Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com

235 Pages·2011·2.86 MB·English

by  Aaron Ross, Marylou Tyler

What people are saying about “Predictable Revenue”...

“Reading Predictable Revenue is like having a delicious conversation with a
sales guru who generously shares his sales process, results and lessons learned.
I’m so impressed, energized and refreshed to hear such relevance mixed with
humor and unabashed logic. This book is honest, relevant and logical and it’s
rated A++ because it’s guaranteed to make you think and convinces you to
change things up…fast. Now, please excuse me as I’m running out to a funeral
for my phone. After reading my favorite chapter on RIP Cold Calling there’s no
doubt its dead and gone and Aaron tells us why.”
-Josiane Feigon, CEO of TeleSmart and
author of Smart Selling on the Phone and Online

“I just finished reading your book. Unbelievable! I now know what's wrong with
our sales process…”
-Pat Shah, CEO, SurchSquad

“I have read Predictable Revenue and it's Entrepreneurial Crack!”
-Damien Stevens, CEO, Servosity

“Working with Aaron Ross has been nothing short of amazing! His methods
applied to our sales organization helped us produce a profitable and scalable new
stream of predictable revenue. We saw at least 40+% new business growth. The
best part is, we had a blast while doing it!”
-Michael Stone, VP Sales and Strategy, WPromote
(#1 ranked Search Marketing Firm on the Inc. 500)

“The concept of the sales machine is brilliant. Aaron has done a great
jobdistilling a complex concept into a simple-to-read, consummate bible for
entrepreneurs and executives.”
-Promise Phelon, CEO, UpMo

“Aaron has created a work that is useful to established companies and
entrepreneurs. The material is easily digested and applicable to businesses large
and small.”
-Brent Mellow, CEO, akaCRM

“The companies I’ve seen that have followed Aaron’s advice have outperformed.
What more can I say?”
-Tim Connors, General Partner, US Venture Partners

“Aaron’s one of the leading thinkers of the Sales 2.0 movement. I am inspired by
Aaron’s vision, amazed by his creativity, and thankful for his counsel.”
-Daniel Zamudio, CEO, Playboox

“Aaron has been a great advisor for AdaptAds. His ‘cautiously but surely’
approach matches that of AdaptAds. He brings invaluable learning experiences
in terms of building a sales team. He’s accessible, with the most astute of
perspectives.”
-Yogesh Sharma, CEO, AdaptAds

“Aaron is the quintessential example of how great leaders can be if they set aside
their egos, create a clear and bold vision, and empower their people to execute
like miniCEOs. I took over the team that Aaron created at Salesforce.com and
I’ve been amazed by his leadership in building a solid foundation set for
explosive and sustainable success. Thanks Aaron. You’ve made me look mighty
good around here!”
-Ryan Martin, Director of New Business, Salesforce.com

“Aaron is really unique—on the one hand he is a savvy and experienced
businessman, and on the other hand he is a grounded and balanced person who
truly enjoys helping others become successful. He’s able to think like a
bootstrapping entrepreneur and corporate chief at the same time. He knows that
yesterday’s methods aren't enough to create sustainable and predictable growth
in the new economy. It is a real pleasure to know and work with him.”
-Eliot Burdett, Founder and Managing Partner, Peak Sales Recruiting

“Aaron has an amazing ability to assess, guide, and teach CEOs how to shift
their approach to business to help them create more predictable revenue, a sales
staff that runs itself as a sales machine, and to reduce stress and increase freedom
in their lives. It's been my honor to work with him and witness the changes he
helps others bring forth.”
-Onna Young, LifeAfterDebt.us

“After attending my first CEOFlow Sales Machine gathering, I realized many of
us CEOs face remarkably similar core issues. Better yet: the experience and

advice from one entrepreneur is incredibly timely and relevant to another.
There’s nothing better than having a conversation with a group of bright,
motivated leaders to focus on what makes a company great.”
-Andrei Stoica, Founder, ConnectAndSell

“There is something extraordinary that happens when smart business leaders sit
down to talk about their ideas for transforming business, and Aaron Ross is a
master at guiding these conversations to help find the real gems. I think a best-
selling business book could come out of every one of these events—wish I had
the time to write one of them.”
-John Girard, Founder, Clickability

“Aaron Ross quickly grasped the issues and provided extremely helpful and
creative ideas firmly rooted in his expertise about business growth. Most
impressively, he did this with sensitivity to my personal motivations and comfort
level. Thanks to Aaron, I now feel at ease moving my business to the national
level.”
-Klia Bassing, CEO, VisitYourself.net

“Aaron is insightful, intelligent, and highly dedicated to the missions he designs
for his life. The focus, drive, and determination Aaron demonstrates are
admirable qualities that inspire. I would recommend Aaron to any company that
is looking for a good person, who is also a strong and formidable leader.”
-Kim Santy, Founder, Soul Shui

“Aaron has always looked out for and fought for the best interests of people who
work for him. Beyond that, he is smart, strategic, and can go just about anywhere
he wants to go in this industry. He’s a quality guy who I would jump to work
with in the future.”
-Brendon Cassidy, VP Sales, EchoSign

“You are doing good helping people Aaron, your work will not go unnoticed.
Sharing and helping others is a true talent of yours.”
-Ryan Born, CEO, AudioMicro

“As usual, Aaron's inspiring and his innovative Cold Calling 2.0 tactics are
refreshing. I love that Aaron makes sure to include helpful advice on how to hire
and compensate the best talent for maximum success. You can have great sales
tactics and tools, but it will all be wasted if you put the wrong butts in the seats

and neglect that talent! Follow Aaron's hiring advice and you'll see great results
like I did.”
-Kevin Gaither, Founder and CEO, InsideSalesRecruiting.com

Predictable Revenue:

Turn Your Business Into A Sales Machine
With The $100 Million Best Practices Of

Salesforce.com

Aaron Ross

and

Marylou Tyler

ISBN: 978-0-9843802-1-3

Copyright © 2011 Aaron Ross. All rights reserved. No portion of this book may
be reproduced mechanically, electronically, or by any other means, including
photocopying, without written permission of the publisher. It is illegal to copy
this book, post it to a website, or distribute it by any other means without
permission from the publisher.

Aaron Ross
PebbleStorm, Inc.
8605 Santa Monica Blvd, #39743
West Hollywood, CA 90069
Contact: