cyan yelloW MagenTa Black panTone 123 c Books for professionals By professionals® The eXperT’s Voice® in Business inTelligence Companion Author of eBook Available Pro PerformancePoint Server 2007: Pro InfoPath 2007 Building Business Intelligence Solutions P r Dear Reader, o As I started working with Microsoft’s Business Intelligence (BI) solutions three P Pro years ago, one thing that struck me was how straightforward much of the tech- e nology could be if it were simply demystified. Microsoft’s investment in BI has grown significantly, and its goal has been to help make the technology easier r to work with so that BI experts can focus on the business side of the business f PerformancePoint intelligence equation. o However, as with any new field, entering it can be difficult. There is simply r the issue of where to start. My goal with this book is to lay out the Microsoft BI m “stack” in a way that makes it possible to learn and understand how every part applies to the overall goal of deriving value from large amounts of data—or as a Server 2007 many BI professionals put it, “turning data into information.” n Inside, I cover each of the following technologies in such a way as to take a technical reader from introduction to implementation and basic understanding, c giving you the foundation to delve into more technical documentation and trial e and error: P • SQL Server Integration Services (data translation and migration) • SQL Server Analysis Services (building data marts and OLAP cubes) o Building Business Intelligence Solutions • SQL Server Reporting Services (web-based reports and charts) i • SharePoint Business Intelligence (Excel Services and KPI lists) n • ProClarity Analytics Server (ad hoc analysis charts) t • PerformancePoint scorecards and dashboards S • PerformancePoint planning and modeling I hope you find my guided tour helpful. e Philo r Empowering productivity for the v business intelligence professional e Companion eBook RelAted tItleS r 2 0 See last page for details 0 on $10 eBook version 7 Philo Janus SOURCE CODE ONLINE ISBN-13: 978-1-59059-961-7 J www.apress.com ISBN-10: 1-59059-961-6 a 54999 n Foreword by Bill Baker, u s US $49.99 Distinguished Engineer, Microsoft Corp. Shelve in Microsoft Servers User level: 9 781590 599617 Beginner–Advanced this print for content only—size & color not accurate spine = 0.894" 472 page count 9616Ch00CMP2 7/24/08 2:20 PM Page i Pro PerformancePoint Server 2007 Building Business Intelligence Solutions Philo Janus 9616Ch00CMP2 7/24/08 2:20 PM Page ii Pro PerformancePoint Server 2007: Building Business Intelligence Solutions Copyright © 2008 by Philo Janus All rights reserved. No part of this work may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage or retrieval system, without the prior written permission of the copyright owner and the publisher. ISBN-13 (pbk): 978-1-59059-961-7 ISBN-10 (pbk): 1-59059-961-6 ISBN-13 (electronic): 978-1-4302-0588-3 Printed and bound in the United States of America 9 8 7 6 5 4 3 2 1 Trademarked names may appear in this book. Rather than use a trademark symbol with every occurrence of a trademarked name, we use the names only in an editorial fashion and to the benefit of the trademark owner, with no intention of infringement of the trademark. Lead Editor: Jeffrey Pepper Technical Reviewers: Dana Hoffman, Phillip Taylor Editorial Board: Clay Andres, Steve Anglin, Ewan Buckingham, Tony Campbell, Gary Cornell, Jonathan Gennick, Matthew Moodie, Joseph Ottinger, Jeffrey Pepper, Frank Pohlmann, Ben Renow-Clarke, Dominic Shakeshaft, Matt Wade, Tom Welsh Project Manager: Richard Dal Porto Copy Editors: Damon Larson, Heather Lang Associate Production Director: Kari Brooks-Copony Production Editor: Katie Stence Compositor and Artist: Van Winkle Design Group Proofreader: April Eddy Indexer: Broccoli Information Management Cover Designer: Kurt Krames Manufacturing Director: Tom Debolski Distributed to the book trade worldwide by Springer-Verlag New York, Inc., 233 Spring Street, 6th Floor, New York, NY 10013. 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You may need to answer questions pertaining to this book in order to successfully download the code. 9616Ch00CMP2 7/24/08 2:20 PM Page iii For Pamela Janus,my mother,who sparked my love of logic,mathematics,and reading. 9616Ch00CMP2 7/24/08 2:20 PM Page iv 9616Ch00CMP2 7/24/08 2:20 PM Page v Contents at a Glance Foreword . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xv About the Author. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xvii About the Technical Reviewers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xix Acknowledgments. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xxi Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xxiii ■ CHAPTER 1 Business Intelligence. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 ■ CHAPTER 2 Overview of Microsoft’s Business Intelligence Platform . . . . . . . . 17 ■ CHAPTER 3 SQL Server. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 ■ CHAPTER 4 SQL Server Integration Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53 ■ CHAPTER 5 SQL Server Analysis Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 83 ■ CHAPTER 6 SQL Server Reporting Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 125 ■ CHAPTER 7 Data Mining . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 165 ■ CHAPTER 8 Business Intelligence in Excel and SharePoint . . . . . . . . . . . . . . . . 189 ■ CHAPTER 9 ProClarity Analytics Server . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 211 ■ CHAPTER 10 PerformancePoint Monitoring . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 255 ■ CHAPTER 11 Advanced Scorecarding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 303 ■ CHAPTER 12 Dashboards and Reports . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 333 ■ CHAPTER 13 Planning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 367 ■ CHAPTER 14 Management Reporter. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 421 ■ INDEX . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 435 v 9616Ch00CMP2 7/24/08 2:20 PM Page vi 9616Ch00CMP2 7/24/08 2:20 PM Page vii Contents Foreword . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xv About the Author. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xvii About the Technical Reviewers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xix Acknowledgments. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xxi Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xxiii ■ CHAPTER 1 Business Intelligence. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 What Is Business Intelligence? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Scorecards vs.Dashboards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Key Performance Indicators . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 KPIs and Business Process . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 The Law of Unintended Consequences . . . . . . . . . . . . . . . . . . . . . . . . . 7 Strategy Maps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Data Silos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Data Marts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Why Do I Care? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 The Microsoft Business Intelligence Stack . . . . . . . . . . . . . . . . . . . . . . . . . 13 SQL Server 2005 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Microsoft Office 2007 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Microsoft Business Intelligence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 A Successful Business Intelligence Engagement . . . . . . . . . . . . . . . . . . . . 15 Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 ■ CHAPTER 2 Overview of Microsoft’s Business Intelligence Platform . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 SQL Server . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 SQL Server Integration Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 SQL Server Analysis Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 SQL Server Reporting Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 SharePoint Integration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Excel Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 SharePoint KPI Lists . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 vii 9616Ch00CMP2 7/24/08 2:20 PM Page viii viii ■ CONTENTS ProClarity 6.3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 PerformancePoint Server 2007 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 Monitoring and Analytics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Modeling and Planning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 ■ CHAPTER 3 SQL Server. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 SQL Server Editions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 Compact Edition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35 Express Edition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35 Workgroup Edition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Standard Edition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Enterprise Edition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Developer Edition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 Management Studio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 Business Intelligence Development Studio . . . . . . . . . . . . . . . . . . . . 40 Profiler . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42 Programmability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43 Stored Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44 Service Broker . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44 Web Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45 Query Notifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45 Database Mail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45 Security . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45 XML . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46 XML Datatype . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46 Schemas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46 XQuery and Data Manipulation Language . . . . . . . . . . . . . . . . . . . . . 46 XML Best Practices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47 High Availability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47 Mirroring . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47 Failover Clustering . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47 Online Index Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47 Database Snapshots . . . . . . . . . . . . . . . . . . . . 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Description: