Public Speaking Handbook (4th Edition)

539 Pages·2012·11.92 MB·English

by  Steven A. Beebe

Introduction 1 Delivering a Speech 5
1 Introduction to Public Speaking and 13 Delivering Your Speech
the Audience-Centered Speaking 14 Designing and Using Presentation Aids
Process
2 Speaking with Confidence
3 Speaking Freely and Ethically
Analyzing an Audience 2 Types of Speeches 6
4 Listening to Speeches 15 Speaking to Inform
5 Analyzing Your Audience 16 Understanding Principles of
Persuasive Speaking
17 Using Persuasive Strategies
18 Speaking for Special Occasions
and Purposes
Preparing a Speech 3 Appendixes 7
6 Developing Your Speech A Speaking in Small Groups
7 Gathering and Using Supporting B Suggested Speech Topics
Material C Speeches for Analysis and Discussion
Crafting a Speech 4
8 Organizing Your Speech
9 Introducing Your Speech
10 Concluding Your Speech
11 Outlining and Editing Your Speech
12 Using Words Well:
Speaker Language and Style
Why Do You Need
This New Edition?
If you’re wondering why you
should buy this new edition of
the Public Speaking Handbook,
here are nine good reasons!
1. We’ve kept the best and improved the rest. The 6. The fourth edition updates and expands our
fourth edition of the Public Speaking Handbook popular focus on controlling speaking anxiety,
continues its unique focus on the importance of starting in Chapter 2 and continuing with tips
analyzing and considering the audience at every and reminders throughout the text.
point in the speech-making process, but is now 7. New and expanded coverage of key com-
an easier-to-use and more effective learning tool munication theories and current research,
than ever. including studies of anxiety styles in Chapter 1,
2. We’ve streamlined the book to 18 chapters. introductions to social judgment theory in
Chapter 1 now combines an introduction to Chapter 16, and emotional response theory in
public speaking with an overview of the Chapter 17, help you apply recent theories and
audience-centered model. Chapter 7 now findings.
combines information on gathering supporting 8. Every chapter of the fourth edition boasts engag-
material with advice on how to integrate ing fresh examples to help you connect concepts
supporting material into a speech. to your own life and interests, including new refer-
3. New end-of-chapter Study Guides give you easy- ences to contemporary technology such as social
to-read, bulleted-list chapter summaries; key terms media sites in Chapter 3 and iPads in Chapter 14.
lists; questions to help you apply what you’ve learned 9. New speeches, including an exemplary speech
and consider ethical dilemmas you could face; and by a student, contribute to an impressive sample
referrals to a few good online resources. speech appendix that will inspire you. Annota-
4. More How To boxes make it easy to find and tions now point out exactly how these sample
refer back to clear, step-by-step instructions speeches use the techniques described through-
for key skills when you are preparing your own out the book—techniques you can use, too!
speeches.
5. More Quick Check boxes and tables give you
fast reviews so you can check your understand-
ing or study for exams.
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Public Speaking
4 Handbook
Steven A. Beebe
Texas State University—San Marcos
Susan J. Beebe
Texas State University—San Marcos
Boston Columbus Indianapolis New York San Francisco Upper Saddle River
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Credits and acknowledgments borrowed from other sources and reproduced, with permission, in
this textbook appear on the appropriate page within text and on pages 455–468 and 477.
Library of Congress Cataloging-in-Publication Data
Beebe, Steven A.
Public speaking handbook / Steven A. Beebe, Susan J. Beebe. — 4th ed.
p. cm.
Includes bibliographical references and index.
ISBN-13: 978-0-205-02940-2
ISBN-10: 0-205-02940-X
1. Public speaking. 2. Oral communication. I. Beebe, Susan J. II. Title.
PN4129.15.B44 2011
808.5'1—dc23
2011042932
Copyright © 2013, 2010, 2007, 2005 by Pearson Education, Inc.
All rights reserved. Manufactured in the United States of America. This publication is protected by
Copyright, and permission should be obtained from the publisher prior to any prohibited repro-
duction, storage in a retrieval system, or transmission in any form or by any means, electronic,
mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this
work, please submit a written request to Pearson Education, Inc., Permissions Department, One
Lake Street, Upper Saddle River, New Jersey 07458, or you may fax your request to 201-236-3290.
10 9 8 7 6 5 4 3 2 1—DOC—14 13 12 11
ISBN 0-205-02940-X
www.pearsonhighered.com ISBN 978-0-205-02940-2
Dedicated to our parents,
Russell and Muriel Beebe
and Herb and Jane Dye
and to our children,
Mark, Matthew, and Brittany Beebe
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Contents
Preface xv
PART 1 introduction
1 introduction to Public Speaking and the
Audience-Centered Speaking Process 1
1.a Why Study Public Speaking? 2
QUICK CHECK Benefits of Public Speaking 3
1.b Public Speaking as a Communication Process 4
QUICK CHECK The Communication Process 7
1.c The Rich Heritage of Public Speaking 8
1.d An Overview of Audience-Centered Public Speaking 9
HOW TO Pick a Speech Topic 12
HOW TO Develop a Specific Purpose 13
HOW TO identify the Main ideas in Your Speech 14
HOW TO Select the Best Supporting Material 15
SAMPLE Speech outline 16
SAMPLE SPEECH our immigration Story by Pao Yang Lee 21
2 Speaking with Confidence 25
2.a Understand Your Nervousness 26
HOW TO Make Your Understanding of Anxiety Work for You 27
QUICK CHECK Understand Your Nervousness 30
2.b Build Your Confidence 30
HOW TO Channel Your Energy 32
HOW TO Get and Give Support in Public-Speaking Class 34
QUICK CHECK Build Your Confidence 35
vii
viii Contents
3 Speaking Freely and Ethically 37
3.a Introduction to Ethics 38
3.b Speaking Freely 39
QUICK CHECK History of Free Speech in the United States 41
3.c Speaking Ethically 42
HOW TO incorporate an oral Citation into Your Speech 47
QUICK CHECK The Ethical Public Speaker . . . 48
3.d Speaking Credibly 48
PART 2 Analyzing an Audience
4 Listening to Speeches 51
4.a Effective Listening 52
QUICK CHECK Effective Listening 54
4.b Overcoming Barriers to Effective Listening 54
HOW TO Prevent information overload 54
HOW TO Minimize outside Distractions 56
HOW TO Counteract Prejudice 57
HOW TO overcome Receiver Apprehension 58
4.c How to Become a Better Listener 59
HOW TO Decode Nonverbal Messages 59
HOW TO Become an Active Listener 65
HOW TO Enhance Your Listening Skills 67
4.d Listening and Critical Thinking 67
QUICK CHECK Critical Thinking and Listening 70
4.e Analyzing and Evaluating Speeches 70
QUICK CHECK Giving Good Feedback 76
5 Analyzing Your Audience 81
5.a Becoming an Audience-Centered Speaker 82
HOW TO Become an Audience-Centered Speaker 83
5.b Gathering Information about Your Audience 84
HOW TO Develop a Survey 87