Research Proposals Open UP Study Skills A practical guide R “This indispensable guide to writing research proposals takes the reader on e a carefully planned journey, which is clearly sign-posted from the outset to s the destination of the final proposal … Denscombe demystifies the academic e jargon inherent in proposal writing, instilling confidence in all those writing a proposals, from undergraduate to doctoral level.” r Dr Kate Adams, Reader in Education, Bishop Grosseteste University College, c Research Proposals h Lincoln, UK “This how-to guide is ‘a candle in the dark’ for many who want to start writing P research proposals. It is … brimming with straightforward strategies which r anyone can use to overcome the key fears associated with ‘keeping on track’ o A practical guide and ‘selling’ your research to convince funders and even your professors!” p Hosea Handoyo, Boehringer - Ingelheim Fonds Research Fellow, Germany o s a Whether you are an undergraduate student doing your final year project, a masters l student writing your dissertation, or a PhD student applying for acceptance onto a s doctoral programme, this practical book will help you to produce a successful and persuasive research proposal. Written by an experienced and best-selling author, this handbook uniquely draws a parallel between a research proposal and a sales pitch. The book provides guidance on what to include and what to omit from your proposal and demonstrates how to ‘sell’ your research idea. Denscombe ably guides you through each stage of the process: M a l Choosing a research topic r t l Reviewing the literature y n l Formulating the research question D ll EExsptimlaaintiinngg tthhee rceossetsa racnhd m pelathnondinsg the time involved en l Essential help for l Obtaining research ethics approval sc students and o With top tips throughout, this book provides an insight to the logic behind research m researchers proposals and the way that good proposals address 7 basic questions that readers b will ask when they evaluate any proposal. e l Basic principles Martyn Denscombe is Professor of Social Research at De Montfort University, explained UK. He is the author of the bestselling book The Good Research Guide (Open University Press, 2010) and Ground Rules for Social Research (Open University l Clear guidance on Press, 2009). what to include l Key ideas for success Cover design by Naomi Mitchell Martyn Denscombe Research Proposals 2244334422__BBooookk..iinnddbb ii 0033//0077//22001122 1122::2299 2244334422__BBooookk..iinnddbb iiii 0033//0077//22001122 1122::2299 Research Proposals A practical guide Martyn Denscombe 2244334422__BBooookk..iinnddbb iiiiii 0033//0077//22001122 1122::2299 Open University Press McGraw-Hill Education McGraw-Hill House Shoppenhangers Road Maidenhead Berkshire England SL6 2QL email: [email protected] world wide web: www.openup.co.uk First published 2012 Copyright © Martyn Denscombe, 2012 All rights reserved. Except for the quotation of short passages for the purposes of criticism and review, no part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of the publisher or a licence from the Copyright Licensing Agency Limited. Details of such licences (for reprographic reproduction) may be obtained from the Copyright Licensing Agency Ltd of Saffron House, 6–10 Kirby Street, London EC1N 8TS. A catalogue record of this book is available from the British Library ISBN-13: 978-0-33-524406-5 (pb) ISBN-10: 0-33-524406-8 (pb) eISBN: 978-0-33-524407-2 Library of Congress Cataloging-in-Publication Data CIP data applied for Typesetting and e-book compilations by Refi neCatch Limited, Bungay, Suffolk Printed by Bell and Bain Ltd, Glasgow Fictitious names of companies, products, people, characters and/or data that may be used herein (in case studies or in examples) are not intended to represent any real individual, company, product or event. 2244334422__BBooookk..iinnddbb iivv 0033//0077//22001122 1122::2299 “This indispensable guide to writing research proposals takes the reader on a carefully planned journey, which is clearly sign-posted from the outset to the destination of the fi nal proposal . . . Denscombe demystifi es the academic jargon inherent in proposal writing, instilling confi dence in all those writing proposals, from undergraduate to doctoral level.” Dr Kate Adams, Reader in Education, Bishop Grosseteste University College, Lincoln, UK “This how-to guide is ‘a candle in the dark’ for many who want to start writing research proposals. It is . . . brimming with straightforward strategies which anyone can use to overcome the key fears associated with ‘keeping on track’ and ‘selling your’ research to convince funders and even your professors!” Hosea Handoyo, Boehringer - Ingelheim Fonds Research Fellow, Germany “This much-needed handbook provides a guide for any researcher to turn a research idea into a successful research proposal . . . Denscombe offers both a clear framework for organising the research thought process and plentiful hints for crafting a persuasive case for why a research proposal deserves fi nancial support for getting it done.” Dr Alberto Asquer, Lecturer of Business Strategy and Policy, Faculty of Economics, University of Cagliari, Italy “This is a clear and unambiguous guide covering all the essentials needed to build strong research proposals. It will prove to be invaluable not only to those new to writing research proposals but as a fast reference point for those already familiar with the requirements.” Jennifer Grant, PhD researcher, University of Sunderland, UK 2244334422__BBooookk..iinnddbb vv 0033//0077//22001122 1122::2299 2244334422__BBooookk..iinnddbb vvii 0033//0077//22001122 1122::2299 Overview Introduction 1 PART 1 WHAT IS A GOOD RESEARCH PROPOSAL? 3 1 Logic and structure of research proposals 5 2 Successful research proposals: two basic criteria 16 3 Selling an idea 32 PART 2 HOW DO I PRODUCE A GOOD RESEARCH PROPOSAL? 43 4 Aims of the research: What is it all about? 45 5 Literature review: What do we already know? 56 6 Research questions: What do we need to fi nd out? 72 7 Research methods: How will we get the necessary information? 91 8 Planning and resources: How long will it take and how much will it cost? 109 9 Research ethics: Is the research socially acceptable? 121 10 Research outcomes: What will be the benefi ts? 137 Appendix 1: Checklist for the submission of a research proposal 144 Appendix 2: Specimen research proposal 146 Appendix 3: Headings and sections in a research proposal 158 Appendix 4: Choosing a research topic 164 References 173 Index 176 2244334422__BBooookk..iinnddbb vviiii 0033//0077//22001122 1122::2299 2244334422__BBooookk..iinnddbb vviiiiii 0033//0077//22001122 1122::2299 Contents List of fi gures and tables xiii Introduction 1 PART I WHAT IS A GOOD RESEARCH PROPOSAL? 3 1 THE LOGIC AND STRUCTURE OF RESEARCH PROPOSALS 5 What is a research proposal? 5 Seven basic questions 6 The structure of research proposals 9 The evaluation of research proposals 10 Who approves research proposals? 11 What happens to a research proposal once it is submitted? 12 Summary of key points 14 Further reading 15 2 SUCCESSFUL RESEARCH PROPOSALS 16 Worthwhile research 16 Feasible research 19 The essential elements of a research proposal 22 Why do some research proposals get rejected? 24 Distinctive proposals – what will make a proposal stand out from the rest? 25 Summary of key points 30 Further reading 31 3 SELLING AN IDEA 32 Advertising a product 32 Providing information 33 Target audience 35 Value of good timing 36 Art of persuasion 36 Telling the truth 38 2244334422__BBooookk..iinnddbb iixx 0033//0077//22001122 1122::2299