed and bound by
T.J. International Ltd, Padstow, Cornwall
This book is printed on acid-free paper
Substantial discounts on bulk quantities of Capstone books are available to corpora-
tions, professional associations and other organizations.
For details telephone John Wiley & Sons on ([phone], fax (+44)1243
770571 or e-mail [email protected]
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for Jane
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Contents
Acknowledgments ix
Summary of Ideas xi
Introduction – This is Business 1
1 Smart Business 3
2 Your Place in the Corporate World 7
PART I – Effi cient Customer Value Creation 15
3 How do Companies Create Value? 17
Creating Value for Customers
4 How to Meet Customers’ Needs 31
5 Earning the Customers’ Trust 51
6 Persuading Customers to Buy Your Products 63
Being Effi cient
7 Effi ciency Gains from Technology Investment 73
8 Learning How to be More Effi cient 87
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PART II – Good Management 101
9 How to Manage 103
Management
10 How to Delegate 119
Strategy
11 Forecasting Market Dynamics 129
12 Creating a Lasting Competitive Advantage 153
13 A Systematic Approach to Planning 171
Organization
14 Designing an Effective Organization 183
15 How to Manage Change 199
16 Keeping Track of the Money 213
17 The Future of Business 231
PART III – Achieving Personal Success 241
18 How to Achieve Personal Success in Business 243
19 How to Become a Great Manager 251
20 How to Teach Yourself New Skills 265
Appendix 273
Index 279
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