SEO 2016 & Beyond: Search engine optimization will never be the same again!

291 Pages·2015·5.68 MB·English

by  Andy Williams

SEO 2016
& Beyond
Search engine optimization will never be the same again!
By Dr. Andy Williams
ezSEONews
Creating Fat Content
5th Major Version
Updated: 4th September 2015
What People Have Said About Versions of This Book
The original version of this book was published in 2012. That’s when the SEO
upheaval started with Google moving the goal posts. I updated and re-released
major versions of this book in 2013, 2014 and 2015. The copy you have in your
hands now is the updated version for 2016. This edition includes my SEO
Checklist, which was previously published as a separate book.
The following comments are from customers over this timespan and may refer to
any one of the major versions released since 2012.
What everyone is saying:
“Read this book and anything else you can get your hands on by this guy.”
“Dr. Andy Williams is, to my mind, the man to listen to when it comes to
the subject of building a website in a clean ethical manner. His
explanations of what Google, and the other search engines, consider as
part of the ranking process cannot be bettered. If you wish to create a long
lived website that does not need to fear the latest Google update(s) then
pay heed.” Jim
“A MUST READ for SEO professionals who need to get themselves
updated” Bryan Grandy
“Five Stars - game changer ,eye opener” Nahum Pierre
“After 10 years online, building and promoting websites, I became quite
adept at SEO (both on-page and off), but that was then and this is now!
Having read this eBook from cover to cover, I think you would be hard
pressed to find more informative, descriptive, and easy-to-understand
material on the subject of present day SEO anywhere.” ~ Andy Aitch
“This is the right way to build websites. There is a lot of rubbish written by
many so-called experts, but this is not one of them. If you want to learn the
best way to do SEO, then this is the leading book I have read, and I have
read many.” ~ Dobsy “Dobsy” (UK)
“Basically I loved this book and highly recommend it. It is the best couple
of bucks you will ever spend. It is easy to read, succinct, and brilliant. He
offers a lot of great tips without all the fluff that some authors throw in to
add page count. Thanks Andy for a good read that upped my SEO IQ.” ~
Nicole Bernd
“Since Google's Penguin update was released in April 2012, SEO has
been turned on its head. Creating themed content with Latent Semantic
Indexing (LSI) in mind, instead of keyword focused content, is now the way
forward.
Amazingly, this is exactly what Andy has been teaching for the past ten
years. I only wished I had known him when I started out in internet
marketing. His style of teaching is the best. He’s a very genuine and
generous person, so if you’ve been hit by Panda or Penguin, then this book
is exactly what you need.” ~ Carole
“Great book, super helpful, and makes SEO easy to understand, especially
for an ecommerce novice! I would definitely recommend this to anyone
trying to get a handle on best practices in SEO.” ~ cswaff
“Andy was warning of a Panda type hit at least two years before the
Panda was born. Although the Penguin update has changed things more
than a bit, in this book, Dr Andy clearly, and in simple terminology,
explains the strategies and tactics needed to stay on the good side of
Google.” ~ Tony Crofts
“Great at teaching the difference in old SEO practices Vs. new
techniques.” ~ Ms. WriterGirl
“Andy is one of the few people that I listen to when it comes to SEO.
Rather than “follow the usual crowd”, that tends to share rehashed
information with little value that’s based on fact, Andy does his own testing
to determine what is actually working for him, and then shares his own
results.” ~ J. Stewart
“This book was a very quick and easy read from start to finish. I found it
to be an excellent work with some very mature insights into the nuances of
how to get in good graces with Google. It took a few of my beliefs and
approaches to Search Engine Optimization and turned them upside down.”
~ Jonathan W. Walker
“This is groundbreaking Internet marketing information. Stuff you won’t
find elsewhere. Being a long-time pupil of Dr. Andy, I have put much of it
to the test myself and I know it proves out. If you are in the Internet
business, you need to read this book.” ~ Norman Morrison
“After following Andy Williams for over 8 years now, I had a hunch his
new SEO book would be a winner . . . and it is. It's simple, straight
forward, and on target with respect to the latest updates, upgrades, and
algorithmic mods by our friends at Google. Do what Andy teaches,
especially with reference to great content creation, and you will be
successful in your SEO efforts.” ~ Chris Cobb
Contents
What People Have Said About Versions of This Book
DISCLAIMER AND TERMS OF USE AGREEMENT
How to Use This Book
A Note About Page Rank (PR)
What Is SEO?
Why Is SEO Necessary?
So You Want to Build a Website, Right?
How Do We Rank Pages as High as Possible?
How We Used to Rank Pages
Personalized Search Results
Top Ranking Factors in 2015
On Page Factors
Off Page Factors
Google’s Battle for Survival
Panda, Penguin and Other Major Updates
Changes in 2011
Changes in 2012
Changes in 2013
August 2013 – Hummingbird – Fast & Accurate?
Changes in 2014
Changes in 2015
The Mobile-friendly Update
Where Do All of These Updates Leave Us?
SEO Today
Trust Vs No-trust
Webmasters Living in the Past
The Four Pillars of Post-Penguin SEO
1. Quality Content
What Google Tells Us About Quality Content
1. Create a useful, information-rich site
2. Think about the words people use to search
3. Try to use text instead of images for important names, content or links
4. Make <title> and ALT attributes descriptive
5. Make pages for users, not search engines
6. Avoid tricks designed to manipulate your rankings
7. Make your website stand out in your field
Google Tells Us to Avoid the Following
1. Automatically Generated Content
2. Creating Pages with Little or No Original Content
3. Hidden Text
4. Doorway Pages
5. Scraped Content
6. Participating in Affiliate Programs Without Adding Sufficient Value
7. Loading Pages with Keywords
8. User-generated SPAM
A Summary - Quality Content & an Example
Does Your Article Sound as If an Expert Wrote It?
Every Article You Write Will Have Its Own Niche Vocabulary
The Difference Between Theme Words and Theme Phrases in My Analysis
Final Test in My Experiment
How to Use This Information to Write Better Content
Finding Theme Words & Phrases
Option 1 – Google SERPs + SEOQuake
Option 2 – Web Content Studio (WCS)
On Page SEO Factors to Get Right
The Title Tag
The Meta Description Tag
The Meta Keyword Tag
Headlines on Your Page
Image Optimization
Spelling & Grammar
Links on the Page
Spying on Competitors for Content Ideas
2. Site Organization
What Google Tells Us About Site Design
1. Create a Sitemap
2. Make Sure Your Site Has a Clear Hierarchy
3. Keep Links on a Page to a Reasonable Number
4. Dynamic Pages Vs Static Pages
5. A Robots.txt File?
6. Check Your Site in Different Browsers
7. Monitor Your Site Load Times
A Note About Exact Match Domain Names
What Is a Low Quality EMD, Exactly?
Good Site Structure
Silo 1 - Mountain Bikes
Silo 2 Road Bikes
Silo 3 Car Racks
Internal Links
Linking Pages on a Site Together
Tags - Another Way to Categorise Your Content
The Use and Misuse of Tags
Duplicated Content on a Site Is NOT Good!
How to Use WordPress Tags Properly
Modifying Tag Pages?
3. Authority
What Is An "Authority" Site?
Links Coming into Your Site
Is Negative SEO Real?
The Type of Backlinks You Should Get
Anchor Text?
What About Existing Keyword Rich Backlinks?
Ranking for a Main Keyword Phrase
Backlinking from Now On
The Best Backlinks
The Best Way to Get Quality Inbound Links
Broken Link Building
Traditional Backlinking Sources
Article Directories
Forum Participation
YouTube & Other Video Sites
Twitter
Facebook Page
Web 2.0 “Blogs”
RSS Feeds
Site Directories
Guest Blogging
Finding Guest Blogs
PDF Distribution
Blog Commenting
Backlink Velocity
When to Stop Backlinking
Backlinks to Backlinks
The Disavow Tool - How to Fix Bad Links to Your Site
Checking Your Link Profile & Creating a Disavow File
Updating the Disavow File
Future Alternatives to Link Building
Build Your Brand with Mentions
Build Backlinks for Traffic Instead of Rankings, Using Nofollow
Summary of Backlinks
4. What's in It for the Visitor?
Install Google Analytics and Get a Google Webmaster Tools Account
Website Stickiness
Important Aspects of a Web Page
Ways to Build Trust
Types of Content Your Visitors Want:
Make Your Site Interactive
BONUS Chapter – YouTube SEO
YouTube Video Optimization
Things Not to Do with YouTube
Part 2
Why Part 2?
What Does Google Want?
What to Avoid
Google Suggestions
THE SEO CHECKLIST
Checklist Point #1 – the Domain Name
Exact Match Domains
Using the Way Back Machine to Check Domains
Keyword Stuffed Domains
The Domain Name Checklist
Checklist Point #2 – Web Page Real Estate