planned parenthood takes on live action PDF
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The University of Southern Mississippi The Aquila Digital Community Dissertations Spring 5-2012 Planned Parenthood Takes On Live Action: An Analysis of Media Interplay and Image Restoration Strategies in Strategic Confict Management Leslie Lynn Rasmussen University of Southern Mississippi Follow this and additional works at: https://aquila.usm.edu/dissertations Part of the Broadcast and Video Studies Commons, Health Communication Commons, Mass Communication Commons, Social Infuence and Political Communication Commons, and the Social Media Commons Recommended Citation Rasmussen, Leslie Lynn, "Planned Parenthood Takes On Live Action: An Analysis of Media Interplay and Image Restoration Strategies in Strategic Confict Management" (2012). Dissertations. 823. https://aquila.usm.edu/dissertations/823 This Dissertation is brought to you for free and open access by The Aquila Digital Community. It has been accepted for inclusion in Dissertations by an authorized administrator of The Aquila Digital Community. For more information, please contact The University of Southern Mississippi PLANNED PARENTHOOD TAKES ON LIVE ACTION: AN ANALYSIS OF MEDIA INTERPLAY AND IMAGE RESTORATION STRATEGIES IN STRATEGIC CONFLICT MANAGEMENT by Leslie Lynn Rasmussen Abstract of a Dissertation Submitted to the Graduate School of The University of Southern Mississippi in Partial Fulfillment of the Requirements for the Degree of Doctor of Philosophy May 2012 ABSTRACT PLANNED PARENTHOOD TAKES ON LIVE ACTION: AN ANALYSIS OF MEDIA INTERPLAY AND IMAGE RESTORATION STRATEGIES IN STRATEGIC CONFLICT MANAGEMENT By Leslie Lynn Rasmussen May 2012 On February 1, 2011 the pro-life organization Live Action released videos that appeared to show Planned Parenthood clinic staff disregarding statutory rape and abortion reporting laws and aiding sex traffickers. The videos posted online quickly garnered over a million views and placed Planned Parenthood at the forefront of national news. The Federal government intervened and threatened to remove funding to the Title X organization. Planned Parenthood launched a campaign to retain funding using social media and controlled online media, and attempted restore its image as a reputable healthcare provider while engaged in conflict with Live Action. A content analysis was performed to investigate the use of social media and controlled online media of two parties engaged in conflict and to explore the interplay with traditional media. Results illustrate public relations theories in practice as organizations manage conflicts while considering new communicative platforms. Planned Parenthood’s approach contradicted research that suggests organizations at fault have more influence by admitting fault and apologizing. Results further suggest Planned Parenthood’s efforts were effective in securing favorable media coverage. ! ! ! ""! COPYRIGHT BY LESLIE LYNN RASMUSSEN 2012 The University of Southern Mississippi PLANNED PARENTHOOD TAKES ON LIVE ACTION: AN ANALYSIS OF MEDIA INTERPLAY AND IMAGE RESTORATION STRATEGIES IN STRATEGIC CONFLICT MANAGEMENT by Leslie Lynn Rasmussen A Dissertation Submitted to the Graduate School of The University of Southern Mississippi in Partial Fulfillment of the Requirements for the Degree of Doctor of Philosophy Approved: Jae-Hwa Shin Director Fei Xue Cheryl Jenkins Christopher Campbell Kim M. LeDuff Susan A. Siltanen Dean of the Graduate School May 2012 ACKNOWLEDGMENTS I would like to express my sincere thankfulness and appreciation to my committee members: Dr. Jae-Hwa Shin, Dr. Kim LeDuff, Dr. Fei Xue, Dr. Christopher Campbell, and Dr. Cheryl Jenkins. Despite their busy schedules, each one offered guidance, patience, moral support, and friendship. I would like to give special recognition to my committee chair Dr. Shin. Thank you for allowing me to explore my interests through this project and providing me with excellent guidance. In addition, I owe a great deal of gratitude to Dr. LeDuff and my graduate advisor Dr. Fei Xue who both provided immense support from day one. Dr. LeDuff allowed me to carve out my path and explore different fields. Dr. Xue’s humor, wit, and joyful spirit helped guide and comfort me. Dr. Campbell, the first professor I met at Southern Miss, regularly checked in on my progress and wellbeing throughout my graduate studies. Dr. Jenkins offered excellent technical and editorial advice, and was kind enough to join the committee on short notice. You have all been a tremendous help to me throughout this journey. I would also like to thank my fellow graduate students for their camaraderie and constant motivation. Melody Fisher, Sidharth Muralidharan, and Lisa Parker – I will count you as friends for the rest of my life. Last, though certainly not least, I would like to thank my parents, Louis and Gloria Casiano, and my husband, Michael Rasmussen. They constantly said, “You can do this.” And I did. A simple thank you does not do justice to the overwhelming feelings of love, respect, and gratitude I have in my heart for you all. !!!" TABLE OF CONTENTS ABSTRACT ....................................................................................................................... ii ACKNOWLEDGMENTS ................................................................................................. iii LIST OF TABLES ............................................................................................................ vii LIST OF ILLUSTRATIONS ........................................................................................... viii CHAPTER I. INTRODUCTION ...................................................................................... 1 Problem Statement Purpose of the Study Significance of the Study II. THE CRISIS SITUATION ....................................................................... 12 Planned Parenthood Live Action III. REVIEW OF LITERATURE ................................................................... 23 Defining a Crisis New Media and Crisis Communication Image Restoration Strategies Contingency of Strategic Conflict Management IV. RESEARCH QUESTIONS ...................................................................... 43 V. METHODOLOGY .................................................................................... 47 Sampling Frame and Method Units of Analysis Pretest and Reliability Coding Categories VI. RESULTS ................................................................................................. 54 VII. DISCUSSION AND CONCLUSION ...................................................... 68 iv APPENDIXES .................................................................................................................. 82 REFERENCES ................................................................................................................. 94 ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! "! LIST OF TABLES Table 1. Timeline of Key Events………………………………………………….………20 2. Units of Analysis on Social Media and Controlled Online Media………………50 3. Units of Analysis on Traditional Media …………………………………….…...50 4. News Frame by Media Type…………………………………………………….55 5. News Frame by Organization……………………………………………………56 6. Main Issue by Media Type ………………………………………………………57 7. Main Issue by Organization ……………………………………………………...58 8. Source of Information by Media Type. ……………………………………….….62 9. Source of Information by Organization ………………………………………….63 10. Story Balance and News Frame ………………………………………………….64 11. Story Balance and Main Issue ……………………………………………………65 ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! vii
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