Scale or Fail: How to Take the Leap from Entrepreneur to Enterprise Without a Safety Net

201 Pages·2018·1.92 MB·English

by  Allison Maslan

Praise for Scale or Fail
“Don't be an entrepreneur who settles. Growth takes persistence and an
unwillingness to take no for an answer. Scale or Fail is the secret sauce to help
you overcome setbacks and win big.”
—Barbara Corcoran, founder of
The Corcoran Group, author, and Shark Tank investor
“By reading Scale or Fail, you are taking the important first step toward building
a bigger, better, and stronger business. This book helps you look deep within
yourself to be able to identify your superhero strengths, focus on them, train
others to do what you do – and then let go to move on to your next potential
multi-million dollar enterprise. This is not an easy task for anyone to
accomplish, and we are lucky to have Allison's book by our side to support us
along the way!”
—Dean Graziosi, entrepreneur, real estate expert, and
New York Times bestselling author
“Allison is brilliant at taking huge complex ideas and breaking them down into
small, simple steps that anyone can follow. If you want to learn how to grow and
scale your business whilst feeling empowered and happy (because both are
important!) then buy, read, and implement this book now. You won't need
another business book for a decade.”
—Geeta Sidhu-Robb, CEO, Nosh Detox,
Entrepreneur of the Year, London 2017
“If you have a small business and want to do something spectacular with it, you
need to visualize several years down the road what it will look like and then
translate it into a clear picture for your team. The invaluable tools in this book
will help take that vision and turn the scaling rollercoaster into the ride of your
life.”
—Cameron Herold, founder of COO
Alliance and author of Double Double and Vivid Vision
“Allison Maslan draws on the wisdom of building 10 companies to give you her
revolutionary method towards building a self-managed company. Scale or Fail
turns confusion into clarity and condenses what you need to know in a way that
can be applied immediately. Gift this to every business owner you know that is
serious about taking the leap!”
—Roland Frasier, serial entrepreneur, attorney, and Principal of Digital Marketer and CEO of War
Room “I've often said, ‘Life gives to the giver and takes from the taker.' Allison Maslan is an awesome
giver who has written the new authority book on scaling. She totally speaks my language, especially
when it comes to networking, providing sound marketing advice, and advising business owners on how
to let go of what is not excellent and driving the long-term vision. This book can help you be the first
domino in several chains of dominoes.”
—Joe Polish, founder and President,
Piranha Marketing Inc., and Genius Network
“When you are looking for a business mentor, find one that has been there and
done it. In Allison's book, Scale or Fail, Allison not only shares her top growth
strategies, she shares her wisdom from being in the trenches year after year. She
knows what works and what does not in todays new economy. Give your scale
journey a shortcut and read her groundbreaking book. Your life will never be the
same.”
—Michael Bernoff, Founder and CEO of
Human Communications Institute
“As you dive deeper into your business growth, the sky is the limit. However,
most entrepreneurs find themselves hitting a wall at some point and forgetting all
the incredible possibilities that their business can create. Allison's book Scale or
Fail literally removes that wall by showing you step-by-step how to scale to
your Pinnacle one big leap at a time.”
—Christina Rassmussen, founder of Life Reentry
Institute and bestselling author of
Second Firsts: Live, Laugh, and Love Again
“If you have a business that you want to scale but it (and you) don't have the
systems to scale it to becoming an enterprise or a valuable asset you can sell
someday, Allison Maslan is for you. I believe the best way to judge a
businessperson is to meet her clients and see what happens in her community.
Allison attracts high-quality professionals who are implementers. They love
Allison. She's impeccable and so is her business. She's married to an amazing
man, she's a mom, and she's surround by wonderful friends who love and care
about her…. If you're looking for a mentor who walks the walk and lives the life
she promises that you can have too, then Allison is the missing piece in your
puzzle. She's the whole package with a model that can work for you.”
—Mike Koenigs, CEO, You Everywhere Now, and
author of thirteen bestsellers, including
Publish and Profit and Money Phone “There are entrepreneurs who make money, there are
entrepreneurs who change the world, and there are icons who do both! Allison Maslan is that icon!
When it comes to business mentors and coaches there is no one better. I highly recommend Allison
Maslan to any business or entrepreneur seeking proven results.”
—Vince Reed, founder, Internet Traffic
Factory and Set Up My Ads
“Heyo, Fire Nation! If you want to take your business to the next level, you need
to be productive, be disciplined, have focus – and read Allison Maslan's Scale or
Fail. This book gets you out of your comfort zone, which is a dangerous place to
live. I keep saying: Disappointment is a possible result of every action. But
what's the result of no action? Nothing. If you really want to do something and
accomplish it right away, start now by following Allison's guidance.”
—John Lee Dumas (aka JLD), founder and
host, Entrepreneurs On Fire podcast
“As a Digital Marketer since 1995 (that's BG – Before Google), I now know
‘START-UP' and ‘SCALE-UP' requires two different skill sets. The book you
hold in your hands teaches both in elegant, simple-to-understand lessons. As
you'll read through these pages, Allison Maslan really created a ‘how to' course
worth several hundred dollars – not just a book you can get for less than $25 on
Amazon! Although you and I are probably perfect strangers, I hope one day I'll
read in the news about how this book helped you ‘scale' your business and sell it
for millions. Until then, I encourage you to read it twice – once for ‘literacy'
(learning) and a second time for ‘fluency' (mastery). Friend: read these pages
carefully because they could change your personal and professional life
forever!”
—Alex Mandossian, founder and CEO,
All Selling Aside
SCALE
OR
FAIL
HOW TO BUILD YOUR DREAM TEAM,
EXPLODE YOUR GROWTH,
AND LET YOUR BUSINESS SOAR
Allison Maslan

Cover image and design: Paul McCarthy/Wiley Copyright © 2019 by John Wiley & Sons, Inc. All rights
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Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
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Library of Congress Cataloging-in-Publication Data:
Names: Maslan, Allison, author.
Title: Scale or fail : how to build your dream team, explode your growth,
and let your business soar / Allison Maslan.
Description: Hoboken, New Jersey : Wiley, [2018] |
Identifiers: LCCN 2018020269 (print) | LCCN 2018036056 (ebook) | ISBN
9781119461043 (Adobe PDF) | ISBN 9781119461036 (ePub) | ISBN 9781119461012
| ISBN 9781119461012 (hardcover) | ISBN 9781119461043 (ePDF) | ISBN
9781119461036 (ePub)
Subjects: LCSH: New business enterprises–Management. | Business planning.
Classification: LCC HD62.5 (ebook) | LCC HD62.5 .M3656 2018 (print) | DDC
658.1/1–dc23
LC record available at https://lccn.loc.gov/2018020269
Dedicated to you,
the Enterprising Entrepreneur,
whose gifts the world needs.
May this book give you the wings to fly.
Fearlessness is like a muscle. I know from my own life that the more I exercise
it, the more natural it becomes to not let my fears run me. The first time we take
that first fearless step, we begin to change our lives. And the more we act on our
dreams and our desires, the more fearless we become.
—Arianna Huffington
CONTENTS
How This Book Is Different
Foreword
Introduction
What Is Scaling, Exactly?
Okay, I’ve Launched My Business – Now What?
Time to Fly!
The Five Components of SCALE
Who I Am – And Why I Believe I Can Help You
The Power Is Right at Your Fingertips
1 It All Starts with the First Leap
My Story
My Big Wake-up Call
My Business Blueprints Are Born
The Power of Failure
What’s the Meaning Behind the Money?
2 Your Strategic Vision
My Final Lesson from My Father
Your Strategic Vision Starts with a Dream
The SCALEit Method in Motion
Your Big Picture Vision
Big Picture Vision Exercise
Vision Tools
Take the Next Steps with Your Big Picture Vision
3 All Things Cash Flow
The Day My Cash Flow Stopped
The Truth About Cash Flow
Know Your Numbers
It’s All About the Sales