Smart Branding

69 Pages·15.689 MB·English

Smart
Branding
Smart Marketing Book Series
Title Smart Branding (Smart Marketing Book Series)
Author Master Steve
Colleagues Somayeh Amiri, Tara Kamangar
Layout
Keyvan
Designer
Publisher Silk Road Publishing (Toronto, Canada)
Printed Book: 978-1-990236-17-4
ISBN
EBook: 978-1-990236-18-1
Website www.MasterSteve.com
Note: The author of this book gives the right to use
the present content, provided that the source is cited,
to professors, educators, teachers, lecturers, and aca-
demic and non-academic educational centers, for an
indefinite period.
The copyright of this book is internationally registered
for the author.
Attributions:
Images Credits:pikisuperstar / Freepik
Contents
Introduction .......................................................................................................................5
Chapter 1: Branding: Concept and Importance ..................7
The Concept of Branding ..................................................................................8
The Importance of Branding ..........................................................................9
Chapter 2: Research Before Choosing a Brand .................18
a. Tips for Researching Before Choosing a Brand .............................19
b. Researching Target Market .........................................................................24
Chapter 3: Selection of Brand Name and Domain Name ...........27
a. Selection of Brand Name ...........................................................................28
b. Internet Domain ...............................................................................................34
Chapter 4: Brand Registration .......................................................35
Chapter 5: Branding Strategies ......................................................38
a. Branding Using Printed Materials ..........................................................43
b. Online Branding ...............................................................................................45
c. Content Branding .............................................................................................49
d. Attending Events ..............................................................................................51
e. Using Character ................................................................................................54
f. Using Celebrities ...............................................................................................56
Smart Branding 4
Chapter 6: Advertising Strategies..................................................59
Selection of Advertising Tools According to Budget .......................62
Evaluation and Control ...................................................................................68
The list of tables and figures
Table 1. Advertising budget for branding .......................................................64
Figure 1. Online branding .......................................................................................45
5
Introduction
Branding and sale are two essential items which should be
considered while writing a business plan. They should be
considered as some of the most important and main ele-
ments in any business.
While formulating any marketing strategy, think about
these two items. Any action you take or any decision you
make must be completely in the direction of branding or
increasing sale. Otherwise, you haven’t acted smartly and
you just have wasted your time, energy and money.
Smart view means examining events from various per-
spectives. In business, smart view means you take a differ-
ent look at every topic while complying with all the stan-
dards.
In this book, which belongs to the collection of “Smart
Business” series, you learn how to view branding smartly,
consider different business topics from various aspects,
and choose for yourself the best strategy based upon your
current status and circumstances but using a different per-
spective of standards and regulations.
First, some explanations are provided regarding the
Smart Branding 6
concept and importance of branding. Then, we have con-
sidered various aspects of conducting research before
selecting a brand. In the following sections, we have pro-
vided you with can select the name, domain of a business
and how you can register a brand.
Since branding is an important topic in business and
marketing, and you need to define an exclusive strategy
for it, we have dedicated a part of this book to describ-
ing types of branding strategies. At the end, the advertis-
ing strategy and selection of advertising tools that can be
employed in branding in accordance with the budget at
hand are also carefully explained.
Chapter 1
Branding: Concept
and Importance
Smart Branding 8
The Concept of Branding
Branding is a set of actions taken on how the name, logo/
symbol, or design of a product/business is going to be
recognized locally, nationally or internationally.
The value of a brand is related, first, to how much it is
recognized, and then, to the products and services it pro-
vides to the consumers.
The purpose of branding is
that a particular name or logo
reminds you of a certain prod-
uct or service.
Brands are different in terms of the degree of reputa-
tion, and they can be known in the area of a city, province,
country, and region (comprised of several countries) or on
an international level. You may be a recognized brand in a
certain geographical area but not known globally.
Adidas, Nike, and Coca Cola are international brands
known to people around the world, but a famous restau-
rant in your city is just a local brand in your town.
Branding: Concept and Importance 9
The Importance of Branding
11
Branding Helps the Services and Products of Your
Business to Get Recognition.
In comparison to buying a generic product, peo-
ple make way more purchases when you turn into
a brand because they don’t go after doing research
to trust you, and consequently, they quickly make
purchases from you. In this case, you will spend less
money to convince your customer to buy from you.