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224 Pages·2012·9.25 MB·English

O
U
FEATURING
T
FEATURING
Aaron Rian

No one knows the Portland, Oregon real estate market better than Aaron Rian, and
AARON RIAN F
no one works harder for his clients to bring him or her the best deals, whether their
GREG ROLLETT goal is to buy or sell property.
R
ANDREW LOCK
Rian was born and raised in the Portland area where he continues to live to this day. His extensive
DAVID WOLFE firsthand knowledge of the area gives him a powerful perspective on its most advantageous real estate
opportunities. This brings immense value to his clients. O
FRANK ISTUETA
Get “Out Front” – and Stand Out From
BARBARA COOPER That in turn has brought Rian top-level recognition for the excellence of his work. In his five-plus years as Your Business Rivals!
a real estate agent, Rian has been a Top One Percent Portland Metro Realtor and a Multi-Million Dollar N
EMILY LETRAN
Sales Producer. He also won back-to-back Top Real Estate Agent awards from the Portland Monthly In today’s crowded marketplace, it’s harder than
WILLIAM CALDON, DMD magazine in 2011 and 2012, and he was recently added to the “Registry of Business Excellence™” by ever to be a business leader. And it’s easier than
America’s Registry of Outstanding Professionals organization. T ever to find yourself falling behind the competition.
KAZI ANAM M.S.,R.PH.,C.Ht.
That’s why it’s more important than ever to position
SUNDARDAS D. ANNAMALAY Rian has also begun to make his mark as a thought leader in the American real estate industry. He has
yourself “Out Front” from the pack.
appeared in such national publications as USA Today and The Wall Street Journal, and was recently
JOE ORSAK
featured in Top Agent Magazine. His first book, Out Front: The Art of Closing a Deal, will be available on
Branding experts JW Dicks, Esq. and Nick
JOSH MCWHORTER Amazon.com later this year. FEATURING
Nanton, Esq. have joined together with maverick
Aaron Rian
ALLEN NEUENSCHWANDER marketer Andrew Lock, the man behind the
Currently, Rian supervises thirteen staff members at The Rian Group and Keller Williams Realty. Rian
number one WebTV show for entrepreneurs,
EDDIE OVERDYKE and his team are on track to close over 199 transactions with a value of nearly 66 million dollars in & Leading Experts from Around the World
“Help! My Business Sucks!”, to create this
volume in 2012.
SHASHANK SHEKHAR collection of awesome and innovative tactics to
help you boost your profile and your bottom line.
JW DICKS In his spare time, Rian enjoys traveling and sports of all kinds. He is an avid Portland Trail Blazers and L.A.
Lakers fan and provides sponsorships for local high school basketball and football programs. He attributes
Inside, you’ll discover exclusive breakthrough
NICK NANTON
his competitive negotiating skills to his experience running a lemonade stand when he was six. action plans, many revealed here for the first time,
LINDSAY DICKS from the country’s foremost business experts and
thought leaders. You’ll learn how to market and
LAURA WAAGE
sell in revolutionary new ways that will deliver
SHANE AND LISA ADAMS equally revolutionary results.
Most importantly, you’ll find out how to put yourself
“Out Front” - and make sure you stay there!
The Authors in this book have donated all royalties to Marketers for Good.
For more information, please visit www.MarketersForGood.org
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TABLE OF CONTENTS
CHAPTER 1
THE ART OF CLOSING THE DEAL
BY AARON RIAN ……………………………………… 13
CHAPTER 2
USING EDUCATIONAL MARKETING TO
BUILD RAPPORT, CREDIBILITY AND CRUSH
OBJECTIONS
BY GREG ROLLETT …………………………………… 23
CHAPTER 3
HOW TO GET YOUR BUSINESS OUT FRONT
BY ANDREW LOCK …………………………………… 35
CHAPTER 4
ENGLISH AS A FOREIGN LANGUAGE –
FOR TECHNOLOGY PROFESSIONALS
(OR, YOU CAN BE ON THE BUS, OFF THE BUS –
BUT THERE IS A BUS...)
BY DAVID WOLFE ……………………………………… 49
CHAPTER 5
QUALITY ISN’T EXPENSIVE; IT’S PRICELESS
BY FRANK ISTUETA …………………………………… 59
CHAPTER 6
BUST YOUR BELIEFS TO WIN
BY BARBARA COOPER ……………………………… 73
CHAPTER 7
PRICELESS SMILES
BY EMILY LETRAN ……………………………………… 81
CHAPTER 8
A BEAUTIFUL SMILE:
A KEY TO A BRIGHT AND SUCCESSFUL FUTURE
BY WILLIAM CALDON, DMD ………………………… 91
CHAPTER 9
EIGHT THINGS YOU CAN DO TODAY TO
INCREASE YOUR HEALTH AND LONGEVITY
BY KAZI ANAM M.S.,R.PH.,C.Ht. ……………………… 101
CHAPTER 10
TO LIVE LONG AND PROSPER
BY SUNDARDAS D. ANNAMALAY …………………… 113
CHAPTER 11
BUILDING THE WILDLY SUCCESSFUL YOU
THE CLARITY OF PURPOSE
BY JOE ORSAK ………………………………………… 127
CHAPTER 12
7 STEPS TO LEVERAGE WITH CAN
BY JOSH McWHORTER ……………………………… 135