Real-World Presentations: Dramatic Techniques to Strengthen Your Message and Make It Stick PDF
Preview Real-World Presentations: Dramatic Techniques to Strengthen Your Message and Make It Stick
“Even for seasoned business and scientific presenters, David and Aaron have ideas to make you even better and more effective. We use all the tools that are in this book on a nearly daily basis. Read this book. Use the tools that are in it. They are simple to do and yet more effective than any other ways I know. You won’t regret it!” —Ryan Ehrensberger, PhD, FACHE, Chief Growth Officer, United Network of Organ Sharing “When it comes to ‘presence,’ lots of people think you either have it or you don’t. Not true. You hold in your hands all the skills you need to be unafraid, and unforgettable. Anderson and Leong deliver an effective resource for established and emerging leaders alike. Their innovative strategies set the stage for transformative leadership development.” —Nakeina E. Douglas-Glenn, PhD, Director, The Grace E. Harris Leadership Institute “Aaron Anderson and David Leong have been leading our communications class sessions for many years. By leveraging their books with in-class exercises, they have developed hundreds of MBA students’ speaking skills over the years. Their books are designed to give practical tips for every speaking format, ranging from one-on-one with your supervisor to the formal Board of Directors presentation. I make copies of their worksheets and tips and then draft out my presentations. My copies of their books are well used! I recommend their books for any business person looking to improve their communication skills.” —Butch Mohan Sarma, U.S. Product and Marketing Leader, Director, Executive MBA Program, School of Business, Virginia Commonwealth University “Their 25+ years of teaching theater allow Aaron and David to bring a unique approach to this training. They taught me and my team the art of storytelling, how to target the presentation to fit the audience, and the importance of body language during a presentation. Over the years, the tools that I learned from them have been valuable assets, as I communicate complex scientific information to non-scientific audiences.” —Yezdi B. Pithawalla Sr., PhD, Director, Center for Research & Technology, Altria “Anderson and Leong’s work helped train me and my staff to help us hone our storytelling skills. They provided the key ingredients to write and tell a good story, and because of them, we can effectively tell a meaningful and engaging story to our supporters and thus connect more people to our lifesaving mission.” —Lindsey Jennings, MNS, CFRE, Senior Philanthropy Officer, United Network for Organ Sharing “Their work increases participants’ esteem to perform at all levels and leaves them ready to emerge as a leader in whatever their capacity. Their strategies consistently receive high ratings from participants in both our Leadership Development Program and Higher Ground Women’s Leadership Development Program. Their training style and information provided are invaluable resources.” —Grace E. Harris, PhD, Distinguished Professor, The Grace E. Harris Leadership Institute “Our residents quickly became engaged and actively involved in their learning. They continue to comment today on how their information sharpened their awareness of tools and skills which have improved and enhanced their interactions with other members of the healthcare team.” —Brian J. Kaplan, MD, Program Director, General Surgery Residency, Department of Surgery, Virginia Commonwealth University “The ability to communicate effectively with patients, families, and a vast array of other health care professionals is an essential skill for nurses. Their skill at providing engaging yet evidence-based training with measurements for effectiveness of instruction is second to none.” —Nancy F. Langston, PhD, Former Dean, School of Nursing, Virginia Commonwealth University “To a person, each participating resident in our Orthopaedic Department identified new communication tools as a result of this work that enhanced their professionalism. For example, one Chief Resident noted how he changed his behavior in the outpatient clinic. Instead of trying to leave a difficult patient in the outpatient clinic as quickly as he could, he sat down, listened carefully, empathized, and bonded. He did nothing else. And both the patient and he felt better when they parted.” —Wilhelm Zhuelzer, MD, Professor and Vice Chair, Department of Orthopaedics, Virginia Commonwealth University Health Services “The material is well organized, innovative and well substantiated by research data.” —Susan Haynes, Surgical Simulation and Skills Coordinator, Department of Surgery, Virginia Commonwealth University “Anderson and Leong take any subject to the next level. These guys facilitate and energize the entire group! I can only say, ‘These two individuals tell it like it is’ and bring the energy to inspire everyone! I highly recommend them to improve any skill set.” —Anita C. Wynn, Academic Corporate Relations Events Director, Office of the Provost Virginia State University “You have a remarkable ability to train and measure enhanced communi- cation skills, obviously related to your years in theatre. In my opinion you have masterful skills, which I have witnessed directly in your teaching of young residents in my Internal Medicine training program. These young physicians have greatly benefited by your sessions in connecting strongly with their patients in a positive fashion.” –Richard P. Wenzel, MD, MSc, Emeritus Chairman and Professor, Department of Internal Medicine, Virginia Commonwealth University “Anderson and Leong helped us improve storytelling for fundraising, marketing, and outreach to prepare for our 50th anniversary year. They provided practical, yet inspirational, advice that we put into place immediately. Their report helped us develop fundraising materials that allowed us to meet our $5 million major gifts campaign.” —Sarah D. Pope, Vice President, College Advancement & Marketing, Rappahannock Community College d REAL-WORLD PUBLIC SPEAKING: Dramatic Techniques to Strengthen Your Message and Make It Stick Aaron D. Anderson and David S. Leong Copyright Page © Aaron D. Anderson & David S. Leong 2022 All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the authors, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. Acknowledgments There are several people without whom this book would never have happened. We first want to thank Dr. Shannon Mitchell, Associate Dean of the VCU School of Business, who bravely reached into the artsy world of theatre and asked a couple of theatre guys to design a public speaking curriculum to help business students learn the art of presentations. It’s been a wonderful ride from the very first day. We thank you and we salute you! We also want to thank Jeff Karon, editor extraordinaire! His knowledge and wisdom in digital book design and layout is the reason this book is so easy to read. Thank you for your untiring dedication to this material. Special thanks also go to Marisa Guida for her outstanding contributions to an earlier version of this material and for her leadership as Unit Head of Business Essentials and Lead Instructor for Winning Presentations. Her enthusiasm and energy kept us focused on the end goal and saved us from our worst instincts time and time again. Thanks also to Darren LaCroix, Patricia Fripp, Craig Valentine, Ed Tate, and Mark Brown who inspire us through their speaking, teaching, and coaching excellence. You were the teachers and coaches who kept looking over our shoulders and saying, “C’mon, guys, make it clear, make it simple, and make it fun!” We will always be grateful to our students and clients (both at the university and in countless businesses) who provide us with the opportunity to hone our craft and who challenge us to reach beyond what we already know. Last and most importantly, thank you Jennifer, Koa, Kai, and Zoey; and Patti, Jesse, and Marin. You are our whole world. i d
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