Public Media Management for the Twenty-First Century: Creativity, Innovation, and Interaction PDF
Preview Public Media Management for the Twenty-First Century: Creativity, Innovation, and Interaction
Public Media Management for the Twenty-First Century This book analyses the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviours. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examina- tion of media services (e.g., blogs, social networks, search engines, content aggregators) and the online performance of traditional public media orga- nisations. Contributors identify the most relevant and useful approaches, those likely to encourage creativity, interaction, and the development of innovative content and services, and discuss how such innovation can under- pin the continuation or expansion of public service media in the changing mediascape. Michał Głowacki is Assistant Professor at the Institute of Journalism at Uni- versity of Warsaw, Poland. Lizzie Jackson is Professor of Interactive Media at Ravensbourne, UK. Routledge Research in Cultural and Media Studies For a full list of titles in this series, please visit www.routledge.com 23 Trauma and Media 30 Emotion, Genre, and Justice in Theories, Histories, and Images Film and Television Allen Meek E. Deidre Pribram 24 Letters, Postcards, Email 31 Audiobooks, Literature, and Technologies of Presence Sound Studies Esther Milne Matthew Rubery 25 International Journalism and 32 The Adaptation Industry Democracy The Cultural Economy of Literary Civic Engagement Models from Adaptation Around the World Simone Murray Edited by Angela Romano 33 Branding Post-Communist 26 Aesthetic Practices and Politics Nations in Media, Music, and Art Marketizing National Identities in Performing Migration the “New” Europe Edited by Rocío G. Davis, Edited by Nadia Kaneva Dorothea Fischer-Hornung, and Johanna C. Kardux 34 Science Fiction Film, Television, and Adaptation 27 Violence, Visual Culture, and the Across the Screens Black Male Body Edited by J. P. Telotte and Gerald Cassandra Jackson Duchovnay 28 Cognitive Poetics and Cultural 35 Art Platforms and Cultural Memory Production on the Internet Russian Literary Mnemonics Olga Goriunova Mikhail Gronas 36 Queer Representation, Visibility, 29 Landscapes of Holocaust and Race in American Film and Postmemory Television Brett Ashley Kaplan Melanie E. S. Kohnen 37 Artificial Culture 46 Moral Panics, Social Fears, and Identity, Technology, and Bodies the Media Tama Leaver Historical Perspectives Edited by Siân Nicholas and 38 Global Perspectives on Tarzan Tom O’Malley From King of the Jungle to International Icon 47 De-convergence in Global Media Edited by Annette Wannamaker Industries and Michelle Ann Abate Dal Yong Jin 39 Studying Mobile Media 48 Performing Memory in Art and Cultural Technologies, Mobile Popular Culture Communication, and the iPhone Edited by Liedeke Plate and Edited by Larissa Hjorth, Jean Anneke Smelik Burgess, and Ingrid Richardson 49 Reading Beyond the Book 40 Sport Beyond Television The Social Practices of The Internet, Digital Media and the Contemporary Literary Culture Rise of Networked Media Sport Danielle Fuller and Brett Hutchins and David Rowe DeNel Rehberg Sedo 41 Cultural Technologies 50 A Social History of The Shaping of Culture in Media Contemporary Democratic and Society Media Edited by Göran Bolin Jesse Drew 42 Violence and the Pornographic 51 Digital Media Sport Imaginary Technology, Power and Culture in The Politics of Sex, Gender, the Network Society and Aggression in Hardcore Edited by Brett Hutchins and Pornography David Rowe Natalie Purcell 52 Barthes’ Mythologies Today 43 Ambiguities of Activism Readings of Contemporary Culture Alter-Globalism and the Edited by Pete Bennett and Julian Imperatives of Speed McDougall Ingrid M. Hoofd 53 Beauty, Violence, Representation 44 Generation X Goes Global Edited by Lisa Dickson and Mapping a Youth Culture in Maryna Romanets Motion Christine Henseler 54 Public Media Management for the Twenty-First Century 45 Forensic Science in Creativity, Innovation, and Contemporary American Interaction Popular Culture Edited by Michał Głowacki and Gender, Crime, and Science Lizzie Jackson Lindsay Steenberg This page intentionally left blank Public Media Management for the Twenty-First Century Creativity, Innovation, and Interaction Edited by Michał Głowacki and Lizzie Jackson First published 2014 by Routledge 711 Third Avenue, New York, NY 10017 Simultaneously published in the UK by Routledge 2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN Routledge is an imprint of the Taylor & Francis Group, an informa business © 2014 Taylor & Francis The right of the editors to be identified as the author of the editorial material, and of the authors for their individual chapters, has been asserted in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988. All rights reserved. No part of this book may be reprinted or reproduced or utilized in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. Trademark Notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe. Library of Congress Cataloging-in-Publication Data Public media management for the twenty-first century : creativity, innovation, and interaction / edited by Michal Glowacki and Lizzie Jackson. pages cm. — (Routledge research in cultural and media studies ; 54) Includes bibliographical references and index. 1. Public broadcasting. 2. Mass media—Management. 3. Internet in public administration. I. Glowacki, Michal. HE8689.7.P82P83355 2013 384.54068—dc23 2013015625 ISBN: 978-0-415-84325-6 (hbk) ISBN: 978-0-203-79698-6 (ebk) Typeset in Sabon by Apex CoVantage, LLC This book is dedicated to Dr. Karol Jakubowicz, whose last academic work before his death in April 2013 was written for this edited collection. This page intentionally left blank Contents List of Tables xiii List of Figures xv Foreword xvii JAN MALINOWSKI Editors’ Introduction xxv MICHAŁ GŁOWACKI AND LIZZIE JACKSON PART I The Changing Mediascape: Implications for Public Service Media 1 Remixing Public Media’s Remit: The Implications of Networks for Public Service Media 3 JESSICA CLARK AND MINNA ASLAMA HOROWITZ 2 The Value of Change, or How to Manage Uncertainty in Contemporary Communications 21 AUKSĖ BALČYTIENĖ 3 Moveable Media: Mobile Internet and New Policy Modes 40 GERARD GOGGIN, TIM DWYER, AND FIONA MARTIN 4 Strategies for Stakeholder Management and Crowdsourcing 59 MATTHIAS KARMASIN AND DANIELA KRAUS PART II Public Service Media Management Face Old and New Challenges 5 Organisational Culture and Structures in Public Media Management—In Search of a Model for the Digital Era? 81 CHRISTIAN S. NISSEN
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